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The brand manager's position in the management structure of multiline firms
by Ailloni-Chards, Dan. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Ann Arbor University Microfilms 1968Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 A4B7] (1).
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Comparative management and marketing: text and readings
by Boddewyn, Jean. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Glenview Scott, Foresman and Company 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 B6C6] (1).
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Profitable marketing/production teamwork
by Guyton, William J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York American Management Association 1971Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 G8P7] (1).
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Successful business strategy: how to win in the market-place
by Hardy, Len. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Kogan Page 1987Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 H2S8] (1).
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Make or buy: detailed guidelines to assist in analyzing, formulating and concluding make of buy decision
by Gross, Harry. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs Prentice-Hall, Inc. 1966Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.5 G7M2] (1).
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Distribution costs
by Heckert, Josiah Brooks | Miner, Robert B. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York Ronald Press Company 1953Availability: Items available for loan: Vikram Sarabhai Library [Call number: 657.4 H3D4] (1).
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Classic failures in product marketing: marketing principles violations and how to avoid them
by Hendon, Donald W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York Quorum Books 1989Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.5 H3C5] (1).
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Management in marketing: text and cases
by Lazo, Hector | Corbin, Arnold. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York McGraw-Hill Book Company 1961Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 L2M2-1] (5).
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How to launch a new product
by Leduc, Robert | Maycock, Richard F [Translator] | Wardle, John [Translator]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Crosby Lockwood & Sons 1966Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 L3H6] (1).
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The business of design
by Linton, Ian. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Workingham Van Nostrand Reindhold Co. Ltd. 1988Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 L4B8] (1).
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Managing to achieve quality and reliability
by Nixon, Frank. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London McGraw-Hill 1971Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.5 N4M2] (1).
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Planning the product
by Phelps, Dudley Maynard. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago Richard D. Irwin, Inc. 1947Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.5 P4P5] (1).
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Commercial distribution in Europe
by Dawson, John A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Croom Helm 1982Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.78094 D2C6-I] (2).
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Purchasing in Indian industry: implications for marketers
by Mehta, Subhash C | Bhatia, B. S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Ahmedabad Indian Institute of Management 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.7 M3P8-1] (2).
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Industrial buying and creative marketing
by Robinson, Patrick J | Faris, Charles W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston Allyn & Bacon 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.72 R6I6] (1).
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Industrial management and market research: a conceptual framework
by Ranganadha, Sripati. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Meerut Meenakshi Prakashan 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 R2I6] (1).
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The portable MBA
by Collins, Eliza G. C | Devanna, Mary Anne. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York John Wiley and Sons, Inc. 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 C6P6] (1).
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New market systems: the Swedish experiment
by Abell, Derek F | Rohlin, Lennart. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cambridge Marketing Science Institute 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A2N3] (1).
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Dynamic management in marketing
by Alexander, Ralph Samuel | Berg, Thomas L. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood Richard D. Irwin, Inc. 1965Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A5D9] (1).
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Industrial marketing
by Alexander, Ralph Samuel | Cross, James S | Cunningham, Ross M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Richard D. Irwin, Inc. 1961Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A5I6-1] (1). Lost (1).
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