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Marketing strategy: based on first principles and data analytics

by Palmatier, Robert | Sridhar, Shrihari [Co-author].

Edition: 2nd ed.Material type: Text Text; Literary form: Not fiction Publication details: London Red Globe Press 2021Availability: Not available: Checked out (1).

Selling IT: the science of selling, buying and deal-making

by Mukhopadhyay, Sandip | Pingali, Srinivas [Co-author] | Satyam, Amitabh [Co-author].

Material type: Text Text; Literary form: Not fiction Publication details: London Routledge 2022Availability: Not available: Checked out (1).

Contemporary issues in marketing: principles and practice

by Gbadamosi, Ayantunji [Editor].

Material type: Text Text; Literary form: Not fiction Publication details: London Sage Publications 2019Availability: Not available: Checked out (1).

Inside your customer's imagination: 5 secrets for creating breakthrough products, services, and solutions

by Bell, Chip R.

Material type: Text Text; Literary form: Not fiction Publication details: Oakland Berret-Koehler Publishers 2020Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8343 B3I6.

Influencer marketing: building brand communities and engagement

by Yesiloglu, Sevil [Editor] | Costello, Joyce [Editor].

Material type: Text Text; Literary form: Not fiction Publication details: Oxon Routledge 2020Availability: Not available: Checked out (1).

Sensory marketing: an introduction

by Hulten, Bertil.

Material type: Text Text; Literary form: Not fiction Publication details: London Sage Publications 2020Availability: Not available: Checked out (1).

The new marketing: how to win in the digital age

by Burgess, Cheryl | Burgess, Mark [Co-author].

Material type: Text Text; Literary form: Not fiction Publication details: London Sage Publications 2020Availability: Not available: Checked out (1).

Quantum marketing: mastering the new marketing mindset for tomorrow's consumers

by Rajmannar, Raja.

Material type: Text Text; Literary form: Not fiction Publication details: New York Harper Collins Leadership 2021Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 R2Q8.

All for a good cause: a study of placement of cause marketing advertisements in consumer online decision journey (CD)

by Pandey, Arpita.

Material type: Computer file Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2021Online access: eThesis Availability: Not available: Not for Issue (1).

Effectiveness of meme marketing (CD)

by Gupta, Subham | Tomar, Anurag Singh [Co-author].

Material type: Computer file Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2020Availability: Not available: Not for Issue (1).

Study on content driven creative marketing: modern methods of user engagement (CD)

by Baghel, Utkarsh | D. V., Nayana [Co-author].

Material type: Computer file Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2020Availability: Not available: Not for Issue (1).

Devising a marketing strategy for a goat meat producer company in Tamil Nadu (CD)

by G., Manisha | Krishna, Rahul [Co-author].

Material type: Computer file Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2020Availability: Not available: Not for Issue (1).

Key drivers for branding and consumer decision process for electric vehicles (CD)

by Acharya, Upamanyu | Rahul, Y [Co-author].

Material type: Computer file Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2020Availability: Not available: Not for Issue (1).

A theory of marketing: outline of a social systems perspective

by Ludicke, Marius.

Material type: Text Text; Literary form: Not fiction Publication details: Wiesbaden Deutscher Universitats-Verlag 2006Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 L8T4.

Building brand awareness strategy and visibility for Abodana, SEWA: Kalakruti- exploring various revenue additive models (CD)

by Thosani, Janvi.

Material type: Computer file Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2019Online access: e-Project Availability: Not available: Not for Issue (1).

Handbook of research on gender and marketing

by Dobscha, Susan [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing 2019Online access: E-book Availability: Not available: e-Book - Digital Access (1).

Path to sustainability: marketing in Indian startups (CD)

by Yadandla, Aditya | Sharma, Mehak [Co-author].

Material type: Computer file Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2019Online access: eReport Availability: Not available: Not for Issue (1).

Consumer behavior and culture: consequences for global marketing and advertising

by de Mooji, Marieke.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications 2019Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8342 D3C6-2019.

Principles of marketing for a digital age

by Tuten, Tracy L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications 2020Availability: Not available: Checked out (1).

Strategic social marketing: for behaviour and social change

by French, Jeff | Gordon, Ross [Co-author].

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications 2020Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 F7S8.

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