E-Business and e-commerce management: strategy, implementation and practice
Publication details: New Delhi Pearson 2013Edition: 5th edDescription: xxxi, 733 pISBN: 9332511179; 9789332511170Subject(s): Electronic business - Management | Electronic commerce - ManagementDDC classification: 658.872 Summary: This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation. (http://www.pearsoned.co.in/prc/book/dave-chaffey-e-business-e-commerce-management-strategy-implementation-practice-5e--5/9789332511170)| Item type | Current library | Item location | Collection | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Books | Vikram Sarabhai Library | Rack 40-A / Slot 2290 (2nd Floor, East Wing) | Non-fiction | General Stacks | 658.872 C4E2 (Browse shelf(Opens below)) | Available | 190691 |
Table of Contents:
1. Introduction to e-business and e-commerce
2. E-commerce fundamentals
3. E-business infrastructure
4. E-environment
5. E-business strategy
6. Supply chain management
7. E-procurement
8. E-marketing
9. Customer relationship management
10. Change management
11. Analysis and design
12. Implementation and maintenance
This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.
Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies.
Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
(http://www.pearsoned.co.in/prc/book/dave-chaffey-e-business-e-commerce-management-strategy-implementation-practice-5e--5/9789332511170)
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