E-Business and e-commerce management: strategy, implementation and practice (Record no. 202096)

000 -LEADER
fixed length control field 01936 a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151223b2013 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9332511179
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332511170
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number C4E2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chaffey, Dave
9 (RLIN) 325841
245 ## - TITLE STATEMENT
Title E-Business and e-commerce management: strategy, implementation and practice
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc 2013
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 733 p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Table of Contents:

1. Introduction to e-business and e-commerce
2. E-commerce fundamentals
3. E-business infrastructure
4. E-environment
5. E-business strategy
6. Supply chain management
7. E-procurement
8. E-marketing
9. Customer relationship management
10. Change management
11. Analysis and design
12. Implementation and maintenance
520 ## - SUMMARY, ETC.
Summary, etc This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.


(http://www.pearsoned.co.in/prc/book/dave-chaffey-e-business-e-commerce-management-strategy-implementation-practice-5e--5/9789332511170)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Electronic business - Management
9 (RLIN) 325826
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Electronic commerce - Management
9 (RLIN) 325827
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
          Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library General Stacks 2015-12-21 Gratis Vendor 0.00 5 2 658.872 C4E2 190691 2019-08-23 2018-12-24 0.00 Books

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