Web analytics 2.0: the art of online accountability and science of customer centricity

Table of Contents
Chapter 1.The bold new world of web analytics 2.0
Chapter 2.The optimal strategy for choosing your web analytics soul mate
Chapter 3.The awesome world of clickstream analysis: metrics
Chapter 4.The awesome world of clickstream analysis: practical solutions
Chapter 5.The key to glory: measuring success
Chapter 6.Solving the ‘why’ puzzle: leveraging qualitative data
Chapter 7.Failing faster: unleashing the power of testing and experimentation
Chapter 8.Competitive intelligence analysis
Chapter 9.Emerging analytics: social, mobile, and video
Chapter 10.Optimal solutions for hidden web analytics traps
Chapter 11.Guiding principles for becoming an analysis ninja
Chapter 12.Advanced principles for becoming an analysis ninja
Chapter 13.The web analytics career
Chapter 14.Hippos, ninjas and the masses: creating a data-driven culture

Web Analytics 2.0 is the perfect follow-up to the bestseller Web Analytics: An Hour a Day as it expands upon the lessons learned, delves into more advanced techniques and covers the absolute latest web analytics tools and methods. Because it is agnostic regarding web analytics tools and will cover such hot topics as measuring video content, blogs, Flash content and social media, it will have exceptionally wide appeal and be a must-read for all web analytics practitioners, including those who read the first book.

(http://www.wileyindia.com/web-analytics-2-0-the-art-of-online-accountability-science-of-customer-centricity.html)