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Creating brand cool: brand distinction in the online marketplace

by Abraham, Joan.

Material type: Text Text; Literary form: Not fiction Publication details: New York Routledge 2021Availability: Not available: Checked out (1).

Visual Studio 2019 in depth

by Du Preez, Ockert J.

Material type: Text Text; Literary form: Not fiction Publication details: New Delhi BPB Publications 2019Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 006.78 D8V4.

Social media marketing

by Tuten, Tracy L.

Edition: 4thMaterial type: Text Text; Literary form: Not fiction Publication details: London Sage Publications 2021Availability: Not available: Checked out (1).

The new marketing: how to win in the digital age

by Burgess, Cheryl | Burgess, Mark [Co-author].

Material type: Text Text; Literary form: Not fiction Publication details: London Sage Publications 2020Availability: Not available: Checked out (1).

Principles of marketing for a digital age

by Tuten, Tracy L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications 2020Availability: Not available: Checked out (1).

Brand hate: navigating consumer negativity in the digital world

by Kucuk, Umit S.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cham Palgrave Macmillan 2019Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.827 K8B7.

Subprime attention crisis: advertising and the time bomb at the heart of the internet

by Hwang, Tim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York FSG Originals 2020Availability: Not available: Checked out (1).

How to market books

by Baverstock, Alison.

Edition: 5th ed. Publication details: London Routledge 2015Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 002.0688 B2H6-2015.

Epic content marketing: how to tell a different story, break through the clutter, and win more customers by marketing less

by Pulizzi, Joe.

Publication details: New York McGraw-Hill Education 2014Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 P8E7.
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Chaos monkeys: obscene fortune and random failure in Silicon Valley

by Martinez, Antonio Garcia.

Publication details: New York Harper 2016Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 M2C4.

The big data-driven business: how to use big data to win customers, beat competitors, and boost profits

by Glass, Russell | Callahan, Sean.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley and Sons 2015Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 G5B4.

Personalized digital advertising: how data and technology are transforming how we market

by Nesamoney, Diaz.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Old Tappan Pearson Education, Inc. 2015Availability: Not available: Checked out (1).

The new rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

by Scott, David Meerman.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley &‚Äč Sons, Inc. 2015Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 S2N3-2015.

Inbound marketing: attract, engage, and delight customers online

by Halligan, Brian | Shah, Dharmesh.

Edition: 2nd ed. Publication details: Hoboken John Wiley & Sons, Inc. 2014Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 H2I6-2014.

The connected company

by Gray, Dave | Wal, Thomas Vander.

Publication details: Beijing O'Reilly Media 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 G7C6.

Maximum success with linkedIn: dominate your market, build a global brand, and create the career of your dreams

by Sherman, Dan.

Edition: 2nd ed. Publication details: New York McGraw-Hill Education 2014Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 650.1402856754 S4M2-2014.

Growth hacker marketing: a primer on the future of PR, marketing and advertising

by Holiday, Ryan.

Publication details: New York Portfolio 2014Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 H6G7.

Corporate social responsibility in the digital age

by Adi, Ana [Editor] | Grigore, Georgiana [Editor] | Crowther, David [Editor].

Series: Developments in Corporate Governance and Responsibility; vol. 7 Publication details: London Emerald group publishing limited 2015Online access: E-Book Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.408 C6.

Web analytics 2.0: the art of online accountability and science of customer centricity (CD)

by Kaushik, Avinash.

Material type: Text Text; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt Ltd 2013Availability: Not available: Not for Issue (1).

Web analytics 2.0: the art of online accountability and science of customer centricity

by Kaushik, Avinash.

Publication details: New Delhi Wiley India Pvt Ltd 2013Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 006.312 K2W3.

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