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Building brand identity: a strategy for success in a hostile marketplace by Upshaw, Lynn B. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York John Wiley & Sons, Inc. 1995Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.1 U7B8.
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Business superbrands: an insight into India's strongest business brands by Bhadwar, Inderjit | Haider, Ain | Rao, Parsa Venkateswara. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Superbrands India 2005Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.1 B4B8.
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Capacity utilisation in industries : theory and evidence by Seth, Vijay K. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Deep & Deep Publications 1999Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 338.0954 S3C2.
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Citizen brands: putting society at the heart of your business by Willmott, Michael. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chichester John Wiley & Sons 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 W4C4.
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Counterfeiting exposed: protecting your brand and customers by Hopkins, David M | Kontnik, Lewis T | Turnage, Mark T. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.4 H6C6.
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Cult of the luxury brand: inside Asia's love affair with luxury by Chadha, Radha | Husband, Paul. Publication details: London Nicholas Brealey International 2006Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 306.34 C4C8.
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Darwin's brands: adapting for success by Halve, Anand. Publication details: New Delhi Sage Response 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.827 H2D2.
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Deep branding on the internet: applying heat and pressure online to ensure a lasting brand by Braunstein, Marc | Levine, Edward H. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Harlow Prime Venture 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 B7D3.
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Differentiate or die: survival in our era of killer competition by Trout, Jack | Rivkin, Steve. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York John Wiley 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 T7D4.
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Differentiate or die: survival in our era of killer competition by Trout, Jack | Rivkin, Steve. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chennai Westland Publications 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 T7D4.
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Emerging markets: opportunities in cross border: retailing 2007 edited by Amitabh Taneja. by Taneja, Amitabh (ed.). Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Images Multimedia Pvt. Ltd., 2007Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.87 E6.
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Experiential marketing: how to get customers to sense, feel, think, act, and relate to your company and brands by Schmitt, Bernd H. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York The Free Press 1999Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.111 S2E9.
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FCB-ULKA brand building advertising: concepts and cases by Parameswaran, M. G. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Co. Ltd., 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 P2F2 .
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Harvard business review on brand management Series: Harvard Business Review Paperback SeriesMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Boston Harvard Business School Publishing 1999Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 H2.
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Hub culture: the next wave of urban consumers by Stalnaker, Stan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Singapore John Wiley(Asia) 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 S8H8.
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Kellogg on branding: the marketing faculty of the kellogg school of management by Tybout, Alice M [Editor ] | Calkins, Tim [Editor ]. Publication details: New Delhi Wiley India 2005Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.827 K3.
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Managing brand equity: capitalizing on the value of a brand name by Aaker, David A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York The Free Press 1991Availability: Items available for loan: Vikram Sarabhai Library (2) Call number: 659.12 A2M2-2, ...
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Managing Indian brands: marketing concepts and strategies by Ramesh Kumar, S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Vikas Publishing House Pvt Ltd., 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 R2M2.
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Passion branding: harnessing the power of emotion to build strong brands by Duffy, Neill | Hooper, Jo. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chichester John Wiley & Sons Ltd., 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 D8P2.
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Romancing the customer: maximizing brand value through powerful relationship management by Temporal, Paul | Trott, Martin. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Singapore John Wiley 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 T3R6.
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