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Understanding 9/11Originally published: New York : Harper & Row, ©1964
Includes bibliographical references (pages 229-230) and index
Business Realities -- The Result Areas -- Revenues, Resources, and Prospects -- How Are We Doing? -- Cost Centers Cost Structure -- Customer Is the Business -- Knowledge Is the Business -- This Is our Business -- Building on Strength -- Finding Business Potential -- Making the Future Today -- The Key Decisions -- Business Strategies -- Building Economic Performance into a Business -- Conclusion: The Commitment
Includes bibliographical references (pages 229-230) and index
Business Realities -- The Result Areas -- Revenues, Resources, and Prospects -- How Are We Doing? -- Cost Centers Cost Structure -- Customer Is the Business -- Knowledge Is the Business -- This Is our Business -- Building on Strength -- Finding Business Potential -- Making the Future Today -- The Key Decisions -- Business Strategies -- Building Economic Performance into a Business -- Conclusion: The Commitment
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