000 01533nam a2200217Ia 4500
008 140323b2007 xxu||||| |||| 00| 0 eng d
020 _a9781422101650
082 _a658.406
100 _aJoachimsthaler, Erich
_930791
245 _aHidden in plain sight: how to find and execute your company's next big growth strategy
_cJoachimsthaler, Erich
260 _aBoston
_bHarvard Business School Press
_c2007
_9110375
300 _axiii, 253 p.
365 _bUSD 29.95
520 _aThis book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of peoples consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your companys growth strategy.
650 _aNew products
_932267
650 _aConsumers' preference
_995863
650 _aConsumers - Research
_995223
942 _cBK
952 _w0000-00-00
_A00029.95
_BUSD
_C2007-10-30
_DBook Plaza
_E00270346
_F13-10-2007
_GIN 504
_H27-10-2007
_IApproval
_J001272.87
_K20.00%
_L00000.00
_MMr. H Anilkumar
_p163596
_r2009-09-04
_40
_00
_bVSL
_10
_o658.406 J6H4
_d0000-00-00
_70
_2ddc
_yBK
_aVSL
999 _c58115
_d58115