| 000 | 01659aam a2200241 4500 | ||
|---|---|---|---|
| 008 | 241004b2024 |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781781338698 | ||
| 082 |
_a658.8343 _bP4C6 |
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| 100 |
_aPhillips, Steve _9427325 |
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| 245 | _aThe consumer insights revolution: transforming market research for competitive advantage | ||
| 260 |
_bRethink Press _c2024 _aLondon |
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| 300 | _a199 p. : ill. | ||
| 520 | _aDiscover the secrets behind PepsiCo and Zappi’s transformation of PepsiCo’s consumer insights function into a globally connected, consumer-centric powerhouse. This book provides a comprehensive guide for market research professionals and organizations looking to modernize their insights capabilities and drive substantial organizational change. Key learnings: Modernizing insights functions: Practical steps and real-life stories to evolve your insights team. Strategic evolution: Develop your people, processes, and technology to drive significant organizational change. Insights maturity framework: Achieve consumer-centric, data-driven operations with a clear path to insights maturity. https://rethinkpress.com/books/the-consumer-insights-revolution/ | ||
| 650 |
_aConsumer behavior - Market research _9427558 |
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| 650 |
_aCompetitive advantage _938907 |
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| 650 |
_aStrategic planning - Consumer insights _9427559 |
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| 650 |
_aBusiness intelligence - Consumer-centric strategies _9427560 |
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| 650 |
_aMarketing research - Technological innovations _9427561 |
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| 700 |
_aBarry, Ryan _eauthor _9427527 |
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| 700 |
_aGans, Stephan _eauthor _9427528 |
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| 700 |
_aSchardt, Kate _eauthor _9427529 |
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| 942 |
_2ddc _cBK |
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| 999 |
_c222627 _d222627 |
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