000 02121 a2200169 4500
008 150804b2011 xxu||||| |||| 00| 0 eng d
020 _a9780321767530
082 _a745.4
100 _aWeinschenk, Susan M.
245 _a100 things every designer needs to know about people
_cWeinschenk, Susan M.
260 _bNew Riders Publishing
300 _axi, 242 p.
504 _aTable of Contents The psychology of design How people see How people read How people remember How people think How people focus their attention What motivates people People are social animals How people feel People make mistakes How people decide Bibliography Index
520 _aWe design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: • What grabs and holds attention on a page or screen? • What makes memories stick? • What is more important, peripheral or central vision? • How can you predict the types of errors that people will make? • What is the limit to someone’s social circle? • How do you motivate people to continue on to (the next step? • What line length for text is best? • Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick. (http://www.peachpit.com/store/100-things-every-designer-needs-to-know-about-people-9780321767530)
650 _aDesign - Psychological aspects
942 _2ddc
999 _c201162