000 02140cam a22001818i 4500
008 140530s2015 nyu b 001 0 eng
020 _a9780415856171
082 0 0 _a658.872
100 1 _aCharlesworth, Alan
245 1 0 _aAn Introduction to: social media marketing
260 _aLondon
300 _axix, 228 p.
520 _aSocial media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Chapter exercises not only help develop knowledge, but test the learners' understanding of how the various concepts and models are best used by requiring them to investigate how they are best applied in real-world scenarios. The book is supported by the author's excellent website, which includes links to continually updated statistics as well as articles that keep the reader in touch with the constant changes to this dynamic area. Topics covered in this book include: Social networking Consumer reviews Social service and support Real-time social media marketing Blogging Viral marketing and influencers Advertising on social media And much more. An Introduction to Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative facet of present-day marketing.(http://www.routledge.com/books/details/9780415856171/)
650 0 _aInternet marketing
650 0 _aOnline social networks - Economic aspects
650 0 _aSocial media - Economic aspects
942 _cBK
999 _c194831