000 04177 a2200721 4500
008 140323b2013 xxu||||| |||| 00| 0 eng d
020 _a9788132110026
082 _aR 658.80092
_bG7L3
100 _aGronroos, Christian
_9284777
245 _aLegends in marketing - 8 Vols.
260 _c2013
_aNew Delhi
_bSage Publications
300 _axxxvii, 222 p.
_fVol.1: Service marketing
300 _axxvii, 184 p.
_fVol.2: Service management
300 _axxvii, 238 p.
_fVol.3: Service logic
300 _axxv, 212 p.
_fVol.4: Service quality
300 _axxvi, 245 p.
_fVol.5: Relationship marketing
300 _axxiii, 190 p.
_fVol.6: Marketing theory
300 _axvii, 181 p.
_fVol.7: Marketing communication
300 _axxiii, 260 p.
_fVol.8: Internal marketing, research approach and other works
365 _aINR
_b36000.00
_dSet price of 8 Vols.
520 _aThe Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This seventh set in the series, consisting of 8 volumes, is a tribute to Dr. Christian Grönroos. One of the fathers of the school of service marketing and management that has internationally been labelled as The Nordic School of thought, Christian Grönroos has came out as the professor with the highest impact in two separate studies about the academic and societal impact of professors in business administration in Finland in 2007.
650 _aMarketing
_94378
650 _aMarketing research
_97071
650 _aCommunication in marketing
_929224
700 _aSheth, Jagdish N.
_eSeries Editor
_96394
700 _aFisk, Raymond P.
_eEditor (Vol.1)
_9260861
700 _aEdvardsson, Bo
_eEditor (Vol.2)
_9260862
700 _aStrandvik, Tore
_eEditor (Vol.3)
_9260863
700 _aCrosby, Lawrence A.
_eEditor (Vol.4)
_9260864
700 _aBallantyne, David
_eEditor (Vol.5)
_9260865
700 _aBrodie, Roderick P.
_eEditor (Vol.6)
_9260866
700 _aSchultz, Donald
_eEditor (Vol.7)
_9260867
700 _aLindqvist, Lars-Johan
_eEditor (Vol.8)
_9260868
700 _aBaron, J. Stephen
_eContributor (Vol.1)
_9260869
700 _aBitner, Mary Jo
_eContributor (Vol.1)
_9187579
700 _aKristensson, Per
_eContributor (Vol.1)
_9260870
700 _aSvensson, Goran
_eContributor (Vol.2)
_9260871
700 _aVoss, Chris
_eContributor (Vol.2)
_9260872
700 _aWirtz, Jochen
_eContributor (Vol.2)
_9186569
700 _aBarnes, James G.
_eContributor (Vol.3)
_9188305
700 _aGustafsson, Anders
_eContributor (Vol.3)
_9188473
700 _aStorbacka, Kaj
_eContributor (Vol.3)
_9260873
700 _aCronin, J. Joseph
_eContributor (Vol.4)
_9260874
700 _aFrankwick, Gary L.
_eContributor (Vol.4)
_9260875
700 _aGremler, Dwayne D.
_eContributor (Vol.4)
_9260876
700 _aPayne, Adrian
_eContributor (Vol.5)
_9260877
700 _aSaren, Michael
_eContributor (Vol.5)
_9260878
700 _aVarey, Richard
_eContributor (Vol.5)
_9260879
700 _aBaker, Michael J.
_eContributor (Vol.6)
_9183044
700 _aBrookes, Richard W.
_eContributor (Vol.6)
_9260880
700 _aKleinaltenkamp, Michael
_eContributor (Vol.6)
_9260881
700 _aLittle, Victoria J.
_eContributor (Vol.6)
_9260882
700 _aDuncan, Thomas R.
_eContributor (Vol.7)
_9260883
700 _aKerr, Gayle
_eContributor (Vol.7)
_9260884
700 _aKitchen, Philip J.
_eContributor (Vol.7)
_9181083
700 _aLindberg-Repo, Kirsti
_eContributor (Vol.7)
_9260885
700 _aMoriarty, Sandra
_eContributor (Vol.7)
_959681
700 _aGummesson, Evert
_eContributor (Vol.8)
_9167912
700 _aKotler, Philip
_eContributor (Vol.8)
_927879
700 _aPaltschik, Mikael
_eContributor (Vol.8)
_9260886
700 _aRamirez, Rafael
_eContributor (Vol.8)
_9178276
942 _cREF
_2ddc
999 _c181338
_d181338