000 01517 a2200205 4500
008 140323b2012 xxu||||| |||| 00| 0 eng d
020 _a9781449311797
082 _a005.74015
100 _aDavis, Kord
245 _aEthics of big data: balancing risk and innovation
_cDavis, Kord
260 _c2012
_bO'Reilly Media
260 _c2012
_bShroff Publishers & Distributors Pvt. Ltd.,
300 _axii, 64 p.
365 _aINR
520 _aWhat are your organization’s policies for generating and using huge datasets full of personal information? This book examines ethical questions raised by the big data phenomenon, and explains why enterprises need to reconsider business decisions concerning privacy and identity. Authors Kord Davis and Doug Patterson provide methods and techniques to help your business engage in a transparent and productive ethical inquiry into your current data practices. Both individuals and organizations have legitimate interests in understanding how data is handled. Your use of data can directly affect brand quality and revenue—as Target, Apple, Netflix, and dozens of other companies have discovered. With this book, you’ll learn how to align your actions with explicit company values and preserve the trust of customers, partners, and stakeholders.
650 _aElectronic data processing
650 _aElectronic data processing - Moral and ethical aspects
700 _aPatterson, Doug
942 _cBK
999 _c176635