000 01114nam a22002417a 4500
999 _c166092
_d166092
008 140323b2010 xxu||||| |||| 00| 0 eng d
020 _a9788132103004(HB) (set of 8 volumes)
082 _a658.90092
100 _aSheth, Jagdish N.
_9391422
245 _aLegends in marketing. Jagdish N. Sheth
260 _aNew Delhi
_bSage Publications
_c2010
300 _axli, 284 p.
_fVol.1: Consumer behavior: conceptual foundations
365 _bINR 4500.00
_eVol.1
520 _aThe objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline. Besides republishing some of the seminal work of the legends, an innovative feature of the series is the interview section. Various researchers in the field pose questions that many of us may have wanted to ask of these legends. The first legend we pay tribute to is Professor Jagdish Sheth. He has contributed to the marketing discipline in a number of ways with the book that he co-authored, "The Theory of Buyer Behavior", still considered a classic, forty years after its publication.
650 _aSheth Jagdish N. - Marketing
_9191454
650 _aConsumer behavior
_955858
650 _aMarketing - Management
_97070
650 _aMarketing strategy
_968782
700 _aKrishnan, Balaji C.
_eSet Editor
_9191266
700 _aLutz, Richard J.
_eVolume Editor
_9191267
852 _hS4L3-1
942 _cBK
_2ddc