000 01624nam a22002777a 4500
008 140323b2009 xxu||||| |||| 00| 0 eng d
020 _a9780070146792
082 _a658.5
100 _aUlrich, Karl T.
_961955
245 _aProduct design and development
_cUlrich, Karl T.
250 _a4th ed.
260 _aNew Delhi
_bMcGraw-Hill Education
_c2009
_9182394
300 _axvii, 353 p.
365 _bINR 395.00
520 _aThe book presents a comprehensive set of product development techniques which aim at bringing together the marketing, engineering, industrial design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate product planning, concept development, creative problem solving, team decision making and process improvement. This book blends the perspectives of marketing, design and manufacturing into a single approach to product development. It contains material developed for use in the interdisciplinary courses on product development. (http://www.tatamcgrawhill.com)
650 _aIndustrial management
650 _aProduction management
_921310
650 _aIndustrial engineering
_91757
650 _aNew products
_932267
650 _aManagement
_9219
700 _aEppinger, Steven D.
_9182395
700 _aGoyal, Anita
_967581
942 _cBK
952 _w2012-04-02
_A395.00
_BINR
_C26/07/2010
_DKushal Books
_E100188
_F5/7/2010
_GIN300
_H22/07/2010
_IFirm Order
_J00.00
_K20.00%
_L00.00
_MProf. Ansuman Tripathy
_N28/6/2010
_p170402
_r2012-04-02
_40
_00
_bVSL
_10
_o658.5 U5P7
_d2012-04-02
_70
_2ddc
_yBK
_aVSL
999 _c165607
_d165607