000 01381 a2200241 4500
008 140323b2009 xxu||||| |||| 00| 0 eng d
020 _a9788120338968
082 _a658.8
100 _aBest, Roger J.
_961303
245 _aMarket-based management: strategies for growing customer value and profitability
_cBest, Roger J.
250 _a5th ed.
_bEastern economic edition
260 _aNew Delhi
_bPHI Learning Private Ltd.,
_c2009
_9104071
300 _axxvii, 515 p.
365 _bINR 425.00
520 _aThis is a ground breaking text that provides the tools and processes needed to actually apply market-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many conceptual and theoretical-centered marketing books because it is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. (Source: www.phindia.com)
650 _aStrategic management
_938845
650 _aCustomer satisfaction
_938900
650 _aManagement
_9219
650 _aMarketing
_94378
942 _cBK
952 _p168765
_C15/10/2009
_L0.00
_BINR
_DBooks India
_G42830
_K20.00%
_A425.00
_J425.00
_H13/10/2009
_F08/10/2009
_E290321
_IApproval
_MMr. H Anil Kumar
_v425.00
_40
_00
_bVSL
_10
_o658.8 B3M2/2009
_d15/10/2009
_70
_yBK
_aVSL
999 _c163334
_d163334