000 aam a22 4500
999 _c163055
008 140323b2009 xxu||||| |||| 00| 0 eng d
020 _a9788120338487
082 _aFP 658.45
100 _aKaul, Asha
245 _aBusiness communication
250 _a2nd
260 _aNew Delhi
_bPHI Learning
300 _axvii, 254 p.: ill.
_bIncludes references and index
365 _b175.00
504 _aTable of contents Preface Chapter 1 COMMUNICATION: AN OVERVIEW Chapter 2 BARRIERS AND AIDS TO COMMUNICATION Chapter 3 LISTENING Chapter 4 PRESENTATION SKILLS Chapter 5 ASSERTIVENESS Chapter 6 BODY SPORT AND VOICE MODULATIONS Chapter 7 GROUP DISCUSSIONS AND INTERVIEWS CASE STUDY 1 The Eagle CASE STUDY 2 ABC Careers CASE STUDY 3 Kantha Industry CASE STUDY 4 TD Medical Transcription Company CASE STUDY 5 Kumarsons CASE STUDY 6 Phoenix Management Entrance Training Institute Index
520 _aIt is said the future belongs to Communication. And rightly so. For today, more than ever before, the need for effective communication is being felt. This is particularly true of business communication because, organizations in their efforts to excel in business and outdo their competitors have to be precise and extremely effective in their communication to satisfy all its stakeholdersbe they suppliers, distributors, advertisers or customers. This book on Business Communication, now in its Second Edition, brings to fore the multidimensional aspects of Business Communicationranging from listening, speaking, developing skill sets, to exhibiting correct body language. The book emphasizes that understanding the perceptions and mindsets of the communicators and the context are crucial for business communication. This book, which is the outcome of the rich and the vast experience of Dr. Asha Kaul and her interaction with the brilliant young minds at IIM Ahmedabad and other B-schools, should be of immense value to the budding as well as practicing managers. All readers will find this new edition extremely useful, refreshingly different, and delectably delightful. https://www.phindia.com/Books/BookDetail/9788120338487/business-communication-kaul
650 _aBusiness communication
650 _aCommercial correspondence
942 _cBK