Marketing Communication http://vslopac.iima.ac.in//cgi-bin/koha/opac-shelves.pl?rss=1&viewshelf=1060 RSS feed for public list Marketing Communication Advertising & IMC: principles and practice by Moriarty, Sandra E. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=173409 Advertising and communication management by Ray, Michael L. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=18681 Advertising and promotion: an integrated marketing communications perspective by Belch, George E. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=170202 Advertising and promotion: an integrated marketing communications perspective by Belch, George E. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=166112 Advertising and promotion: an integrated marketing communications perspective by Belch, George E. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=166113 Advertising: mass communication in marketing by Kirkpatrick, C. A. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=18272 Advertising: mass communication in marketing by Littlefield, James E. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=18280 Birth of internet marketing communications by Steinbock, Dan http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=39329 Brand managers' perceptions of the marketing communications budget allocation process by Low, George S. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=32798 Communication and effective marketing http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=5263 Corporate and organizational identities: integrating strategy, marketing, communication and organizational perspectives http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=44062 Creative marketing communications by Yadin, Deniel http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=48298 Dictionary of marketing and communication by Jefkins, Frank William http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=13542 Dictionary of marketing communications by Govoni, Norman A. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=46755 IMC-the next generation: five steps for delivering value and measuring returns using marketing communication by Schultz, Don http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=47007 Integrated advertising, promotion, and marketing communications by Clow, Kenneth E. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=180781 Integrated marketing communication in advertising and promotion by Shimp, Terence A. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=175477 Integrated marketing communications: strategic planning perspectives by Tuckwell, Keith J. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=166012 International dictionary of marketing and communication by Jefkins, Frank http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=13544 Internet as a strategic marketing communication tool: current experiences & industry perceptions by Aditya Agarwal and Shalu Wasu (Student Project) by Agraval, Aditya http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68664 Language abstraction in marketing communication: online reviews of product failure context (CD) by Verma, Varsha http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=201142 Marketing communication: principles and practice by Varey, Richard J. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=43526 Marketing communications by Blythe, Jim http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=41354 Marketing communications and promotion by Nickels, William G. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=12768 Marketing communications integrating offline and online with social media by Smith P. R. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=166013 Marketing communications management: concepts and theories, cases and practices by Copley, Paul http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=49556 Marketing communications: decision making as a process of interaction between buyer and seller by Crane, Edgar http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=18749 Persuasive advertising: evidence-based advertising by Armstrong, J. Scott http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=176724 Profitable marketing communications: a guide to marketing return on investment by Young, Anthony http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=61007 Promotion: persuasive communication in marketing by Tillman, Rollie http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=166048 Promotion: persuasive communication in marketing by Tillman, Rollie http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=6306 Promotion:persuasive communication in marketing by Tillman, Rollie http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=186365 Rural marketing and communication: cases and text by Seetharaman, S. P. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=46927 Semiotics, marketing and communication: beneath the signs, the strategies by Floch, Jean-Marie http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=42681 Strategies for implementing integrated marketing communications by Percy, Larry http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=28946 The 360 degree brand in Asia: creating more effective marketing communications by Blair, Mark http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=44893 The customer century: lessons from world-class companies in integrated marketing and communications by Gronstedt, Anders http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=37176 The evolution of integrated marketing communications: the customer-driven marketplace http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=207356 The handbook of strategic public relations and integrated marketing communications http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=173024 The marketing communications process by DeLozier, M. Wayne http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=5480