|
Impact of brand investments in the Indian two wheeler industry on investment community and the company stock by Anuradha Dad and Kanishka Raja (Student Project) by Dad Anuradha | Raja Kanishka. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 2004Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2004/1076 .
|
|
Impact of different sales promotions in apparel retail sales on consumer's purchase intention and attitude towards brand by Nayanabhiram D | Arora, Vishal. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 2013Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2013/1832.
|
|
Impact of promotional channels on the consumer's perception of brands by Ankit Gulati and Diptesh Nandi (Student Project) by Gulati, Ankit | Nandi, Diptesh. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 2006Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2006/1293 .
|
|
Impact of simultaneous multiple brand introduction on an individual consumer's consideration set by Jujhar Singh and Sushrut Pant (Student Project) by Singh, Jujhar | Pant, Sushrut. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1998Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1998/637 .
|
|
Importance of digital branding for celebrities(CD) by Ashraf Ali, K.M | Singh, Praveen Kumar | Thakkar, Hitesh. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 2014Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2014/1881.
|
|
Influence of the number of brand options available on customer behavior by Safique Mohamed M | Babu, Hemachandra T | Kumar, Vignesh S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 2013Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2013/1872.
|
|
Line extensions and multi-branding tools for competitive strategy by N Balaji and Suryakant Pandey (Student Project) by Balaji, N | Pandey, Suryakant. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Managment 1995Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1995/520 .
|
|
Load optimization in air compressors manufacturing unit at Ingeersoll - Rand India Limited by Braj Bhushan (Student Project) by Bhushan, Braj. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 2006Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2006/1217 .
|
|
Managing change in organisations by Rajat Agrawal (Student Project) by Agrawal, Rajat. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1994Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1994/414 .
|
|
Marketing strategies for branded edible oil by Ruchira Datta and Kusal Roy (Student Project) by Datta, Ruchira | Roy, Kusal. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1994Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1994/468 .
|
|
Marketing strategy for branded dried floral arrangements in Indian market by Rakesh Pande (Student Project) by Pande, Rakesh. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 2001Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2001/833 .
|
|
Marketing strategy for Sheetal mango pulp by Harpreet Singh and Sandeep Kalra (Project Report) by Singh, Harpreet | Kalra, Sandeep. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1988Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1988/107 .
|
|
Measuring the dimensions of brand knowledge and finding their relationship with reservation price by Ashwani Monga and Mahajan, Vishal Mahajan (Student Project) by Monga, Ashwani | Mahajan, Vishal. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1996Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1997/602 .
|
|
Optimization of store layout and inventory management of a multi-brand retail stroe for apparels by Bhutani, Ayush | Banka, Ankur | Kumar, Amit. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 2014Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2014/1899.
|
|
Pioneer brands: an analysis of their copetitive advantages and brand management strategies by Rekhia Dutta (Student Project) by Dutta, Rekhia. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1996Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1996/568 .
|
|
Private label brands by Rahul Anand and Shyam Sundar Singh (Student Project) by Anand, Rahul. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 2010Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2010/1719.
|
|
Quantitative model of brand equity with application in decision by Jayanthan Namputhiripad and Ketharaju Chandrasekhar (Student Project) by Namputhiripad, Jayanthan | Chandrasekhar, Ketharaju. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1994Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1994/435 .
|
|
Role and effectiveness of branding in rural markets by Sandeep Kumar and Vivek Gupta (Student Project) by Kumar, Sandeep | Gupta, Vivek. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1998Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1998/649 .
|
|
Rural consumer buying behaviour for consumer non durable branded goods by Monika and Ved Prakash Arya (Student Project) by Monika | Arya, Ved Prakash. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1993Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1993/370 .
|
|
Rural maketing of branded consumer products by Morris K. George and Suresh Menon (Student Project) by George, Morris K | Menon, Suresh. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1996Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1996/556 .
|
