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Cases in marketing and marketing research

by Coram, Terry.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Crosby Lockwood & Sons 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C6C2] (1).
Causal models in marketing

by Bagozzi, Richard P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Wiley 1980Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B2C2] (1).
Changing marketing and marketing change: abstracts of papers

by American Marketing Association Illinois March 30 - April 2, 1970 | 1970 International Spring Conference on Changing Marketing and Marketing Change | Borden, Neil H [Editor] | Gale, Christopher [Editor] | American Marketing Association.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1970Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.830631 A6C4] (1).
Commonsense direct & digital marketing

by Bird, Drayton.

Edition: 5th edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 B4C6] (1).
Communication and effective marketing

by Singh, Jagjit [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Institute of Marketing Management 1984Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C6] (1).
Comparative marketing: wholesaling in fifteen countries

by American Marketing Association | Bartels, Robert [Editor] | American Marketing Association.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Illionis Richard D Irwin Inc. 1963Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.86 A6C6] (1).
Corporate marketing planning

by Brion, John M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B7C6] (1).
Cotton and tobacco in Andhra Pradesh: production and marketing

by National Council of Applied Economic Research, New Delhi | National Council of Applied Economic Research, New Delhi.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi 1971Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.173510954 N2C6] (1).
Current sources of marketing information; a bibliography of primary marketing data

by Gunther, Edgar; Goldstein, Frederick A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1960Availability: Items available for loan: Vikram Sarabhai Library [Call number: 016.6588 G8C8] (1).
Cyber marketing: your interactive marketing consultant

by Brady, Regina [Editor] | Forrest, Edward [Editor] | Mizerski, Richard [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C9] (1).
Digital marketing processes: relevance of big data for marketing (CD)

by V., Mahroof | Paul, Vajira.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2015Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP2015/2134] (1).
Don't flirt with rural marketing: the handbook of rural marketing

by Rajan, R V | Balaraman, Kannan [Editor].

Publisher: Madras Productivity and Quality Publishing Pvt. Ltd. 2013Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R2D6] (1).
Don't flirt with rural marketing: the handbook of rural marketing (CD)

by Rajan, R V.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Madras Productivity and Quality Publishing Pvt. Ltd. 2013Availability: Items available for reference: Vikram Sarabhai Library [Call number: D002201] (1).
Dynamic marketing for a changing world

by Hancock, Robert S | American Marketing Association.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1960Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8082 A6P7 ] (1).
E-marketing: improving marketing effectiveness in a digital world

by McDonald, Malcolm | Wilson, Hugh.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow Pearson Education 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M2E5] (1).
Electronic marketing : integrating electronic resources into the marketing process

by Reedy, Joel | Schullo, Shauna | Zimmerman, Kenneth.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Yrok The Dryden Press 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 R3E5] (1).
Empirical generalizations about marketing impact: what we have learned from academic research

by Hanssens, Dominique M [Editor].

Publisher: Cambridge Marketing Science Institute 2009Availability: Items available for loan: Vikram Sarabhai Library [Call number: 016.6588 E6] (1).
Enterprise marketing management: the new science of marketing

by Sutton, Dave | Klein, Tom.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S8E6] (1).
Entrepreneurship marketing: principles and practice of SME marketing

by Nwankwo, Sonny [Editor] | Gbadamosi, Ayantunji [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Routledge 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 E6] (1).
Epic content marketing: how to tell a different story, break through the clutter, and win more customers by marketing less

by Pulizzi, Joe.

Publisher: New York McGraw-Hill Education 2014Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 P8E7] (1).
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