Brand_India_Books

This list contains 54 titles

Strategic brand management for B2B markets: a road map for organizational transformation

by Sarin, Sharad.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Response Books 2010Availability: Not available: Checked out (1).
Strategic brand management: building measuring and managing brand equity

by Keller, Kevin Lane.

Edition: 3rd ed. Publication details: New Delhi Prentice-Hall of India private Limited 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.827 K3S8/2008.
Strategic brand management: building, measuring, and managing brand equity

by Keller, Kevin Lane.

Edition: 2nd ed.Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Jersey Prentice-Hall 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 K3S8/2003.
Strategic brand management: creating and sustaining brand equity long term

by Kapferer, Jean-Noel.

Edition: 2ndMaterial type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page 1992Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 K2S8.
Strategic marketing

by The Institute of management Culcutta | Indian Institute of Management.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Bombay Economic Times 1997Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 I6S8.
Tata: the evolution of a corporate brand

by Witzel, Morgen.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Portfolio/Penguin Group 2010Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 338.880954 W4T2.
The 22 immutable laws of branding: how to build a product or service into a world-class brand

by Ries, Al | Ries, Laura.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New York HarperCollins Publishers, India 1998Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 R4T9.
The brand management checklist: proven tools and techniques for creating winning brands

by Vanauken, Brad.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: London Kogan page 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 V2B7.
The essential brand book: over 100 techniques to increase brand value

by Ellwood, Iain.

Edition: 2ndMaterial type: Text Book; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 E5E8-2002.
The international brand valuation manual: a complete overview and analysis of brand valuation techniques, methodologies and applications

by Salinas, Gabriela.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: West Sussex John Wiley & Sons 2009Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 657.7 W2I6.
Understanding consumers: building powerful brands using consumer research

by Parameswaran, M.G.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 P2U6.
What makes winning brands different?: the hidden method behind the world's most successful brands

by Buchholz, Andreas | Wordemann, Wolfram.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Chinchester John Wiley & Sons 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 B8W4.
What's in a name?: advertising and the concept of brands

by Jones, John Philip | Slater, Jan S [Co-author].

Edition: 2ndMaterial type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Prentice-Hall of India 2007Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8343 J6W4.
Wraparound: delivering a great brand experience

by Sengupta, Jayanta.

Publication details: New Delhi Rupa and Co. 2006Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.827 S3W7.
 <<    1  2  3  >  >>

Powered by Koha