Brand_India_Books

This list contains 54 titles

Building brand identity: a strategy for success in a hostile marketplace

by Upshaw, Lynn B.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons, Inc. 1995Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.1 U7B8.
Business superbrands: an insight into India's strongest business brands

by Bhadwar, Inderjit | Haider, Ain | Rao, Parsa Venkateswara.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: London Superbrands India 2005Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.1 B4B8.
Capacity utilisation in industries : theory and evidence

by Seth, Vijay K.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Deep & Deep Publications 1999Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 338.0954 S3C2.
Citizen brands: putting society at the heart of your business

by Willmott, Michael.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Chichester John Wiley & Sons 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 W4C4.
Counterfeiting exposed: protecting your brand and customers

by Hopkins, David M | Kontnik, Lewis T | Turnage, Mark T.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.4 H6C6.
Cult of the luxury brand: inside Asia's love affair with luxury

by Chadha, Radha | Husband, Paul.

Publication details: London Nicholas Brealey International 2006Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 306.34 C4C8.
Darwin's brands: adapting for success

by Halve, Anand.

Publication details: New Delhi Sage Response 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.827 H2D2.
Deep branding on the internet: applying heat and pressure online to ensure a lasting brand

by Braunstein, Marc | Levine, Edward H.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Harlow Prime Venture 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 B7D3.
Differentiate or die: survival in our era of killer competition

by Trout, Jack | Rivkin, Steve.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New York John Wiley 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 T7D4.
Differentiate or die: survival in our era of killer competition

by Trout, Jack | Rivkin, Steve.

Edition: 2ndMaterial type: Text Book; Format: print ; Literary form: Not fiction Publication details: Chennai Westland Publications 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 T7D4.
Emerging markets: opportunities in cross border: retailing 2007 edited by Amitabh Taneja.

by Taneja, Amitabh (ed.).

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Delhi Images Multimedia Pvt. Ltd., 2007Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.87 E6.
Experiential marketing: how to get customers to sense, feel, think, act, and relate to your company and brands

by Schmitt, Bernd H.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New York The Free Press 1999Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.111 S2E9.
FCB-ULKA brand building advertising: concepts and cases

by Parameswaran, M. G.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill Publishing Co. Ltd., 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 P2F2 .
Harvard business review on brand management

Series: Harvard Business Review Paperback SeriesMaterial type: Text Book; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business School Publishing 1999Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 H2.
Hub culture: the next wave of urban consumers

by Stalnaker, Stan.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Singapore John Wiley(Asia) 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 S8H8.
Kellogg on branding: the marketing faculty of the kellogg school of management

by Tybout, Alice M [Editor ] | Calkins, Tim [Editor ].

Publication details: New Delhi Wiley India 2005Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.827 K3.
Managing brand equity: capitalizing on the value of a brand name

by Aaker, David A.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New York The Free Press 1991Availability: Items available for loan: Vikram Sarabhai Library (2) Call number: 659.12 A2M2-2, ...
Managing Indian brands: marketing concepts and strategies

by Ramesh Kumar, S.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Vikas Publishing House Pvt Ltd., 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 R2M2.
Passion branding: harnessing the power of emotion to build strong brands

by Duffy, Neill | Hooper, Jo.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Chichester John Wiley & Sons Ltd., 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 D8P2.
Romancing the customer: maximizing brand value through powerful relationship management

by Temporal, Paul | Trott, Martin.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Singapore John Wiley 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 T3R6.
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