2.MARKETING

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The Handbook of field marketing: a complete guide to understanding and outsourcing face-to-face direct marketing

by Williams, Alison | Mullin, Roddy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2007Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.872 W4H2 (1).
The management of marketing: a graduate course syllabus and reading list of current literature in managerial marketing

by Mertes, John E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Norman Universtiy Book Exchange. University of Oklahoma 1961Availability: Items available for reference: Vikram Sarabhai Library Not for IssueCall number: R 16.6588 M3M2-1 (2). :
The marketing casebase: short examples of marketing practice

by MacNamee, Brian | McDonnell, Ray.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 1995Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M2M22 (1).
The marketing whitebook 2003-04: the essential marketer's handbook

by Business World | Business World.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Business World 2004Availability: No items available :
The marketing whitebook 2005

by Business World | Business World.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Business World 2005Availability: No items available :
The social responsibilities of marketing

by American Marketing Association Chicago December 27,28, 29 1961 | Proceedings of the Winter Conference on The Social Responsibilities of Marketing | Stevens, William D [Editor ].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1962Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8082 A6S6 (1).
The super marketers: marketing for success, rules of the master marketers, the naked marketplace

by Heller, Robert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York New American Library 1987Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 H3S8 (1).
The use of network analysis in marketing

by Mulvaney, John Edward.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Institute of Marketing Publication 1969Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M8U8 (1).
Understanding the marketing environment and seed industry and formulating a model of marketing strategy for a seed producing company by Pankaj Kapoor(Student Project)

by Kapoor, Pankaj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1987Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: SP 1987/55 (1). :
Unobtrusive marketing research techniques

by Ray, Michael L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge, Mass. Marketing Science Institute 1973Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 R2U6 (1).
Using artificial intelligence in marketing: how to harness AI and maintain the competitive edge

by King, Katie.

Material type: Text Text Publisher: London Kogan Page 2019Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.80028563 K4U8 (1).
Value based marketing: marketing strategies for corporate growth and shareholder value

by Doyle, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester John Wiley & Sons, Ltd. 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 D6V2 (1).
Value-added marketing: marketing management for superior results

by Nilson, Torsten H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London McGraw-Hill Book Company 1992Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 N4V2 (1).
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