Indian Institute of Management Ahmedabad

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A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities

by Fertiliser Association of India.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1974Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 631.81954 F3S8-II-XIII (1).
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A basic bibliography on experiments in marketing

by Holloway, Robert J [Compiler & Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1967Availability: Items available for reference: Vikram Sarabhai Library Not for IssueCall number: R 016.65883 H6B2 (1). :
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A decision sequence analysis of developments in marketing communications

by Ray, Michael L.

Material type: Text Text Publisher: Cambridge,Mass Marketing Science Institute 197Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 R2D3 (1).
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A handbook for marketing machinery: based on an international study of successful marketing practice in the British machine tool industry

by | Great Britain. National Economic Development Office.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Her Majesty's Stationery Office 1970Availability: Items available for loan: Vikram Sarabhai LibraryCall number: GP 338.476219 G7H2 (1).
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A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities

by Fertiliser Association of India.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1974Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 631.81954 F3S8-II-XIV (1).
No cover image available
A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities

by Fertiliser Association of India.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1975Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 631.81954 F3S8-II-XVI (1).
No cover image available
A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities

by Fertiliser Association of India.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1974Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 631.81954 F3S8-III (1).
No cover image available
A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities

by Fertiliser Association of India.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1975Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 631.81954 F3S8-II-XVII (1).
No cover image available
A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities

by Fertiliser Association of India.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1973Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 631.81954 F3S8-II-VII (1).
No cover image available
A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities

by Fertiliser Association of India.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1973Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 631.81954 F3S8-II-VIII (1).
No cover image available
A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities

by Fertiliser Association of India.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1973Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 631.81954 F3S8-II-IX (1).
No cover image available
A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities

by Fertiliser Association of India.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1973Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 631.81954 F3S8-II-V (1).
No cover image available
A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities

by Fertiliser Association of India.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1974Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 631.81954 F3S8-II-X (1).
No cover image available
A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities

by Fertiliser Association of India.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1974Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 631.81954 F3S8-II-XI (1).
No cover image available
A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities

by Fertiliser Association of India.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1974Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 631.81954 F3S8-II-XII (1).
No cover image available
A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities

by Fertiliser Association of India.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1975Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 631.81954 F3S8-II-XVIII (1).
No cover image available
A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities

by Fertiliser Association of India.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1973Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 631.81954 F3S8-II-II (1).
No cover image available
A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities

by Fertiliser Association of India.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1973Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 631.81954 F3S8-II-III (1).
No cover image available
A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities

by Fertiliser Association of India.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1973Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 631.81954 F3S8-II-IV (1).
No cover image available
A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities

by Fertiliser Association of India.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1973Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 631.81954 F3S8-II-VI (1).
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A survey of marketing research: organization functions budget compensation

by American Marketing Association | Warren, Dik [Editor] | American Marketing Association.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1963Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 A6S8 (1).
Accountable marketing: linking marketing actions to financial performance

by Stewart, David W [Editor] | Gugel, Craig T [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Routledge 2016Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 A2 (1).
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Advancing marketing efficiency

by American Marketing Association | Stockman, Lynn H [Editor ] | American Marketing Association.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1959Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8082 A6A2 (1).
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Agricultural Marketing

Material type: Continuing resource Continuing resource; Format: print Publisher: Washington D. C. Consumer and Marketing Service, Availability: No items available :
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Agricultural marketing in India: report on the co-operative marketing of agricultural produce in India

by India. Agricultural Marketing Advisor.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Manager of Publication 1943Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 338.140954 (1).
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Analyzing and improving marketing performance:" marketing audits" in theory and practice

by American Management Association. Marketing Divsion | American Management Association.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York American Management Association 1959Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8082 A6A6 (1).
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Aspects of modern marketing: tools, techniques, and market trends

by American Management Association. Marketing Divison.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York American Marketing Association 1958Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8082 (1).
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Basic marketing: a managerial approach

by McCarthy, E. Jerome.

Edition: Revised editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood Richard D. Irwin, Inc. 1964Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M2B2 (1).
Beyond consumer marketing: sectoral marketing ad emerging trends

by Panwar, J. S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2004Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 P2B3 (1).
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Bradford's directory of marketing research agencies in the United States and the world

by Bradford, Ernest S.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Virginia Bradford's Directory of Marketing Research Agencies 1963Availability: Items available for loan: Vikram Sarabhai LibraryCall number: R 658.83058 B7/63-64 (1).
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Brand experience: the marketing mind-game

Material type: Text Text Publisher: Delhi RC&M Experiential Marketing Availability: No items available :
Breakthrough marketing plans: how to stop wasting time and start driving growth

by Calkins, Tim.

Edition: 2nd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Palgrave Macmillan 2012Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.802 C2B7-2012 (1).
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Bulletin on the marketing of Palmyra fiber in India

by | India. Directorate of Marketing and Inspection.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi The Manager of Publications 1955Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 338.1749745 I6B8 (1).
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Bulletin on the marketing of sannhemp in India

by India. Directorate of Marketing and Inspection.

Edition: 2dMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: 1963Availability: No items available :
Business marketing management: marketing of business products and services

by Eckles, Robert W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs Prentice-Hall 1990Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 E2B8 (1).
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Careers in marketing:an institute of marketing review

by Straton-Ferrier, J.D [Editor].

Edition: Revised edn.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Pan Books 1970Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 S8C2 (1).
Case studies in making marketing accountable: metrics for measuring marketing effectiveness

by Kamath, Renuka [Editor] | Aggarwal Sharma, Ashita [Editor].

Publisher: Mumbai S.P. Jain Institute of Management and Research 2012Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 C23 (1).
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Case studies in making marketing accountable: metrics for measuring marketing effectiveness

by Kamath, Renuka [Editor] | Aggarwal Sharma, Ashita [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai S.P. Jain Institute of Management and Research 2012Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D002187 (1). :
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Case studies in marketing effectiveness: selected entries from SPJIMR marketing impact awards 2011

by Aggarwal Sharma, Ashita | Chattopadhyay, Atish | Kamath, Renuka | Kulkarni, Anil B | Mohan, Harsh | Palekar, S. K | Rao, M. S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai S. P. Jain Institute of Management and Research 2011Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D002186 (1). :
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Case studies in marketing management (with brief comments on marketing concepts)

by Sherlekar, S. A | Sherlekar, V. S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1983Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 S4C2 (1).
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Cases in marketing and marketing research

by Coram, Terry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Crosby Lockwood & Sons 1969Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 C6C2 (1).
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Causal models in marketing

by Bagozzi, Richard P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Wiley 1980Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 B2C2 (1).
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Changing marketing and marketing change: abstracts of papers

by American Marketing Association Illinois March 30 - April 2, 1970 | 1970 International Spring Conference on Changing Marketing and Marketing Change | Borden, Neil H [Editor] | Gale, Christopher [Editor] | American Marketing Association.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1970Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.830631 A6C4 (1).
Commonsense direct & digital marketing

by Bird, Drayton.

Edition: 5thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2008Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.872 B4C6 (1).
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Communication and effective marketing

by Singh, Jagjit [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Institute of Marketing Management 1984Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 C6 (1).
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Comparative marketing: wholesaling in fifteen countries

by American Marketing Association | Bartels, Robert [Editor] | American Marketing Association.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Illionis Richard D Irwin Inc. 1963Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.86 A6C6 (1).
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Corporate marketing planning

by Brion, John M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1967Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B7C6 (1).
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Cotton and tobacco in Andhra Pradesh: production and marketing

by National Council of Applied Economic Research, New Delhi | National Council of Applied Economic Research, New Delhi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi 1971Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 338.173510954 N2C6 (1).
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Current sources of marketing information; a bibliography of primary marketing data

by Gunther, Edgar; Goldstein, Frederick A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1960Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 016.6588 G8C8 (1).
Cyber marketing: your interactive marketing consultant

by Brady, Regina [Editor] | Forrest, Edward [Editor] | Mizerski, Richard [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 C9 (1).
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Deep learning with R

by Ghatak, Abhijit.

Material type: Text Text; Literary form: Not fiction Publisher: Singapore Springer 2019Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 006.31 G4D3 (1).
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Digital marketing processes: relevance of big data for marketing (CD)

by V., Mahroof | Paul, Vajira.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2015Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: SP2015/2134 (1). :
Don't flirt with rural marketing: the handbook of rural marketing

by Rajan, R V | Balaraman, Kannan [Editor].

Publisher: Madras Productivity and Quality Publishing Pvt. Ltd. 2013Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 R2D6 (1).
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Don't flirt with rural marketing: the handbook of rural marketing (CD)

by Rajan, R V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madras Productivity and Quality Publishing Pvt. Ltd. 2013Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D002201 (1). :
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Dynamic marketing for a changing world

by Hancock, Robert S | American Marketing Association.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1960Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8082 A6P7 (1).
E-marketing: improving marketing effectiveness in a digital world

by McDonald, Malcolm | Wilson, Hugh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow Pearson Education 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M2E5 (1).
Electronic marketing : integrating electronic resources into the marketing process

by Reedy, Joel | Schullo, Shauna | Zimmerman, Kenneth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Yrok The Dryden Press 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.84 R3E5 (1).
Empirical generalizations about marketing impact: what we have learned from academic research

by Hanssens, Dominique M [Editor].

Publisher: Cambridge Marketing Science Institute 2009Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 016.6588 E6 (1).
Enterprise marketing management: the new science of marketing

by Sutton, Dave | Klein, Tom.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley 2003Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 S8E6 (1).
Entrepreneurship marketing: principles and practice of SME marketing

by Nwankwo, Sonny [Editor] | Gbadamosi, Ayantunji [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2010Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 E6 (1).
Epic content marketing: how to tell a different story, break through the clutter, and win more customers by marketing less

by Pulizzi, Joe.

Publisher: New York McGraw-Hill Education 2014Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 P8E7 (1).
Essential readings in marketing

by McAlister, Leigh [Editor] | Bolton, Ruth N. (Ruth Nancy) [Editor] | Rizley, Ross [Editor].

Publisher: Cambridge Marketing Science Institute 2006Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 016.6588 E8 (1).
Essential readings in marketing

by McAlister, Leigh [Editor] | Bolton, Ruth N [Editor] | Rizley, Ross [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 2006Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 016.6588 E8 (1).
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Essential readings in marketing: new advances in 2006-2010

by Bolton, Ruth N [Editor] | Rizley, Ross [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 2006Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 016.6588 S81 (1).
Essentials of modern marketing (including marketing in India)

by Banerjee, Mrityunjoy.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Oxford Books & IBH Pub. Co. 1988Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B2E8/88 (1).
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Export marketing for smaller firms

by International Marketing Institute, Boston | International Marketing Institute.

Edition: 2nd editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Washington U.S. Small Business Administration 1966Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 338.640973 I6E9 (1).
Facebook marketing: designing your next marketing campaign

by Levy, Justin R.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Dorling Kindersley (India) Pvt. Ltd., 2011Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.872 L3F2 (1).
Facebook marketing: designing your next marketing campaign

by Levy, Justin R.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Dorling Kindersley (India) Pvt. Ltd., 2011Availability: No items available :
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Financial aspects of marketing

by Ward, Keith.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Heinemann 1989Availability: No items available : Lost (1).
Financial services marketing

by Harrison, Tina.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow Pearson Education 2000Availability: No items available : Lost (1).
Financial tools for marketing administration

by Rayburn, Letricia Gayle.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM 1976Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 R2F4 (1).
Foundations of marketing theory: toward a general theory of marketing

by Hunt, Shelby D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London M. E. Sharpe 2002Availability: No items available :
Game theory topics: incomplete information, repeated games, and N-Player Games

by Fink, Evelyn C | Gates, Scott | Humes, Brian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage publications 1998Availability: No items available : Checked out (1).
Global marketing management

by Keegan, Warren J.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall of India Private Limited 1995Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 382.6 K3G5/95 (1).
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Green revolution and problems of marketing: a study of production and marketing of Bajra in three districts of Gujarat

by | Sardar Patel University, Agro-Economic Research Centre.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Vallabh Vidyanagar Agro-Economic Research Centre 1972Availability: Items available for loan: Vikram Sarabhai LibraryCall number: GP 338.1095475 S2G7 (1).
Greener marketing: a Global perspective on greening marketing practice

by Charter, Martin [Editor] | Polonsky, Michael Jay [Editor].

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Sheffield Greenleaf Publishing 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 363.7 G7/99 (1).
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Handbook of field marketing: a complete guide to understanding and outsourcing face-to-face direct marketing by Alison Williams and Roddy Mullin

by Williams, Alison | Mullin, Roddy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2007Availability: No items available :
Handbook of marketing analytics: methods and applications in marketing management, public policy, and litigation support

by Mizik, Natalie [Editor] | Hanseens, Dominique M [Editor].

Material type: Text Text Publisher: Cheltenham Edward Elgar 2018Availability: No items available : Checked out (1).
Handbook of modern marketing

by Buell, Victor P [Editor].

Edition: 2nd International ed. Publisher: New York McGraw-Hill 1987Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 H2-1987 (1).
Hospitality marketing: an introduction

by Bowie, David | Buttle, Francis.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Elsevier 2004Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 647.94 B6H61 (1).
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Impact and scope of QR codes (Quick Response) as direct marketing tool in Indian marketing scenario

by Agarwal, Mohit | Singh, Kuldeep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2013Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: SP 2013/1876 (1). :
Industrial marketing research

by Cox, William Edwin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & sons 1979Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 C6I6 (1).
Industrial marketing strategy

by Webster, Frederick E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1979Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 W3I6 (1).
Inside-out marketing : how to create an internal marketing strategy

by Dunmore, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.84 D8I6 (1).
Internal marketing: directions for management

by Varey, Richard J [Editor] | Lewis, Barbara R [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 I6 (1).
International direct marketing : principles, best practices, marketing facts

by Krafft, Manfred.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Berlin Springer 2007Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.84 I6 (1).
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International marketing

by Terpstra, Vern.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Holt, Rinehart and Winston 1972Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 T3I6/72 (1).
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Internet marketing: a practical approach in the Indian context

by Maity, Moutusy.

Material type: Text Text; Literary form: Not fiction Publisher: New Delhi Oxford University Press 2017Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.840954 M2I6 (1).
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Journal of Marketing

Material type: Continuing resource Continuing resource; Format: print Publisher: Chicago American Marketing Association Online access: E-Journal Availability: No items available :
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Journal of marketing : a journal for the advancement of science in marketing Vol.14

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: - - -Availability: Items available for loan: Vikram Sarabhai LibraryCall number: JB13535 (1).
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Journal of Marketing Trends

Material type: Continuing resource Continuing resource; Format: print Publisher: Marketing Trends Association Availability: No items available :
Kellogg on integrated marketing

by Iacobucci, Dawn [Editor] | Calder, Bobby [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons, Inc. 2003Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 K3 (1).
Malcolm McDonald on marketing planning: understanding marketing plans and strategy

by McDonald Malcolm.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2008Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8902 M2 (1).
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Managerial marketing; strategy and cases

by Bell, Martin L | Vincze, Julian W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Elsevier 1988Availability: No items available : Lost (1).
Managing the marketing research function

by Adler, Lee | Mayer, Charles S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1977Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 A2M2 (1).
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Market-share analysis: evaluating competitive marketing effectiveness

by Cooper, Lee G | Nakanishi, Masao.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Kluwer Academic Publishers 1988Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 C6M22 (1).
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Marketing

by McIver, Colin | Wilson, Gordon C [Edition].

Edition: 2nd ed. Revised editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Business Publications, Inc. 1964Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M2M2 (1).
Marketing

by Eliashberg, J [Editor] | Lilien, G. L [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Amsterdam North-Holland 1993Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M214 (1).
No cover image available
Marketing

by | U.S. Department of Agriculture.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Washington U.S. Government Printing Office 1954Availability: Items available for loan: Vikram Sarabhai LibraryCall number: R 631.18 U6M2 (1).
Marketing

by Berkowitz, Eric N | Kerin, Roger | Rudelius, William.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: St. Louis Times Mirrory Mosby College Publishing 1986Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B2M2 (1).
No cover image available
Marketing

by Beckman, Theodore N | Davidson, William R | Talarzyk, W. Wayne.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Ronald Press Company 1973Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B3M21/73 (1).
Marketing

by Bennett, Peter D | Lamm, Robert P [Collaborator] | Fry, Robert A [Collaborator].

Edition: International student editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1988Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B3M23 (1).
No cover image available
Marketing

by Beckman, Theodore N | Davidson, William R.

Edition: 7th Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Ronald Press Company 1962Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B3M2/62-2 (5). Withdrawn (2).
No cover image available
Marketing

Material type: Continuing resource Continuing resource; Format: print Publisher: UK Haymarket Publishing Services Ltd. Availability: Items available for reference: Vikram Sarabhai Library Not for loan (80). :
Marketing

by Hasty, Ronald W | Will, R. Ted.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: San Francisco Canfield Press 1975Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 H2M2 (1).
No cover image available
Marketing

by Heidingsfield, Myron Samuel | Blankenship, Albert B.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Barnes & Nobel 1965Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 H3M2 (1).
No cover image available
Marketing

by Heidingsfield, Myron Samuel | Blankenship, Albert B.

Edition: Revised EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Barnes & Nobel 1953Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 H3M2 (1).
Marketing

by Myers, James H.

Edition: McGraw-Hill International EditionsMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1986Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M9M2 (1).
No cover image available
Marketing

by Martin, E T.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Mitchell Beazley 1983Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M2M2 (1).
No cover image available
Marketing

by McDaniel, Carl.

Edition: 2nd ed.Material type: Text Text Publisher: New York Harper & Row 182Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.80973 M2M2 (1).
Marketing

by Etzel, Michael J | Stanton, William J | Walker, Bruce J.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Companies, Inc. 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 E8M2/97 (1).
Marketing

by Evans, Joel R | Berman, Barry.

Edition: 7th ed. International editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice-Hall International 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 E9M2/97 (1).
Marketing

by Evans, Joel R | Berman, Barry.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Macmillan Publishing Company 1987Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 E9M2/87 (1).
Marketing

by Mandell, Maurice I | Rosenberg, Larry J.

Edition: 2nd ed. Eastern economy editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall of India Private Limited 1983Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M2M2 (1).
Marketing

by Zikmund, William G | d'Amico, Michael.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati South-Western College 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 Z4M2/99 (1).
Marketing

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore Thomson South-Western 2004Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 L2M2 (1).
Marketing

by Baines, paul | Fill, Chris | Page, Kelly.

Edition: 1st ed. Publisher: Oxford Oxford University Press 2008Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B2M21 (1).
Marketing

by Bovee, Courtland L | Houston, Michael J | Thill John V.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Yourk McGraw-Hill 1995Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B6M2/95 (1).
Marketing

by Grewal, Dhruv | Levy, Michael.

Publisher: New York McGrawHill Irwin 2008Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 G7M2 (1).
Marketing

by Baines, Paul | Fill, Chris [Co-author] | Page, Kelly [Co-author] | Sinha, Piyush K [Co-author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Oxford University Press 2013Availability: Items available for loan: Vikram Sarabhai LibraryCall number: FP 658.8 B2M22-2 (2). Items available for reference: Vikram Sarabhai Library Not for IssueCall number: R FP 658.8 B2M22-1 (1).
Marketing

by Blythe, Jim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications 2006Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B5M2 (1).
No cover image available
Marketing adjustment to the environment

by University Illinois, Marketing Department Illinois October 1961 | Marketing Symposium | Scotton, Donald W [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Illinois University of Illinois 1961Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 S2M2 (1).
Marketing analytics: a practitioner's guide to marketing analytics and research methods

by Charan, Ashok.

Publisher: New Jersey World Scientific Publishing 2015Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 C4M2 (1).
Marketing audit; translating marketing theory into practice

by McDonald, Malcolm H B | Leppard, John W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth Heinemann 1993Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M2M21 (1).
No cover image available
Marketing behavior and executive action a functionalist approach to marketing theory

by Alderson, Wroe.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood Irwin 1957Availability: No items available :
No cover image available
Marketing Behaviour and executive action: a functionalist approach to marketing theory

by Alderson, Wroe.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. Irwin 1957Availability: No items available :
No cover image available
Marketing boards and ministers: a study of agricultural marketing boards as political and administrative instruments

by Giddings, P. J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lexington, Mass. USA Lexington Books 1974Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 338.14 G4M2 (1).
Marketing communications integrating offline and online with social media

by Smith P. R.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Philadelphia Kogan Page 2011Availability: No items available :
No cover image available
Marketing concepts in changing times

by American Marketing Association | Hill, Richard M [Editor ].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1960Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8082 A6M2 (1).
Marketing decision-making handbook

by Nylen, David W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffns, N.J. Prentice-Hall 1990Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 N9M22 (1).
No cover image available
Marketing definitions: glossary of marketing terms

by | American Marketing Association.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA Columbia University 1960Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.803 A6M2 (1).
Marketing engineering: computer assisted marketing analysis and planning

by Lilien, Gary L | Rangaswamy, Arvind.

Edition: 2nd ed. Low price editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2003Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 L4M2/2003 (1).
Marketing for the non-marketing executive

by Elam, Houston G | Paley, Norton.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM 1978Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 E5M2 (1).
No cover image available
Marketing handbook

by Nystrom, Paul Henry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Ronald Press 1948Availability: No items available :
Marketing in an electronic age

by Buzzell, Robert D [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 1985Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.85 M2 (1).
No cover image available
Marketing in India: the socialistic pattern of society approach to urban, rural and foreign marketing mix

by Srivastava, P. Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Jaipur National Publishing House 1987Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.80954 S7M2 (1).
No cover image available
Marketing in motion where the action is and relevance in marketing: problems research action: combined proceedings

by | American Marketing Association San Francisco April 12-15, 1971 | Combined Proceedings 1971 Spring and Fall Conferences | American Marketing Association.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1972Availability: No items available : Withdrawn (1).
No cover image available
Marketing in non-profit organizations

by Shapiro, Benson.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge, Mass. Marketing Science Institute 1972Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 S4M2 (1).
Marketing in the new millennium : 36 trends that will change business and marketing

by Xavier, M.J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Vikas Publishing House 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 X2M2 (1).
Marketing initiative: economic and social research council studies into British marketing

by Saunders, John [Editor ].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Prentice-Hall 1994Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.80942 M2 (1).
Marketing intelligence: the management of marketing information

by Kelley, William T.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Staples Press 1968Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 K3M2 (1).
No cover image available
Marketing keys to profits in the 1960's

by American Marketing Association | Dolva, Wenzil K [Editor ] | American Management Association.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1960Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8082 A6M2 (1).
No cover image available
Marketing management

by Zober, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Wiley 1964Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 Z6M2 (1).
Marketing management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education Asia 2006Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 K6M2/2006 (1).
Marketing management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2016Availability: No items available : Checked out (1).
No cover image available
Marketing management analysis, planning, and control

by Kotler, Philip.

Material type: Text Text; Literary form: Essays Publisher: 0081Availability: No items available :
Marketing management and rural marketing: an Indian perspective

by Dogra, Balram S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Commonwealth Publishers 1990Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 D6M2 (1).
No cover image available
Marketing management cases: planning and executing marketing strategy

by Welbacher, William M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London The Macmillan Company 1970Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 W3M2 (1).
Marketing management: a relationship marketing perspective

by Cranfield School of Management.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Macmillan Business 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 C7M21 (1).
Marketing matters: a guide for health care executives

by Thomas, Richard K | Calhoun, Michael.

Publisher: New Delhi PrenticeHall of India 2007Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 362.10688 T4M2 (1).
Marketing myths that are killing business: the cure for death wish marketing

by Clancy, Kevin J | Shulman, Robert S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill, Inc. 1994Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 C5M2 (1).
No cover image available
Marketing news, marketing yellow pages and international directory of the American Marketing Associations

by American Marketing Association.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1993Availability: No items available : Lost (1).
Marketing nuggets: conceptual dimensions in marketing

by Ramesh Kumar, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Vikas Publishing House PVT LTD 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 R2M2 (1).
No cover image available
Marketing of bidi tobacco, tendu leaf and bidis in India.

by India. Directorate of Marketing and Inspection.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Manager of Publications (Delhi) 1970Availability: No items available : Withdrawn (1).
No cover image available
Marketing of potatoes in India

by | India. Directorate of Marketing and Inspection.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Manager of Publications 1967Availability: Items available for loan: Vikram Sarabhai LibraryCall number: GP 338.173491 I6M2 (1).
No cover image available
Marketing of pulses in India

by India. Agricultural Marketing Adviser.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Nagpur Agricultural Marketing Adviser 1958Availability: Items available for loan: Vikram Sarabhai LibraryCall number: GP 338.17 I6P8 (1).
Marketing planning and strategy

by Jain, Subhash C.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA Thomson Learning 2004Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 J2M2/2004 (1).
No cover image available
Marketing planning and strategy series part,1

by Harvard Busienss Review.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 1960Availability: Items available for loan: Vikram Sarabhai Library (1).
No cover image available
Marketing planning and strategy series part,II

by Harvard Busienss Review.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 1960Availability: Items available for loan: Vikram Sarabhai Library (1).
Marketing planning: strategy, environment and context

by Blythe, Jim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow Financial Times Press 2010Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.802 B5M2 (1).
Marketing research and knowledge development: an assessment for marketing management

by Myers, John G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood, Cliffsn. N.J. Prentice-Hall 1980Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83973 M9M2 (1).
Marketing research: an applied orientation

by Malhotra, Naresh K.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education 2007Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M2M2 (1).
No cover image available
Marketing research: applications, procedures, and cases

by Alevizos, John P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. Prentice-Hall 1959Availability: No items available : Lost (1).
Marketing strategy and uncertainty

by Jagpal, Sharan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Oxford University Press 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 J2M2 (1).
Marketing that works: how entrepreneurial marketing can add sustainable value to any sized company

by Lodish, Leonard M | Morgan, Howard L | Archambeau, Shellye.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Wharton School Publishing 2007Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 L6M2 (1).
No cover image available
Marketing that works: how entrepreneurial marketing can add sustainable value to any sized company by Leonard M Lodish, Howard L Morgan and Shellye Archambeau

by Lodish, Leonard M | Archambeau, Shellye | Morgan, Howard L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley(Ind 2007Availability: No items available :
No cover image available
Marketing theory: the philosophy of marketing science

by Hunt, Shelby D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill Richard D. Irwin 1983Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 H8M2 (1).
Marketing theory: conceptual foundations of research in marketing

by Hunt, Shelby D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Columbus, Ohio Grid, Inc. 1976Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 H8M2 (1).
Marketing theory: foundations, controversy, strategy, resource-advantage theory

by Hunt, Shelby D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Tamil Nadu Yes Dee Publishing Pvt. Ltd. 2011Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8001 H8M2 (1).
Marketing theory: foundations, controversy, strategy, resource-advantage theory

by Hunt, Shelby D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Tamil Nadu Yes Dee Publishing Pvt. Ltd. 2011Availability: No items available :
No cover image available
Marketing through the wholesaler/distributor channel

by Brlon, John M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1966Availability: No items available : Lost (1).
No cover image available
Marketing today and for the 21st Century: proceedings

by Conference of the European Marketing Academy, 24th, Cergy-Pontoise-France, 1995 | Bergadaa, Michelle.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mechelle Cergy-Pontoise Codex ESSEC 1995Availability: No items available :
No cover image available
Marketing Vol. 32

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 1963Availability: Items available for reference: Vikram Sarabhai Library Not for Issue (1). :
No cover image available
Marketing whitebook 2003-04: the essential handbook for marketers

by Businessworld.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Businessworld 2004Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8005 M2/2003-04 (1).
No cover image available
Marketing whitebook 2005: the essential handbook for marketers

by Businessworld.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Businessworld 2005Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8005 M2/2005 (1).
No cover image available
Marketing whitebook 2007-08: the essential handbook for marketers

by Businessword | Pocha, Jehangir S [Editor].

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Businessworld 2008Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8005 M2-07-08 (1).
No cover image available
Marketing: marketing resource bank

by Baines, paul | Fill, Chris | Page, Kelly.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Oxford University Press 2008Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D002189 (1). :
No cover image available
Maxi marketing, the new direction in advertising, promotion, and marketing strategy

by Rapp, Stan | Collins, Thomas L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1987Availability: No items available : Lost (1).
No cover image available
Mutations in the marketing environment: a series of reading lists emphasizing and eclectic approach to the study of marketing

by Mertes, John E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Norman Department of Marketing. University of Oklahoma 1961Availability: Items available for reference: Vikram Sarabhai Library Not for IssueCall number: R 016.6588 M3M8 (1). :
New marketing imperatives: innovative, strategies for today's marketing challenge

by Yovovich, B.G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs Prentice-Hall 1995Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 Y6N3 (1).
New marketing strategies: evolving flexible processes to fit market circumstance

by Chaston, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 C4N31 (1).
New perspectives in rural and agricultural marketing

by Y, Ramkishen.

Edition: 2nd ed. Publisher: Mumbai Jaico Publishing House 2008Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.803 R2N3 (1).
New perspectives on rural marketing: includes agricultural marketing

by Ramkishen, Y.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Jaico Publishing House 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 338.140954 R2N3 (1).
Nonprofit marketing best practices

by Burnett, John J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons, Inc. 2007Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B8N6 (1).
Nonprofit marketing: marketing management for charitable and nongovernmental organizations

by Wymer, Walter | Gomes, Roger | Knowles, Patricia.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications, Inc 2006Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 W9N6 (1).
Online marketing heroes: interviews with 25 successful online marketing gurus

by Miller, Michael.

Publisher: Indiana Wiley Publishing, Inc. 2008Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.872 M4O6 (1).
No cover image available
Overhauling marketing operations; a practical guide

by Weinr, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Insitute of Marketing 1969Availability: No items available : Withdrawn (1).
Perspectives on marketing

by Miletsky, Jason I.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Course Technology 2009Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M4P3 (1).
No cover image available
Political Marketing: a study of the electoral process with a marketing perspective by Sanjeev Bikhchandani and Srinivas Venkatram (Student Project)

by Bikhchandani, Sanjeev.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad 1989Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: SP 1989/149 (1). :
No cover image available
Principles of marketing

by Committee on Marketing.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Pitman 1961Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 C6P7 (1).
No cover image available
Proceedings of second all-India agriculture marketing research conference

by Jawaharlal Nehru Krishi Vishwa Vidhyalaya, Jabalpur and United States Agency for International Development Jabalpur, M. P. June 8-9, 1970 | Porceedings of Second All India Agriculture Marketing Research Conference | All India Agriculture Marketing Research.

Material type: Text Text Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 338.140954 A5P7 (1).
No cover image available
Proceedings; Seminar on Cooperative Marketing. New Delhi. 1962.

by Seminar on Cooperative Marketing New Delhi 1962 | Seminar on Cooperative Marketing.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi The National Agricultural Cooperative Marketing Federation 1962Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 334.683 S3P7 (1).