Indian Institute of Management Ahmedabad catalog

2.MARKETING

	No cover image available A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1974Availability: Items available for loan: Vikram Sarabhai Library [Call number: 631.81954 F3S8-II-XIII] (1). Add to cart (remove)
	No cover image available A basic bibliography on experiments in marketing by Holloway, Robert J [Compiler & Editor]. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1967Availability: Items available for reference: Vikram Sarabhai Library [Call number: R 016.65883 H6B2] (1). Add to cart (remove)
	No cover image available A decision sequence analysis of developments in marketing communications by Ray, Michael L. Material type: Book Publisher: Cambridge,Mass Marketing Science Institute 197Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R2D3] (1). Add to cart (remove)
	No cover image available A handbook for marketing machinery: based on an international study of successful marketing practice in the British machine tool industry by \| Great Britain. National Economic Development Office. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London Her Majesty's Stationery Office 1970Availability: Items available for loan: Vikram Sarabhai Library [Call number: GP 338.476219 G7H2 ] (1). Add to cart (remove)
	No cover image available A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1974Availability: Items available for loan: Vikram Sarabhai Library [Call number: 631.81954 F3S8-II-XIV] (1). Add to cart (remove)
	No cover image available A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1975Availability: Items available for loan: Vikram Sarabhai Library [Call number: 631.81954 F3S8-II-XVI] (1). Add to cart (remove)
	No cover image available A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1974Availability: Items available for loan: Vikram Sarabhai Library [Call number: 631.81954 F3S8-III] (1). Add to cart (remove)
	No cover image available A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1975Availability: Items available for loan: Vikram Sarabhai Library [Call number: 631.81954 F3S8-II-XVII] (1). Add to cart (remove)
	No cover image available A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 631.81954 F3S8-II-VII] (1). Add to cart (remove)
	No cover image available A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 631.81954 F3S8-II-VIII] (1). Add to cart (remove)
	No cover image available A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 631.81954 F3S8-II-IX] (1). Add to cart (remove)
	No cover image available A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 631.81954 F3S8-II-V] (1). Add to cart (remove)
	No cover image available A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1974Availability: Items available for loan: Vikram Sarabhai Library [Call number: 631.81954 F3S8-II-X] (1). Add to cart (remove)
	No cover image available A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1974Availability: Items available for loan: Vikram Sarabhai Library [Call number: 631.81954 F3S8-II-XI] (1). Add to cart (remove)
	No cover image available A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1974Availability: Items available for loan: Vikram Sarabhai Library [Call number: 631.81954 F3S8-II-XII] (1). Add to cart (remove)
	No cover image available A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1975Availability: Items available for loan: Vikram Sarabhai Library [Call number: 631.81954 F3S8-II-XVIII] (1). Add to cart (remove)
	No cover image available A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 631.81954 F3S8-II-II] (1). Add to cart (remove)
	No cover image available A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 631.81954 F3S8-II-III] (1). Add to cart (remove)
	No cover image available A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 631.81954 F3S8-II-IV] (1). Add to cart (remove)
	No cover image available A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Fertiliser Association of India 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 631.81954 F3S8-II-VI] (1). Add to cart (remove)
	No cover image available A survey of marketing research: organization functions budget compensation by American Marketing Association \| Warren, Dik [Editor] \| American Marketing Association. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1963Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A6S8] (1). Add to cart (remove)
	Accountable marketing: linking marketing actions to financial performance by Stewart, David W [Editor] \| Gugel, Craig T [Editor]. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York Routledge 2016Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A2] (1). Add to cart (remove)
	No cover image available Advancing marketing efficiency by American Marketing Association \| Stockman, Lynn H [Editor ] \| American Marketing Association. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1959Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8082 A6A2] (1). Add to cart (remove)
	No cover image available Agricultural Marketing Material type: Continuing resource; Format: print Publisher: Washington D. C. Consumer and Marketing Service, Availability: No items available Add to cart (remove)
	No cover image available Agricultural marketing in India: report on the co-operative marketing of agricultural produce in India by India. Agricultural Marketing Advisor. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Delhi Manager of Publication 1943Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.140954 ] (1). Add to cart (remove)
	No cover image available Analyzing and improving marketing performance:" marketing audits" in theory and practice by American Management Association. Marketing Divsion \| American Management Association. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York American Management Association 1959Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8082 A6A6] (1). Add to cart (remove)
	No cover image available Aspects of modern marketing: tools, techniques, and market trends by American Management Association. Marketing Divison. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York American Marketing Association 1958Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8082 ] (1). Add to cart (remove)
	No cover image available Basic marketing: a managerial approach by McCarthy, E. Jerome. Edition: Revised editionMaterial type: Book; Format: print ; Literary form: Not fiction Publisher: Homewood Richard D. Irwin, Inc. 1964Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M2B2] (1). Add to cart (remove)
	Beyond consumer marketing: sectoral marketing ad emerging trends by Panwar, J. S. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 P2B3] (1). Add to cart (remove)
	No cover image available Bradford's directory of marketing research agencies in the United States and the world by Bradford, Ernest S. Edition: 10th ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Virginia Bradford's Directory of Marketing Research Agencies 1963Availability: Items available for loan: Vikram Sarabhai Library [Call number: R 658.83058 B7/63-64] (1). Add to cart (remove)
	No cover image available Brand experience: the marketing mind-game Material type: Book Publisher: Delhi RC&M Experiential Marketing Availability: No items available Add to cart (remove)
	Breakthrough marketing plans: how to stop wasting time and start driving growth by Calkins, Tim. Edition: 2nd edMaterial type: Book; Format: print ; Literary form: Not fiction Publisher: New York Palgrave Macmillan 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.802 C2B7-2012] (1). Add to cart (remove)
	No cover image available Bulletin on the marketing of Palmyra fiber in India by \| India. Directorate of Marketing and Inspection. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Delhi The Manager of Publications 1955Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.1749745 I6B8 ] (1). Add to cart (remove)
	No cover image available Bulletin on the marketing of sannhemp in India by India. Directorate of Marketing and Inspection. Edition: 2dMaterial type: Book; Format: print ; Literary form: Not fiction Publisher: 1963Availability: No items available Add to cart (remove)
	Business marketing management: marketing of business products and services by Eckles, Robert W. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs Prentice-Hall 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 E2B8] (1). Add to cart (remove)
	No cover image available Careers in marketing:an institute of marketing review by Straton-Ferrier, J.D [Editor]. Edition: Revised edn.Material type: Book; Format: print ; Literary form: Not fiction Publisher: London Pan Books 1970Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S8C2] (1). Add to cart (remove)
	Case studies in making marketing accountable: metrics for measuring marketing effectiveness by Kamath, Renuka [Editor] \| Aggarwal Sharma, Ashita [Editor]. Publisher: Mumbai S.P. Jain Institute of Management and Research 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C23] (1). Add to cart (remove)
	No cover image available Case studies in making marketing accountable: metrics for measuring marketing effectiveness by Kamath, Renuka [Editor] \| Aggarwal Sharma, Ashita [Editor]. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Mumbai S.P. Jain Institute of Management and Research 2012Availability: Items available for reference: Vikram Sarabhai Library [Call number: D002187] (1). Add to cart (remove)
	No cover image available Case studies in marketing effectiveness: selected entries from SPJIMR marketing impact awards 2011 by Aggarwal Sharma, Ashita \| Chattopadhyay, Atish \| Kamath, Renuka \| Kulkarni, Anil B \| Mohan, Harsh \| Palekar, S. K \| Rao, M. S. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Mumbai S. P. Jain Institute of Management and Research 2011Availability: Items available for reference: Vikram Sarabhai Library [Call number: D002186] (1). Add to cart (remove)
	No cover image available Case studies in marketing management (with brief comments on marketing concepts) by Sherlekar, S. A \| Sherlekar, V. S. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1983Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S4C2] (1). Add to cart (remove)
	No cover image available Cases in marketing and marketing research by Coram, Terry. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London Crosby Lockwood & Sons 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C6C2] (1). Add to cart (remove)
	No cover image available Causal models in marketing by Bagozzi, Richard P. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York Wiley 1980Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B2C2] (1). Add to cart (remove)
	No cover image available Changing marketing and marketing change: abstracts of papers by American Marketing Association Illinois March 30 - April 2, 1970 \| 1970 International Spring Conference on Changing Marketing and Marketing Change \| Borden, Neil H [Editor] \| Gale, Christopher [Editor] \| American Marketing Association. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1970Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.830631 A6C4] (1). Add to cart (remove)
	Commonsense direct & digital marketing by Bird, Drayton. Edition: 5th edMaterial type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 B4C6] (1). Add to cart (remove)
	No cover image available Communication and effective marketing by Singh, Jagjit [Editor]. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Institute of Marketing Management 1984Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C6] (1). Add to cart (remove)
	No cover image available Comparative marketing: wholesaling in fifteen countries by American Marketing Association \| Bartels, Robert [Editor] \| American Marketing Association. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Illionis Richard D Irwin Inc. 1963Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.86 A6C6] (1). Add to cart (remove)
	No cover image available Corporate marketing planning by Brion, John M. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B7C6] (1). Add to cart (remove)
	No cover image available Cotton and tobacco in Andhra Pradesh: production and marketing by National Council of Applied Economic Research, New Delhi \| National Council of Applied Economic Research, New Delhi. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi 1971Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.173510954 N2C6] (1). Add to cart (remove)
	No cover image available Current sources of marketing information; a bibliography of primary marketing data by Gunther, Edgar; Goldstein, Frederick A. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1960Availability: Items available for loan: Vikram Sarabhai Library [Call number: 016.6588 G8C8] (1). Add to cart (remove)
	Cyber marketing: your interactive marketing consultant by Brady, Regina [Editor] \| Forrest, Edward [Editor] \| Mizerski, Richard [Editor]. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C9] (1). Add to cart (remove)
	No cover image available Deep learning with R by Ghatak, Abhijit. Material type: Book; Literary form: Not fiction Publisher: Singapore Springer 2019Availability: Items available for loan: Vikram Sarabhai Library [Call number: 006.31 G4D3] (1). Add to cart (remove)
	No cover image available Digital marketing processes: relevance of big data for marketing (CD) by V., Mahroof \| Paul, Vajira. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2015Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP2015/2134] (1). Add to cart (remove)
	Don't flirt with rural marketing: the handbook of rural marketing by Rajan, R V \| Balaraman, Kannan [Editor]. Publisher: Madras Productivity and Quality Publishing Pvt. Ltd. 2013Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R2D6] (1). Add to cart (remove)
	No cover image available Don't flirt with rural marketing: the handbook of rural marketing (CD) by Rajan, R V. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Madras Productivity and Quality Publishing Pvt. Ltd. 2013Availability: Items available for reference: Vikram Sarabhai Library [Call number: D002201] (1). Add to cart (remove)
	No cover image available Dynamic marketing for a changing world by Hancock, Robert S \| American Marketing Association. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1960Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8082 A6P7 ] (1). Add to cart (remove)
	E-marketing: improving marketing effectiveness in a digital world by McDonald, Malcolm \| Wilson, Hugh. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Harlow Pearson Education 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M2E5] (1). Add to cart (remove)
	Electronic marketing : integrating electronic resources into the marketing process by Reedy, Joel \| Schullo, Shauna \| Zimmerman, Kenneth. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Yrok The Dryden Press 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 R3E5] (1). Add to cart (remove)
	Empirical generalizations about marketing impact: what we have learned from academic research by Hanssens, Dominique M [Editor]. Publisher: Cambridge Marketing Science Institute 2009Availability: Items available for loan: Vikram Sarabhai Library [Call number: 016.6588 E6] (1). Add to cart (remove)
	Enterprise marketing management: the new science of marketing by Sutton, Dave \| Klein, Tom. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S8E6] (1). Add to cart (remove)
	Entrepreneurship marketing: principles and practice of SME marketing by Nwankwo, Sonny [Editor] \| Gbadamosi, Ayantunji [Editor]. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London Routledge 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 E6] (1). Add to cart (remove)
	Epic content marketing: how to tell a different story, break through the clutter, and win more customers by marketing less by Pulizzi, Joe. Publisher: New York McGraw-Hill Education 2014Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 P8E7] (1). Add to cart (remove)
	Essential readings in marketing by McAlister, Leigh [Editor] \| Bolton, Ruth N. (Ruth Nancy) [Editor] \| Rizley, Ross [Editor]. Publisher: Cambridge Marketing Science Institute 2006Availability: Items available for loan: Vikram Sarabhai Library [Call number: 016.6588 E8] (1). Add to cart (remove)
	Essential readings in marketing by McAlister, Leigh [Editor] \| Bolton, Ruth N [Editor] \| Rizley, Ross [Editor]. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 2006Availability: Items available for loan: Vikram Sarabhai Library [Call number: 016.6588 E8] (1). Add to cart (remove)
	No cover image available Essential readings in marketing: new advances in 2006-2010 by Bolton, Ruth N [Editor] \| Rizley, Ross [Editor]. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 2006Availability: Items available for loan: Vikram Sarabhai Library [Call number: 016.6588 S81] (1). Add to cart (remove)
	Essentials of modern marketing (including marketing in India) by Banerjee, Mrityunjoy. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Oxford Books & IBH Pub. Co. 1988Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B2E8/88] (1). Add to cart (remove)
	No cover image available Export marketing for smaller firms by International Marketing Institute, Boston \| International Marketing Institute. Edition: 2nd editionMaterial type: Book; Format: print ; Literary form: Not fiction Publisher: Washington U.S. Small Business Administration 1966Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.640973 I6E9] (1). Add to cart (remove)
	Facebook marketing: designing your next marketing campaign by Levy, Justin R. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Noida Dorling Kindersley (India) Pvt. Ltd., 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 L3F2] (1). Add to cart (remove)
	Facebook marketing: designing your next marketing campaign by Levy, Justin R. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Noida Dorling Kindersley (India) Pvt. Ltd., 2011Availability: No items available Add to cart (remove)
	No cover image available Financial aspects of marketing by Ward, Keith. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Oxford Heinemann 1989Availability: No items available Lost (1). Add to cart (remove)
	Financial services marketing by Harrison, Tina. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Harlow Pearson Education 2000Availability: No items available Lost (1). Add to cart (remove)
	Financial tools for marketing administration by Rayburn, Letricia Gayle. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York AMACOM 1976Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R2F4] (1). Add to cart (remove)
	Foundations of marketing theory: toward a general theory of marketing by Hunt, Shelby D. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London M. E. Sharpe 2002Availability: No items available Add to cart (remove)
	Global marketing management by Keegan, Warren J. Edition: 5th ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall of India Private Limited 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 382.6 K3G5/95] (1). Add to cart (remove)
	No cover image available Green revolution and problems of marketing: a study of production and marketing of Bajra in three districts of Gujarat by \| Sardar Patel University, Agro-Economic Research Centre. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Vallabh Vidyanagar Agro-Economic Research Centre 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: GP 338.1095475 S2G7 ] (1). Add to cart (remove)
	Greener marketing: a Global perspective on greening marketing practice by Charter, Martin [Editor] \| Polonsky, Michael Jay [Editor]. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Sheffield Greenleaf Publishing 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 363.7 G7/99] (1). Add to cart (remove)
	No cover image available Handbook of field marketing: a complete guide to understanding and outsourcing face-to-face direct marketing by Alison Williams and Roddy Mullin by Williams, Alison \| Mullin, Roddy. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2007Availability: No items available Add to cart (remove)
	Handbook of marketing analytics: methods and applications in marketing management, public policy, and litigation support by Mizik, Natalie [Editor] \| Hanseens, Dominique M [Editor]. Material type: Book Publisher: Cheltenham Edward Elgar 2018Availability: No items available Checked out (1). Add to cart (remove)
	Handbook of modern marketing by Buell, Victor P [Editor]. Edition: 2nd International ed. Publisher: New York McGraw-Hill 1987Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 H2-1987] (1). Add to cart (remove)
	Hospitality marketing: an introduction by Bowie, David \| Buttle, Francis. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Boston Elsevier 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: 647.94 B6H61] (1). Add to cart (remove)
	No cover image available Impact and scope of QR codes (Quick Response) as direct marketing tool in Indian marketing scenario by Agarwal, Mohit \| Singh, Kuldeep. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2013Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2013/1876] (1). Add to cart (remove)
	Industrial marketing research by Cox, William Edwin. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & sons 1979Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 C6I6] (1). Add to cart (remove)
	Industrial marketing strategy by Webster, Frederick E. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1979Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 W3I6] (1). Add to cart (remove)
	Inside-out marketing : how to create an internal marketing strategy by Dunmore, Michael. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 D8I6] (1). Add to cart (remove)
	Internal marketing: directions for management by Varey, Richard J [Editor] \| Lewis, Barbara R [Editor]. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London Routledge 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 I6] (1). Add to cart (remove)
	International direct marketing : principles, best practices, marketing facts by Krafft, Manfred. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Berlin Springer 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 I6] (1). Add to cart (remove)
	No cover image available International marketing by Terpstra, Vern. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York Holt, Rinehart and Winston 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 T3I6/72] (1). Add to cart (remove)
	No cover image available Internet marketing: a practical approach in the Indian context by Maity, Moutusy. Material type: Book; Literary form: Not fiction Publisher: New Delhi Oxford University Press 2017Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.840954 M2I6] (1). Add to cart (remove)
	No cover image available Journal of Marketing Material type: Continuing resource; Format: print Publisher: Chicago American Marketing Association Online access: E-Journal Availability: No items available Add to cart (remove)
	No cover image available Journal of marketing : a journal for the advancement of science in marketing Vol.14 Material type: Book; Format: print ; Literary form: Not fiction Publisher: - - -Availability: Items available for loan: Vikram Sarabhai Library [Call number: JB13535] (1). Add to cart (remove)
	No cover image available Journal of Marketing Trends Material type: Continuing resource; Format: print Publisher: Marketing Trends Association Availability: No items available Add to cart (remove)
	Kellogg on integrated marketing by Iacobucci, Dawn [Editor] \| Calder, Bobby [Editor]. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons, Inc. 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K3] (1). Add to cart (remove)
	Malcolm McDonald on marketing planning: understanding marketing plans and strategy by McDonald Malcolm. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8902 M2] (1). Add to cart (remove)
	No cover image available Managerial marketing; strategy and cases by Bell, Martin L \| Vincze, Julian W. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York Elsevier 1988Availability: No items available Lost (1). Add to cart (remove)
	Managing the marketing research function by Adler, Lee \| Mayer, Charles S. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1977Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A2M2] (1). Add to cart (remove)
	No cover image available Market-share analysis: evaluating competitive marketing effectiveness by Cooper, Lee G \| Nakanishi, Masao. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Boston Kluwer Academic Publishers 1988Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C6M22] (1). Add to cart (remove)
	No cover image available Marketing by McIver, Colin \| Wilson, Gordon C [Edition]. Edition: 2nd ed. Revised editionMaterial type: Book; Format: print ; Literary form: Not fiction Publisher: London Business Publications, Inc. 1964Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M2M2] (1). Add to cart (remove)
	Marketing by Eliashberg, J [Editor] \| Lilien, G. L [Editor]. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam North-Holland 1993Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M214] (1). Add to cart (remove)
	No cover image available Marketing by \| U.S. Department of Agriculture. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Washington U.S. Government Printing Office 1954Availability: Items available for loan: Vikram Sarabhai Library [Call number: R 631.18 U6M2 ] (1). Add to cart (remove)
	Marketing by Berkowitz, Eric N \| Kerin, Roger \| Rudelius, William. Material type: Book; Format: print ; Literary form: Not fiction Publisher: St. Louis Times Mirrory Mosby College Publishing 1986Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B2M2] (1). Add to cart (remove)
	No cover image available Marketing by Beckman, Theodore N \| Davidson, William R \| Talarzyk, W. Wayne. Edition: 9th ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York Ronald Press Company 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B3M21/73] (1). Add to cart (remove)
	Marketing by Bennett, Peter D \| Lamm, Robert P [Collaborator] \| Fry, Robert A [Collaborator]. Edition: International student editionMaterial type: Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1988Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B3M23] (1). Add to cart (remove)
	No cover image available Marketing by Beckman, Theodore N \| Davidson, William R. Edition: 7th Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York Ronald Press Company 1962Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B3M2/62-2] (5). Withdrawn (2). Add to cart (remove)
	No cover image available Marketing Material type: Continuing resource; Format: print Publisher: UK Haymarket Publishing Services Ltd. Availability: Items available for reference: Vikram Sarabhai Library (80). Add to cart (remove)
	Marketing by Hasty, Ronald W \| Will, R. Ted. Material type: Book; Format: print ; Literary form: Not fiction Publisher: San Francisco Canfield Press 1975Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 H2M2] (1). Add to cart (remove)
	No cover image available Marketing by Heidingsfield, Myron Samuel \| Blankenship, Albert B. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York Barnes & Nobel 1965Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 H3M2] (1). Add to cart (remove)
	No cover image available Marketing by Heidingsfield, Myron Samuel \| Blankenship, Albert B. Edition: Revised EditionMaterial type: Book; Format: print ; Literary form: Not fiction Publisher: New York Barnes & Nobel 1953Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 H3M2] (1). Add to cart (remove)
	Marketing by Myers, James H. Edition: McGraw-Hill International EditionsMaterial type: Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1986Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M9M2] (1). Add to cart (remove)
	No cover image available Marketing by Martin, E T. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London Mitchell Beazley 1983Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M2M2] (1). Add to cart (remove)
	No cover image available Marketing by McDaniel, Carl. Edition: 2nd ed.Material type: Book Publisher: New York Harper & Row 182Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.80973 M2M2] (1). Add to cart (remove)
	Marketing by Etzel, Michael J \| Stanton, William J \| Walker, Bruce J. Edition: 11th ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Companies, Inc. 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 E8M2/97] (1). Add to cart (remove)
	Marketing by Evans, Joel R \| Berman, Barry. Edition: 7th ed. International editionMaterial type: Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice-Hall International 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 E9M2/97] (1). Add to cart (remove)
	Marketing by Evans, Joel R \| Berman, Barry. Edition: 3rd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York Macmillan Publishing Company 1987Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 E9M2/87] (1). Add to cart (remove)
	Marketing by Mandell, Maurice I \| Rosenberg, Larry J. Edition: 2nd ed. Eastern economy editionMaterial type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall of India Private Limited 1983Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M2M2 ] (1). Add to cart (remove)
	Marketing by Zikmund, William G \| d'Amico, Michael. Edition: 6th ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Cincinnati South-Western College 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 Z4M2/99 ] (1). Add to cart (remove)
	Marketing by Lamb, Charles W \| Hair, Joseph F \| McDaniel, Carl. Edition: 7th ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Singapore Thomson South-Western 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 L2M2] (1). Add to cart (remove)
	Marketing by Baines, paul \| Fill, Chris \| Page, Kelly. Edition: 1st ed. Publisher: Oxford Oxford University Press 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B2M21] (1). Add to cart (remove)
	Marketing by Bovee, Courtland L \| Houston, Michael J \| Thill John V. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Yourk McGraw-Hill 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B6M2/95] (1). Add to cart (remove)
	Marketing by Grewal, Dhruv \| Levy, Michael. Publisher: New York McGrawHill Irwin 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 G7M2] (1). Add to cart (remove)
	Marketing by Baines, Paul \| Fill, Chris \| Page, Kelly \| Sinha, Piyush K. Edition: Asian ed. Publisher: Oxford Oxford University Press 2013Availability: Items available for loan: Vikram Sarabhai Library [Call number: FP 658.8 B2M22-2] (2). Items available for reference: Vikram Sarabhai Library [Call number: R FP 658.8 B2M22-1] (1). Add to cart (remove)
	Marketing by Blythe, Jim. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London Sage Publications 2006Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B5M2] (1). Add to cart (remove)
	No cover image available Marketing adjustment to the environment by University Illinois, Marketing Department Illinois October 1961 \| Marketing Symposium \| Scotton, Donald W [Editor]. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Illinois University of Illinois 1961Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 S2M2] (1). Add to cart (remove)
	Marketing analytics: a practitioner's guide to marketing analytics and research methods by Charan, Ashok. Publisher: New Jersey World Scientific Publishing 2015Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 C4M2] (1). Add to cart (remove)
	Marketing audit; translating marketing theory into practice by McDonald, Malcolm H B \| Leppard, John W. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth Heinemann 1993Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M2M21] (1). Add to cart (remove)
	No cover image available Marketing behavior and executive action a functionalist approach to marketing theory by Alderson, Wroe. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Homewood Irwin 1957Availability: No items available Add to cart (remove)
	No cover image available Marketing Behaviour and executive action: a functionalist approach to marketing theory by Alderson, Wroe. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. Irwin 1957Availability: No items available Add to cart (remove)
	No cover image available Marketing boards and ministers: a study of agricultural marketing boards as political and administrative instruments by Giddings, P. J. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Lexington, Mass. USA Lexington Books 1974Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.14 G4M2] (1). Add to cart (remove)
	Marketing communications integrating offline and online with social media by Smith P. R. Edition: 5th ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Philadelphia Kogan Page 2011Availability: No items available Add to cart (remove)
	No cover image available Marketing concepts in changing times by American Marketing Association \| Hill, Richard M [Editor ]. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1960Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8082 A6M2] (1). Add to cart (remove)
	Marketing decision-making handbook by Nylen, David W. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffns, N.J. Prentice-Hall 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 N9M22] (1). Add to cart (remove)
	No cover image available Marketing definitions: glossary of marketing terms by \| American Marketing Association. Material type: Book; Format: print ; Literary form: Not fiction Publisher: USA Columbia University 1960Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.803 A6M2 ] (1). Add to cart (remove)
	Marketing engineering: computer assisted marketing analysis and planning by Lilien, Gary L \| Rangaswamy, Arvind. Edition: 2nd ed. Low price editionMaterial type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 L4M2/2003] (1). Add to cart (remove)
	Marketing for the non-marketing executive by Elam, Houston G \| Paley, Norton. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York AMACOM 1978Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 E5M2] (1). Add to cart (remove)
	No cover image available Marketing handbook by Nystrom, Paul Henry. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York Ronald Press 1948Availability: No items available Add to cart (remove)
	Marketing in an electronic age by Buzzell, Robert D [Editor]. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 1985Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.85 M2] (1). Add to cart (remove)
	No cover image available Marketing in India: the socialistic pattern of society approach to urban, rural and foreign marketing mix by Srivastava, P. Kumar. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Jaipur National Publishing House 1987Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.80954 S7M2] (1). Add to cart (remove)
	No cover image available Marketing in motion where the action is and relevance in marketing: problems research action: combined proceedings by \| American Marketing Association San Francisco April 12-15, 1971 \| Combined Proceedings 1971 Spring and Fall Conferences \| American Marketing Association. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1972Availability: No items available Withdrawn (1). Add to cart (remove)
	No cover image available Marketing in non-profit organizations by Shapiro, Benson. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Cambridge, Mass. Marketing Science Institute 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S4M2] (1). Add to cart (remove)
	Marketing in the new millennium : 36 trends that will change business and marketing by Xavier, M.J. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Vikas Publishing House 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 X2M2] (1). Add to cart (remove)
	Marketing initiative: economic and social research council studies into British marketing by Saunders, John [Editor ]. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York Prentice-Hall 1994Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.80942 M2] (1). Add to cart (remove)
	Marketing intelligence: the management of marketing information by Kelley, William T. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London Staples Press 1968Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 K3M2] (1). Add to cart (remove)
	No cover image available Marketing keys to profits in the 1960's by American Marketing Association \| Dolva, Wenzil K [Editor ] \| American Management Association. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1960Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8082 A6M2] (1). Add to cart (remove)
	No cover image available Marketing management by Zober, Martin. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York Wiley 1964Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 Z6M2] (1). Add to cart (remove)
	Marketing management by Kotler, Philip \| Keller, Kevin Lane. Edition: 12thMaterial type: Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education Asia 2006Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K6M2/2006] (1). Add to cart (remove)
	Marketing management by Kotler, Philip \| Keller, Kevin Lane. Edition: 15th ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2016Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K6M2-2016] (1). Add to cart (remove)
	No cover image available Marketing management analysis, planning, and control by Kotler, Philip. Material type: Book; Literary form: Essays Publisher: 0081Availability: No items available Add to cart (remove)
	Marketing management and rural marketing: an Indian perspective by Dogra, Balram S. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Commonwealth Publishers 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 D6M2] (1). Add to cart (remove)
	No cover image available Marketing management cases: planning and executing marketing strategy by Welbacher, William M. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London The Macmillan Company 1970Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 W3M2] (1). Add to cart (remove)
	Marketing management: a relationship marketing perspective by Cranfield School of Management. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Hampshire Macmillan Business 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C7M21] (1). Add to cart (remove)
	Marketing matters: a guide for health care executives by Thomas, Richard K \| Calhoun, Michael. Publisher: New Delhi PrenticeHall of India 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 362.10688 T4M2] (1). Add to cart (remove)
	Marketing myths that are killing business: the cure for death wish marketing by Clancy, Kevin J \| Shulman, Robert S. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill, Inc. 1994Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C5M2] (1). Add to cart (remove)
	No cover image available Marketing news, marketing yellow pages and international directory of the American Marketing Associations by American Marketing Association. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1993Availability: No items available Lost (1). Add to cart (remove)
	Marketing nuggets: conceptual dimensions in marketing by Ramesh Kumar, S. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Vikas Publishing House PVT LTD 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R2M2] (1). Add to cart (remove)
	No cover image available Marketing of bidi tobacco, tendu leaf and bidis in India. by India. Directorate of Marketing and Inspection. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Delhi Manager of Publications (Delhi) 1970Availability: No items available Withdrawn (1). Add to cart (remove)
	No cover image available Marketing of potatoes in India by \| India. Directorate of Marketing and Inspection. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Manager of Publications 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: GP 338.173491 I6M2 ] (1). Add to cart (remove)
	No cover image available Marketing of pulses in India by India. Agricultural Marketing Adviser. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Nagpur Agricultural Marketing Adviser 1958Availability: Items available for loan: Vikram Sarabhai Library [Call number: GP 338.17 I6P8] (1). Add to cart (remove)
	Marketing planning and strategy by Jain, Subhash C. Edition: 7th ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: USA Thomson Learning 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 J2M2/2004] (1). Add to cart (remove)
	No cover image available Marketing planning and strategy series part,1 by Harvard Busienss Review. Material type: Book; Format: print ; Literary form: Not fiction Publisher: 1960Availability: Items available for loan: Vikram Sarabhai Library (1). Add to cart (remove)
	No cover image available Marketing planning and strategy series part,II by Harvard Busienss Review. Material type: Book; Format: print ; Literary form: Not fiction Publisher: 1960Availability: Items available for loan: Vikram Sarabhai Library (1). Add to cart (remove)
	Marketing planning: strategy, environment and context by Blythe, Jim. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Harlow Financial Times Press 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.802 B5M2] (1). Add to cart (remove)
	Marketing research and knowledge development: an assessment for marketing management by Myers, John G. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Englewood, Cliffsn. N.J. Prentice-Hall 1980Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83973 M9M2] (1). Add to cart (remove)
	Marketing research: an applied orientation by Malhotra, Naresh K. Edition: 5th ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M2M2] (1). Add to cart (remove)
	No cover image available Marketing research: applications, procedures, and cases by Alevizos, John P. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. Prentice-Hall 1959Availability: No items available Lost (1). Add to cart (remove)
	Marketing strategy and uncertainty by Jagpal, Sharan. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Oxford University Press 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 J2M2] (1). Add to cart (remove)
	Marketing that works: how entrepreneurial marketing can add sustainable value to any sized company by Lodish, Leonard M \| Morgan, Howard L \| Archambeau, Shellye. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Wharton School Publishing 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 L6M2] (1). Add to cart (remove)
	No cover image available Marketing that works: how entrepreneurial marketing can add sustainable value to any sized company by Leonard M Lodish, Howard L Morgan and Shellye Archambeau by Lodish, Leonard M \| Archambeau, Shellye \| Morgan, Howard L. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley(Ind 2007Availability: No items available Add to cart (remove)
	No cover image available Marketing theory: the philosophy of marketing science by Hunt, Shelby D. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill Richard D. Irwin 1983Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 H8M2] (1). Add to cart (remove)
	Marketing theory: conceptual foundations of research in marketing by Hunt, Shelby D. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Columbus, Ohio Grid, Inc. 1976Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 H8M2] (1). Add to cart (remove)
	Marketing theory: foundations, controversy, strategy, resource-advantage theory by Hunt, Shelby D. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Tamil Nadu Yes Dee Publishing Pvt. Ltd. 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8001 H8M2] (1). Add to cart (remove)
	Marketing theory: foundations, controversy, strategy, resource-advantage theory by Hunt, Shelby D. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Tamil Nadu Yes Dee Publishing Pvt. Ltd. 2011Availability: No items available Add to cart (remove)
	No cover image available Marketing through the wholesaler/distributor channel by Brlon, John M. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1966Availability: No items available Lost (1). Add to cart (remove)
	No cover image available Marketing today and for the 21st Century: proceedings by Conference of the European Marketing Academy, 24th, Cergy-Pontoise-France, 1995 \| Bergadaa, Michelle. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Mechelle Cergy-Pontoise Codex ESSEC 1995Availability: No items available Add to cart (remove)
	No cover image available Marketing Vol. 32 Material type: Book; Format: print ; Literary form: Not fiction Publisher: 1963Availability: Items available for reference: Vikram Sarabhai Library (1). Add to cart (remove)
	No cover image available Marketing: marketing resource bank by Baines, paul \| Fill, Chris \| Page, Kelly. Edition: 1st ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Oxford Oxford University Press 2008Availability: Items available for reference: Vikram Sarabhai Library [Call number: D002189] (1). Add to cart (remove)
	No cover image available Maxi marketing, the new direction in advertising, promotion, and marketing strategy by Rapp, Stan \| Collins, Thomas L. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1987Availability: No items available Lost (1). Add to cart (remove)
	No cover image available Mutations in the marketing environment: a series of reading lists emphasizing and eclectic approach to the study of marketing by Mertes, John E. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Norman Department of Marketing. University of Oklahoma 1961Availability: Items available for reference: Vikram Sarabhai Library [Call number: R 016.6588 M3M8 ] (1). Add to cart (remove)
	New marketing imperatives: innovative, strategies for today's marketing challenge by Yovovich, B.G. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs Prentice-Hall 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 Y6N3] (1). Add to cart (remove)
	New marketing strategies: evolving flexible processes to fit market circumstance by Chaston, Ian. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C4N31] (1). Add to cart (remove)
	New perspectives in rural and agricultural marketing by Y, Ramkishen. Edition: 2nd ed. Publisher: Mumbai Jaico Publishing House 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.803 R2N3] (1). Add to cart (remove)
	New perspectives on rural marketing: includes agricultural marketing by Ramkishen, Y. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Mumbai Jaico Publishing House 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.140954 R2N3] (1). Add to cart (remove)
	Nonprofit marketing best practices by Burnett, John J. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons, Inc. 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B8N6] (1). Add to cart (remove)
	Nonprofit marketing: marketing management for charitable and nongovernmental organizations by Wymer, Walter \| Gomes, Roger \| Knowles, Patricia. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications, Inc 2006Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 W9N6] (1). Add to cart (remove)
	Online marketing heroes: interviews with 25 successful online marketing gurus by Miller, Michael. Publisher: Indiana Wiley Publishing, Inc. 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 M4O6] (1). Add to cart (remove)
	No cover image available Overhauling marketing operations; a practical guide by Weinr, Paul. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London Insitute of Marketing 1969Availability: No items available Withdrawn (1). Add to cart (remove)
	Perspectives on marketing by Miletsky, Jason I. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Boston Course Technology 2009Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M4P3] (1). Add to cart (remove)
	No cover image available Political Marketing: a study of the electoral process with a marketing perspective by Sanjeev Bikhchandani and Srinivas Venkatram (Student Project) by Bikhchandani, Sanjeev. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad 1989Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1989/149 ] (1). Add to cart (remove)
	No cover image available Principles of marketing by Committee on Marketing. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York Pitman 1961Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C6P7] (1). Add to cart (remove)
	No cover image available Proceedings of second all-India agriculture marketing research conference by Jawaharlal Nehru Krishi Vishwa Vidhyalaya, Jabalpur and United States Agency for International Development Jabalpur, M. P. June 8-9, 1970 \| Porceedings of Second All India Agriculture Marketing Research Conference \| All India Agriculture Marketing Research. Material type: Book Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.140954 A5P7] (1). Add to cart (remove)
	No cover image available Proceedings; Seminar on Cooperative Marketing. New Delhi. 1962. by Seminar on Cooperative Marketing New Delhi 1962 \| Seminar on Cooperative Marketing. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi The National Agricultural Cooperative Marketing Federation 1962Availability: Items available for loan: Vikram Sarabhai Library [Call number: 334.683 S3P7] (1). Add to cart (remove)
	Profitable marketing communications: a guide to marketing return on investment by Young, Anthony \| Aitken, Lucy. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 Y6P7] (1). Add to cart (remove)
	Psychology of advertising by Fennis, Bob M \| Stroebe, Wolfgang. Publisher: New York Psychology Press 2010Online access: E-Book Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1019 F3P8] (1). Add to cart (remove)
	No cover image available Readings in marketing information systems: a new era in marketing research by Smith, Samuel V \| Brien, Richard H \| Stafford, James E. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Boston Houghton Mifflin Company 1968Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83082 S6R3] (1). Add to cart (remove)
	Relationship marketing: exploring relational strategies in marketing by Egan,John. Edition: 3rd ed. Publisher: New York Pearson Education Limited 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 E4R3] (1). Add to cart (remove)
	No cover image available Report on the marketing of cardamom in India by India. Directorate of Marketing and Inspection. Edition: Rev. ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Delhi 1965Availability: No items available Lost (1). Add to cart (remove)
	No cover image available Report on the marketing of cattle in India by \| India. Directorate of Marketing and Inspection. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Delhi Manager of Publications 1956Availability: Items available for loan: Vikram Sarabhai Library [Call number: GP 338.17 I6C2 ] (1). Add to cart (remove)
	No cover image available Report on the marketing of rice in Andhra Pradesh by Andhra Pradesh. Department of Marketing. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad Andhra Pradesh. Department of Marketing 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.17318 A6R3] (1). Add to cart (remove)
	Rethinking marketing: towards critical marketing accountings by Brownlie, Douglas [Editor] \| Saren, Mike [Editor] \| Wensley, Robin [Editor] \| Whittington, Richard [Editor]. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R31] (1). Add to cart (remove)
	Rural marketing: text and cases by Krishnamacharyulu, C S G \| Ramakrishnan, Lalitha. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K7R8] (1). Add to cart (remove)
	No cover image available Rural marketing: text and cases by Gupta, S L. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Delhi Wisdom Publications 2004Availability: No items available Lost (1). Add to cart (remove)
	Rural marketing: text and cases by Krishnamacharyulu, C.S.G \| Ramakrishnan, Lalitha. Edition: 2nd ed. Publisher: New Delhi Dorling Kindersley (India) Pvt. Ltd., 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K7R8/2011] (1). Add to cart (remove)
	Sage brief guide to marketing ethics by Sage Publications, Inc. Publisher: Los Angeles Sage Publications 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 174.4 S2S2] (1). Add to cart (remove)
	No cover image available Sampling in marketing research by Cohen, Reuben \| American Marketing Association. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Chicago 1958Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A6S2] (1). Add to cart (remove)
	No cover image available Science in marketing by Schwartz, George [Editor ]. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1965Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S2S2] (1). Add to cart (remove)
	Segmentation and positioning for strategic marketing decisions by Myers, James H. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M9S3] (1). Add to cart (remove)
	services marketing: people, technology, strategy by lovelock, christopher. Availability: No items available Add to cart (remove)
	Social marketing casebook by French, Jeff. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Los Angeles Sage Publications 2011