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A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Fertiliser Association of India 1974Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 631.81954 F3S8-II-XIII.
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A basic bibliography on experiments in marketing by Holloway, Robert J [Compiler & Editor]. Series: American Marketing Association, bibliography series, no.14Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chicago American Marketing Association 1967Availability: Not available: Not for Issue (1).
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A decision sequence analysis of developments in marketing communications by Ray, Michael L. Series: Marketing Science Institute, Working paper, Preliminary research reportMaterial type: Book Publication details: Cambridge,Mass Marketing Science Institute 197Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 R2D3.
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A handbook for marketing machinery: based on an international study of successful marketing practice in the British machine tool industry by | Great Britain. National Economic Development Office. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Her Majesty's Stationery Office 1970Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: GP 338.476219 G7H2 .
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A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Fertiliser Association of India 1974Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 631.81954 F3S8-II-XIV.
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A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Fertiliser Association of India 1975Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 631.81954 F3S8-II-XVI.
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A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Fertiliser Association of India 1974Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 631.81954 F3S8-III.
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A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Fertiliser Association of India 1975Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 631.81954 F3S8-II-XVII.
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A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Fertiliser Association of India 1973Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 631.81954 F3S8-II-VII.
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A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Fertiliser Association of India 1973Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 631.81954 F3S8-II-VIII.
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|
A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Fertiliser Association of India 1973Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 631.81954 F3S8-II-IX.
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|
A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Fertiliser Association of India 1973Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 631.81954 F3S8-II-V.
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|
A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Fertiliser Association of India 1974Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 631.81954 F3S8-II-X.
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|
A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Fertiliser Association of India 1974Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 631.81954 F3S8-II-XI.
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|
A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Fertiliser Association of India 1974Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 631.81954 F3S8-II-XII.
|
|
A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Fertiliser Association of India 1975Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 631.81954 F3S8-II-XVIII.
|
|
A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Fertiliser Association of India 1973Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 631.81954 F3S8-II-II.
|
|
A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Fertiliser Association of India 1973Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 631.81954 F3S8-II-III.
|
|
A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Fertiliser Association of India 1973Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 631.81954 F3S8-II-IV.
|
|
A study on fertiliser demand and marketing: fertiliser distribution and marketing facilities by Fertiliser Association of India. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Fertiliser Association of India 1973Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 631.81954 F3S8-II-VI.
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A survey of marketing research: organization functions budget compensation by American Marketing Association | Warren, Dik [Editor] | American Marketing Association. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chicago American Marketing Association 1963Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 A6S8.
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|
Accountable marketing: linking marketing actions to financial performance by Stewart, David W [Editor] | Gugel, Craig T [Editor]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2016Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 A2.
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|
Advancing marketing efficiency by American Marketing Association | Stockman, Lynn H [Editor ] | American Marketing Association. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chicago American Marketing Association 1959Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8082 A6A2.
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Agricultural Marketing Material type:  Continuing resource; Format:
print
Current publication frequency: 12.Publication details: Washington D. C. Consumer and Marketing Service, Availability: No items available.
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Agricultural marketing in India: report on the co-operative marketing of agricultural produce in India by India. Agricultural Marketing Advisor. Series: Marketing series no. 42Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Manager of Publication 1943Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 338.140954 .
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|
Analyzing and improving marketing performance:" marketing audits" in theory and practice by American Management Association. Marketing Divsion | American Management Association. Series: AMA management report no. 32Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York American Management Association 1959Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8082 A6A6.
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Aspects of modern marketing: tools, techniques, and market trends by American Management Association. Marketing Divison. Series: AMA management report no. 15Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York American Marketing Association 1958Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8082 .
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Basic marketing: a managerial approach by McCarthy, E. Jerome. Edition: Revised editionMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Homewood Richard D. Irwin, Inc. 1964Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M2B2.
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Beyond consumer marketing: sectoral marketing ad emerging trends by Panwar, J. S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Response Books 2004Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 P2B3.
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|
Bradford's directory of marketing research agencies in the United States and the world by Bradford, Ernest S. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Virginia Bradford's Directory of Marketing Research Agencies 1963Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: R 658.83058 B7/63-64.
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Brand experience: the marketing mind-game Material type: Book Publication details: Delhi RC&M Experiential Marketing Availability: No items available.
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Breakthrough marketing plans: how to stop wasting time and start driving growth by Calkins, Tim. Edition: 2nd edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York Palgrave Macmillan 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.802 C2B7-2012.
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Bulletin on the marketing of Palmyra fiber in India by | India. Directorate of Marketing and Inspection. Series: Marketing Series , no.82Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Delhi The Manager of Publications 1955Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 338.1749745 I6B8 .
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Bulletin on the marketing of sannhemp in India by India. Directorate of Marketing and Inspection. Series: Agricultural marketing in India. Marketing series no. 135Edition: 2dMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: 1963Availability: No items available.
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Business marketing management: marketing of business products and services by Eckles, Robert W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Englewood Cliffs Prentice-Hall 1990Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 E2B8.
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|
Careers in marketing:an institute of marketing review by Straton-Ferrier, J.D [Editor]. Series: Management seriesEdition: Revised edn.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Pan Books 1970Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 S8C2.
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Case studies in making marketing accountable: metrics for measuring marketing effectiveness by Kamath, Renuka [Editor] | Aggarwal Sharma, Ashita [Editor]. Publication details: Mumbai S.P. Jain Institute of Management and Research 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 C23.
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Case studies in making marketing accountable: metrics for measuring marketing effectiveness by Kamath, Renuka [Editor] | Aggarwal Sharma, Ashita [Editor]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Mumbai S.P. Jain Institute of Management and Research 2012Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: D002187.
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Case studies in marketing effectiveness: selected entries from SPJIMR marketing impact awards 2011 by Aggarwal Sharma, Ashita | Chattopadhyay, Atish | Kamath, Renuka | Kulkarni, Anil B | Mohan, Harsh | Palekar, S. K | Rao, M. S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Mumbai S. P. Jain Institute of Management and Research 2011Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: D002186.
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Case studies in marketing management (with brief comments on marketing concepts) by Sherlekar, S. A | Sherlekar, V. S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Bombay Himalaya Publishing House 1983Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 S4C2.
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Cases in marketing and marketing research by Coram, Terry. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Crosby Lockwood & Sons 1969Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 C6C2.
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|
Causal models in marketing by Bagozzi, Richard P. Series: Theories in marketing seriesMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York Wiley 1980Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 B2C2.
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|
Changing marketing and marketing change: abstracts of papers by American Marketing Association Illinois March 30 - April 2, 1970 | 1970 International Spring Conference on Changing Marketing and Marketing Change | Borden, Neil H [Editor] | Gale, Christopher [Editor] | American Marketing Association. Series: AMA series, 31Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chicago American Marketing Association 1970Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.830631 A6C4.
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Commonsense direct & digital marketing by Bird, Drayton. Edition: 5thMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Kogan Page 2008Availability: Not available: Checked out (1).
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|
Communication and effective marketing by Singh, Jagjit [Editor]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Institute of Marketing Management 1984Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 C6.
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|
Comparative marketing: wholesaling in fifteen countries by American Marketing Association | Bartels, Robert [Editor] | American Marketing Association. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Illionis Richard D Irwin Inc. 1963Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.86 A6C6.
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Corporate marketing planning by Brion, John M. Series: The Wiley marketing seriesMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York John Wiley & Sons 1967Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 B7C6.
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|
Cotton and tobacco in Andhra Pradesh: production and marketing by National Council of Applied Economic Research, New Delhi | National Council of Applied Economic Research, New Delhi. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi 1971Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 338.173510954 N2C6.
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|
Current sources of marketing information; a bibliography of primary marketing data by Gunther, Edgar; Goldstein, Frederick A. Series: AMA bibliography series, no. 6Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chicago American Marketing Association 1960Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 016.6588 G8C8.
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|
Cyber marketing: your interactive marketing consultant by Brady, Regina [Editor] | Forrest, Edward [Editor] | Mizerski, Richard [Editor]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Lincolnwood NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 C9.
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|
Deep learning with R by Ghatak, Abhijit. Material type: Book; Literary form:
Not fiction
Publication details: Singapore Springer 2019Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 006.31 G4D3.
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|
Digital marketing processes: relevance of big data for marketing (CD) by V., Mahroof | Paul, Vajira. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 2015Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP2015/2134.
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Don't flirt with rural marketing: the handbook of rural marketing by Rajan, R V | Balaraman, Kannan [Editor]. Publication details: Madras Productivity and Quality Publishing Pvt. Ltd. 2013Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 R2D6.
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Don't flirt with rural marketing: the handbook of rural marketing (CD) by Rajan, R V. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Madras Productivity and Quality Publishing Pvt. Ltd. 2013Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: D002201.
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|
Dynamic marketing for a changing world by Hancock, Robert S | American Marketing Association. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chicago American Marketing Association 1960Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8082 A6P7 .
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E-marketing: improving marketing effectiveness in a digital world by McDonald, Malcolm | Wilson, Hugh. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Harlow Pearson Education 1999Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M2E5.
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|
Electric vehicles: analyzing the feasibility of electric vehicles in India (CD) by Verma, Akshay | Saha, Sucharita. Material type:  Computer file; Format:
electronic
Publication details: Ahmedabad Indian institute of management 2020Online access: e-project Availability: Not available: Not for Issue (1).
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Electronic marketing : integrating electronic resources into the marketing process by Reedy, Joel | Schullo, Shauna | Zimmerman, Kenneth. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Yrok The Dryden Press 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.84 R3E5.
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Empirical generalizations about marketing impact: what we have learned from academic research by Hanssens, Dominique M [Editor]. Series: Relevant knowledge series Publication details: Cambridge Marketing Science Institute 2009Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 016.6588 E6.
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Enterprise marketing management: the new science of marketing by Sutton, Dave | Klein, Tom. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 S8E6.
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|
Entrepreneurship marketing: principles and practice of SME marketing by Nwankwo, Sonny [Editor] | Gbadamosi, Ayantunji [Editor]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Routledge 2010Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 E6.
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Epic content marketing: how to tell a different story, break through the clutter, and win more customers by marketing less by Pulizzi, Joe. Publication details: New York McGraw-Hill Education 2014Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 P8E7.
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Essential readings in marketing by McAlister, Leigh [Editor] | Bolton, Ruth N. (Ruth Nancy) [Editor] | Rizley, Ross [Editor]. Publication details: Cambridge Marketing Science Institute 2006Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 016.6588 E8.
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Essential readings in marketing by McAlister, Leigh [Editor] | Bolton, Ruth N [Editor] | Rizley, Ross [Editor]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Cambridge Marketing Science Institute 2006Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 016.6588 E8.
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Essential readings in marketing: new advances in 2006-2010 by Bolton, Ruth N [Editor] | Rizley, Ross [Editor]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Cambridge Marketing Science Institute 2006Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 016.6588 S81.
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Essentials of modern marketing (including marketing in India) by Banerjee, Mrityunjoy. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford Books & IBH Pub. Co. 1988Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 B2E8/88.
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Export marketing for smaller firms by International Marketing Institute, Boston | International Marketing Institute. Edition: 2nd editionMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Washington U.S. Small Business Administration 1966Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 338.640973 I6E9.
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Facebook marketing: designing your next marketing campaign by Levy, Justin R. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Noida Dorling Kindersley (India) Pvt. Ltd., 2011Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 L3F2.
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Facebook marketing: designing your next marketing campaign by Levy, Justin R. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Noida Dorling Kindersley (India) Pvt. Ltd., 2011Availability: No items available.
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Financial aspects of marketing by Ward, Keith. Series: Marketing seriesMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Oxford Heinemann 1989Availability: Not available: Lost (1).
|
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Financial services marketing by Harrison, Tina. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Harlow Pearson Education 2000Availability: Not available: Lost (1).
|
|
Financial tools for marketing administration by Rayburn, Letricia Gayle. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York AMACOM 1976Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 R2F4.
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Foundations of marketing theory: toward a general theory of marketing by Hunt, Shelby D. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London M. E. Sharpe 2002Availability: No items available.
|
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Game theory topics: incomplete information, repeated games, and N-Player Games by Fink, Evelyn C | Gates, Scott | Humes, Brian. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage publications 1998Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 512.8 F4G2.
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Global marketing management by Keegan, Warren J. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Prentice-Hall of India Private Limited 1995Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 382.6 K3G5/95.
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|
Green revolution and problems of marketing: a study of production and marketing of Bajra in three districts of Gujarat by | Sardar Patel University, Agro-Economic Research Centre. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Vallabh Vidyanagar Agro-Economic Research Centre 1972Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: GP 338.1095475 S2G7 .
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|
Greener marketing: a Global perspective on greening marketing practice by Charter, Martin [Editor] | Polonsky, Michael Jay [Editor]. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Sheffield Greenleaf Publishing 1999Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 363.7 G7/99.
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Handbook of field marketing: a complete guide to understanding and outsourcing face-to-face direct marketing by Alison Williams and Roddy Mullin by Williams, Alison | Mullin, Roddy. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page 2007Availability: No items available.
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Handbook of marketing analytics: methods and applications in marketing management, public policy, and litigation support by Mizik, Natalie [Editor] | Hanseens, Dominique M [Editor]. Material type: Book Publication details: Cheltenham Edward Elgar 2018Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8302 H2.
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Handbook of modern marketing by Buell, Victor P [Editor]. Series: Marketing seriesEdition: 2nd International ed. Publication details: New York McGraw-Hill 1987Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 H2-1987.
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HBR's 10 must reads: on strategic marketing by Levitt, Theodore [Editor] | Harvard Business Review. Series: HBR's 10 Must Reads Publication details: Boston Harvard Business Review Press 2015Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.802 H2.
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Hospitality marketing: an introduction by Bowie, David | Buttle, Francis. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Boston Elsevier 2004Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 647.94 B6H61.
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Impact and scope of QR codes (Quick Response) as direct marketing tool in Indian marketing scenario by Agarwal, Mohit | Singh, Kuldeep. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 2013Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2013/1876.
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Industrial marketing research by Cox, William Edwin. Series: Ronald series on marketing managementMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York John Wiley & sons 1979Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 C6I6.
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Industrial marketing strategy by Webster, Frederick E. Series: Ronald series on marketing managementMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York John Wiley & Sons 1979Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 W3I6.
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|
Inside-out marketing : how to create an internal marketing strategy by Dunmore, Michael. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.84 D8I6.
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|
Internal marketing: directions for management by Varey, Richard J [Editor] | Lewis, Barbara R [Editor]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Routledge 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 I6.
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|
International direct marketing : principles, best practices, marketing facts by Krafft, Manfred. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Berlin Springer 2007Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.84 I6.
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|
International marketing by Terpstra, Vern. Series: Holt, Rinehart and Winston marketing seriesMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York Holt, Rinehart and Winston 1972Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 T3I6/72.
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Internet marketing: a practical approach in the Indian context by Maity, Moutusy. Material type: Book; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2017Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.840954 M2I6.
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Journal of Marketing Material type: Continuing resource; Format:
print
Current publication frequency: Bimonthly.Publication details: Chicago American Marketing Association Online access: E-Journal Availability: No items available.
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Journal of marketing : a journal for the advancement of science in marketing Vol.14 Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: - - -Availability: No items available.
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Journal of Marketing Trends Material type: Continuing resource; Format:
print
Current publication frequency: 4.Publication details: Marketing Trends Association Availability: No items available.
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Kellogg on integrated marketing by Iacobucci, Dawn [Editor] | Calder, Bobby [Editor]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 K3.
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Malcolm McDonald on marketing planning: understanding marketing plans and strategy by McDonald Malcolm. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8902 M2.
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Managerial marketing; strategy and cases by Bell, Martin L | Vincze, Julian W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York Elsevier 1988Availability: Not available: Lost (1).
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Managing the marketing research function by Adler, Lee | Mayer, Charles S. Series: Monograph series, American Marketing Association, no.5Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chicago American Marketing Association 1977Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 A2M2.
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Market-share analysis: evaluating competitive marketing effectiveness by Cooper, Lee G | Nakanishi, Masao. Series: International series in quantitative marketingMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Boston Kluwer Academic Publishers 1988Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 C6M22.
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Marketing by McIver, Colin | Wilson, Gordon C [Edition]. Edition: 2nd ed. Revised editionMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Business Publications, Inc. 1964Availability: Not available: Lost (1).
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Marketing by Eliashberg, J [Editor] | Lilien, G. L [Editor]. Series: Handhooks in operations research and management science, Vol. 5Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Amsterdam North-Holland 1993Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M214.
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Marketing by | U.S. Department of Agriculture. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Washington U.S. Government Printing Office 1954Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: R 631.18 U6M2 .
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Marketing by Berkowitz, Eric N | Kerin, Roger | Rudelius, William. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: St. Louis Times Mirrory Mosby College Publishing 1986Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 B2M2.
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Marketing by Beckman, Theodore N | Davidson, William R | Talarzyk, W. Wayne. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York Ronald Press Company 1973Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 B3M21/73.
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Marketing by Bennett, Peter D | Lamm, Robert P [Collaborator] | Fry, Robert A [Collaborator]. Edition: International student editionMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York McGraw-Hill Book Company 1988Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 B3M23.
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Marketing by Hasty, Ronald W | Will, R. Ted. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: San Francisco Canfield Press 1975Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 H2M2.
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Marketing by Heidingsfield, Myron Samuel | Blankenship, Albert B. Series: College outline seriesEdition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York Barnes & Nobel 1965Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 H3M2.
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Marketing by Heidingsfield, Myron Samuel | Blankenship, Albert B. Series: College outline series , no. 83Edition: Revised EditionMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York Barnes & Nobel 1953Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 H3M2.
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Marketing by Myers, James H. Series: McGraw-Hill series in marketingEdition: McGraw-Hill International EditionsMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York McGraw-Hill 1986Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M9M2.
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Marketing by Martin, E T. Series: Core business studiesMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Mitchell Beazley 1983Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M2M2.
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Marketing by McDaniel, Carl. Edition: 2nd ed.Material type: Book Publication details: New York Harper & Row 182Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.80973 M2M2.
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Marketing by Etzel, Michael J | Stanton, William J | Walker, Bruce J. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York McGraw-Hill Companies, Inc. 1997Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 E8M2/97.
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Marketing by Evans, Joel R | Berman, Barry. Edition: 7th ed. International editionMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey Prentice-Hall International 1997Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 E9M2/97.
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Marketing by Evans, Joel R | Berman, Barry. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York Macmillan Publishing Company 1987Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 E9M2/87.
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Marketing by Mandell, Maurice I | Rosenberg, Larry J. Edition: 2nd ed. Eastern economy editionMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Prentice-Hall of India Private Limited 1983Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M2M2 .
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|
Marketing by Zikmund, William G | d'Amico, Michael. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Cincinnati South-Western College 1999Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 Z4M2/99 .
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|
Marketing by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Singapore Thomson South-Western 2004Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 L2M2.
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Marketing by Baines, paul | Fill, Chris | Page, Kelly. Edition: 1st ed. Publication details: Oxford Oxford University Press 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 B2M21.
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|
Marketing by Bovee, Courtland L | Houston, Michael J | Thill John V. Series: Mc-Graw-Hill Series in MarketingEdition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Yourk McGraw-Hill 1995Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 B6M2/95.
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Marketing by Grewal, Dhruv | Levy, Michael. Publication details: New York McGrawHill Irwin 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 G7M2.
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|
Marketing by Baines, Paul | Fill, Chris [Co-author] | Page, Kelly [Co-author] | Sinha, Piyush K [Co-author]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Oxford Oxford University Press 2013Availability: Items available for loan: Vikram Sarabhai Library (2) Call number: FP 658.8 B2M22-2, ... Not available: Not for Issue (1).
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Marketing by Blythe, Jim. Series: Sage course companionsMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications 2006Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 B5M2.
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Marketing by Beckman, Theodore N | Davidson, William R. Edition: 7th Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York Ronald Press Company 1962Availability: Items available for loan: Vikram Sarabhai Library (5) Call number: 658.8 B3M2/62-2, ...
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Marketing Material type: Continuing resource; Format:
print
Publication details: UK Haymarket Publishing Services Ltd. Availability: Items available for reference: Vikram Sarabhai Library Not for loan (80) .
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|
Marketing adjustment to the environment by University Illinois, Marketing Department Illinois October 1961 | Marketing Symposium | Scotton, Donald W [Editor]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Illinois University of Illinois 1961Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 S2M2.
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|
Marketing analytics: a practitioner's guide to marketing analytics and research methods by Charan, Ashok. Publication details: New Jersey World Scientific Publishing 2015Availability: Not available: Lost (1).
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Marketing audit; translating marketing theory into practice by McDonald, Malcolm H B | Leppard, John W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Oxford Butterworth Heinemann 1993Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M2M21.
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Marketing behavior and executive action a functionalist approach to marketing theory by Alderson, Wroe. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Homewood Irwin 1957Availability: No items available.
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|
Marketing Behaviour and executive action: a functionalist approach to marketing theory by Alderson, Wroe. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Homewood, Ill. Irwin 1957Availability: No items available.
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|
Marketing boards and ministers: a study of agricultural marketing boards as political and administrative instruments by Giddings, P. J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Lexington, Mass. USA Lexington Books 1974Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 338.14 G4M2.
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|
Marketing communications integrating offline and online with social media by Smith P. R. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Philadelphia Kogan Page 2011Availability: No items available.
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|
Marketing concepts in changing times by American Marketing Association | Hill, Richard M [Editor ]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chicago American Marketing Association 1960Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8082 A6M2.
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|
Marketing decision-making handbook by Nylen, David W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Englewood Cliffns, N.J. Prentice-Hall 1990Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 N9M22.
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|
Marketing definitions: glossary of marketing terms by | American Marketing Association. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: USA Columbia University 1960Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.803 A6M2 .
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Marketing engineering: computer assisted marketing analysis and planning by Lilien, Gary L | Rangaswamy, Arvind. Edition: 2nd ed. Low price editionMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson Education 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 L4M2/2003.
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Marketing for the non-marketing executive by Elam, Houston G | Paley, Norton. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York AMACOM 1978Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 E5M2.
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|
Marketing handbook by Nystrom, Paul Henry. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York Ronald Press 1948Availability: No items available.
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|
Marketing in an electronic age by Buzzell, Robert D [Editor]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Boston Harvard Business School Press 1985Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.85 M2.
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Marketing in India: the socialistic pattern of society approach to urban, rural and foreign marketing mix by Srivastava, P. Kumar. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Jaipur National Publishing House 1987Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.80954 S7M2.
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|
Marketing in motion where the action is and relevance in marketing: problems research action: combined proceedings by | American Marketing Association San Francisco April 12-15, 1971 | Combined Proceedings 1971 Spring and Fall Conferences | American Marketing Association. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chicago American Marketing Association 1972Availability: No items available.
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Marketing in non-profit organizations by Shapiro, Benson. Series: Marketing Science Institute, Working paper, Preliminary research report X-70-6Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Cambridge, Mass. Marketing Science Institute 1972Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 S4M2.
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|
Marketing in the new millennium : 36 trends that will change business and marketing by Xavier, M.J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Vikas Publishing House 1999Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 X2M2.
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|
Marketing initiative: economic and social research council studies into British marketing by Saunders, John [Editor ]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York Prentice-Hall 1994Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.80942 M2.
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|
Marketing intelligence: the management of marketing information by Kelley, William T. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Staples Press 1968Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 K3M2.
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|
Marketing keys to profits in the 1960's by American Marketing Association | Dolva, Wenzil K [Editor ] | American Management Association. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chicago American Marketing Association 1960Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8082 A6M2.
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|
Marketing management by Zober, Martin. Series: A Wiley marketing seriesMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York Wiley 1964Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 Z6M2.
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Marketing management by Kotler, Philip | Keller, Kevin Lane. Edition: 12thMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson Education Asia 2006Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 K6M2/2006.
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|
Marketing management by Kotler, Philip | Keller, Kevin Lane. Edition: 15th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson 2016Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 K6M2-2016.
|
|
Marketing management analysis, planning, and control by Kotler, Philip. Material type: Book; Literary form:
Essays
Publication details: 0081Availability: No items available.
|
|
Marketing management and rural marketing: an Indian perspective by Dogra, Balram S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Commonwealth Publishers 1990Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 D6M2.
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|
Marketing management cases: planning and executing marketing strategy by Welbacher, William M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London The Macmillan Company 1970Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 W3M2.
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|
Marketing management: a relationship marketing perspective by Cranfield School of Management. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Hampshire Macmillan Business 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 C7M21.
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Marketing matters: a guide for health care executives by Thomas, Richard K | Calhoun, Michael. Series: ACHE Management series Publication details: New Delhi PrenticeHall of India 2007Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 362.10688 T4M2.
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Marketing myths that are killing business: the cure for death wish marketing by Clancy, Kevin J | Shulman, Robert S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York McGraw-Hill, Inc. 1994Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 C5M2.
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|
Marketing news, marketing yellow pages and international directory of the American Marketing Associations by American Marketing Association. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chicago American Marketing Association 1993Availability: Not available: Lost (1).
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Marketing nuggets: conceptual dimensions in marketing by Ramesh Kumar, S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Vikas Publishing House PVT LTD 1998Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 R2M2.
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|
Marketing of bidi tobacco, tendu leaf and bidis in India. by India. Directorate of Marketing and Inspection. Series: Marketing series no. 159Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Manager of Publications (Delhi) 1970Availability: No items available.
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|
Marketing of potatoes in India by | India. Directorate of Marketing and Inspection. Series: Marketing Series No.165Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Manager of Publications 1967Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: GP 338.173491 I6M2 .
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|
Marketing of pulses in India by India. Agricultural Marketing Adviser. Series: Agricultural Marketing Series No.102Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Nagpur Agricultural Marketing Adviser 1958Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: GP 338.17 I6P8.
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|
Marketing planning and strategy by Jain, Subhash C. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: USA Thomson Learning 2004Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 J2M2/2004.
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|
Marketing planning and strategy series part,1 by Harvard Busienss Review. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: 1960Availability: Items available for loan: Vikram Sarabhai Library (1) .
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Marketing planning and strategy series part,II by Harvard Busienss Review. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: 1960Availability: Items available for loan: Vikram Sarabhai Library (1) .
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|
Marketing planning: strategy, environment and context by Blythe, Jim. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Harlow Financial Times Press 2010Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.802 B5M2.
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|
Marketing research and knowledge development: an assessment for marketing management by Myers, John G. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Englewood, Cliffsn. N.J. Prentice-Hall 1980Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83973 M9M2.
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|
Marketing research: an applied orientation by Malhotra, Naresh K. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson Education 2007Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M2M2.
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|
Marketing research: applications, procedures, and cases by Alevizos, John P. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Englewood Cliffs, N.J. Prentice-Hall 1959Availability: Not available: Lost (1).
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|
Marketing strategy and uncertainty by Jagpal, Sharan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 1999Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 J2M2.
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|
Marketing that works: how entrepreneurial marketing can add sustainable value to any sized company by Lodish, Leonard M | Morgan, Howard L | Archambeau, Shellye. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wharton School Publishing 2007Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 L6M2.
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Marketing that works: how entrepreneurial marketing can add sustainable value to any sized company by Leonard M Lodish, Howard L Morgan and Shellye Archambeau by Lodish, Leonard M | Archambeau, Shellye | Morgan, Howard L. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Dorling Kindersley(Ind 2007Availability: No items available.
|
|
Marketing theory: the philosophy of marketing science by Hunt, Shelby D. Series: Irwin series in marketingMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Homewood, Ill Richard D. Irwin 1983Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 H8M2.
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|
Marketing theory: conceptual foundations of research in marketing by Hunt, Shelby D. Series: Grid series in marketingMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Columbus, Ohio Grid, Inc. 1976Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 H8M2.
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|
Marketing theory: foundations, controversy, strategy, resource-advantage theory by Hunt, Shelby D. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Tamil Nadu Yes Dee Publishing Pvt. Ltd. 2011Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8001 H8M2.
|
|
Marketing theory: foundations, controversy, strategy, resource-advantage theory by Hunt, Shelby D. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Tamil Nadu Yes Dee Publishing Pvt. Ltd. 2011Availability: No items available.
|
|
Marketing through the wholesaler/distributor channel by Brlon, John M. Series: American Marketing Association. Marketing for executive series, no. 11Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chicago American Marketing Association 1966Availability: Not available: Lost (1).
|
|
Marketing today and for the 21st Century: proceedings by Conference of the European Marketing Academy, 24th, Cergy-Pontoise-France, 1995 | Bergadaa, Michelle. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Mechelle Cergy-Pontoise Codex ESSEC 1995Availability: No items available.
|
|
Marketing Vol. 32 Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: 1963Availability: No items available.
|
|
Marketing whitebook 2003-04: the essential handbook for marketers by Businessworld. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Mumbai Businessworld 2004Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8005 M2/2003-04.
|
|
Marketing whitebook 2005: the essential handbook for marketers by Businessworld. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Mumbai Businessworld 2005Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8005 M2/2005.
|
|
Marketing whitebook 2007-08: the essential handbook for marketers by Businessword | Pocha, Jehangir S [Editor]. Edition: 4thMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Businessworld 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8005 M2-07-08.
|
|
Marketing: marketing resource bank by Baines, paul | Fill, Chris | Page, Kelly. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Oxford Oxford University Press 2008Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: D002189.
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|
Maxi marketing, the new direction in advertising, promotion, and marketing strategy by Rapp, Stan | Collins, Thomas L. Series: Marketing seriesMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York McGraw-Hill 1987Availability: Not available: Lost (1).
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|
Mutations in the marketing environment: a series of reading lists emphasizing and eclectic approach to the study of marketing by Mertes, John E. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Norman Department of Marketing. University of Oklahoma 1961Availability: Not available: Not for Issue (1).
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|
New marketing imperatives: innovative, strategies for today's marketing challenge by Yovovich, B.G. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Englewood Cliffs Prentice-Hall 1995Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 Y6N3.
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|
New marketing strategies: evolving flexible processes to fit market circumstance by Chaston, Ian. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Response Books 1999Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 C4N31.
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New perspectives in rural and agricultural marketing by Y, Ramkishen. Edition:
2nd ed. Publication details: Mumbai Jaico Publishing House 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.803 R2N3.
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New perspectives on rural marketing: includes agricultural marketing by Ramkishen, Y. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Mumbai Jaico Publishing House 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 338.140954 R2N3.
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Nonprofit marketing best practices by Burnett, John J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2007Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 B8N6.
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Nonprofit marketing: marketing management for charitable and nongovernmental organizations by Wymer, Walter | Gomes, Roger | Knowles, Patricia. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage Publications, Inc 2006Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 W9N6.
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Online marketing heroes: interviews with 25 successful online marketing gurus by Miller, Michael. Publication details: Indiana Wiley Publishing, Inc. 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 M4O6.
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Overhauling marketing operations; a practical guide by Weinr, Paul. Series: Marketing management seriesMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Insitute of Marketing 1969Availability: No items available.
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Perspectives on marketing by Miletsky, Jason I. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Boston Course Technology 2009Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M4P3.
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Political Marketing: a study of the electoral process with a marketing perspective by Sanjeev Bikhchandani and Srinivas Venkatram (Student Project) by Bikhchandani, Sanjeev. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad 1989Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1989/149 .
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Principles of marketing by Committee on Marketing. Series: A Pitman collaborative textbookMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York Pitman 1961Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 C6P7.
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Proceedings of second all-India agriculture marketing research conference by Jawaharlal Nehru Krishi Vishwa Vidhyalaya, Jabalpur and United States Agency for International Development Jabalpur, M. P. June 8-9, 1970 | Porceedings of Second All India Agriculture Marketing Research Conference | All India Agriculture Marketing Research. Material type: Book Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 338.140954 A5P7.
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Proceedings; Seminar on Cooperative Marketing. New Delhi. 1962. by Seminar on Cooperative Marketing New Delhi 1962 | Seminar on Cooperative Marketing. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi The National Agricultural Cooperative Marketing Federation 1962Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 334.683 S3P7.
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Profitable marketing communications: a guide to marketing return on investment by Young, Anthony | Aitken, Lucy. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page 2007Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 Y6P7.
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Psychology of advertising by Fennis, Bob M | Stroebe, Wolfgang. Publication details: New York Psychology Press 2010Online access: E-Book Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.1019 F3P8.
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Readings in marketing information systems: a new era in marketing research by Smith, Samuel V | Brien, Richard H | Stafford, James E. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Boston Houghton Mifflin Company 1968Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83082 S6R3.
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Relationship marketing: exploring relational strategies in marketing by Egan,John. Edition: 3rd ed. Publication details: New York Pearson Education Limited 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.812 E4R3.
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Report on the marketing of cardamom in India by India. Directorate of Marketing and Inspection. Series: Agricultural marketing in India Marketing series. no.144Edition: Rev. ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Delhi 1965Availability: Not available: Lost (1).
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Report on the marketing of cattle in India by | India. Directorate of Marketing and Inspection. Series: Marketing seriesMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Manager of Publications 1956Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: GP 338.17 I6C2 .
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Report on the marketing of rice in Andhra Pradesh by Andhra Pradesh. Department of Marketing. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Hyderabad Andhra Pradesh. Department of Marketing 1967Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 338.17318 A6R3.
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Rethinking marketing: towards critical marketing accountings by Brownlie, Douglas [Editor] | Saren, Mike [Editor] | Wensley, Robin [Editor] | Whittington, Richard [Editor]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications Ltd. 1999Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 R31.
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Rural marketing: text and cases by Krishnamacharyulu, C S G | Ramakrishnan, Lalitha. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson Education 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 K7R8.
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Rural marketing: text and cases by Gupta, S L. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Wisdom Publications 2004Availability: Not available: Lost (1).
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Rural marketing: text and cases by Krishnamacharyulu, C.S.G | Ramakrishnan, Lalitha. Edition: 2nd ed. Publication details: New Delhi Dorling Kindersley (India) Pvt. Ltd., 2010Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 K7R8/2011.
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Sage brief guide to marketing ethics by Sage Publications, Inc. Publication details: Los Angeles Sage Publications 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 174.4 S2S2.
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Sampling in marketing research by Cohen, Reuben | American Marketing Association. Series: Marketing research techniques series,no. 3Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chicago 1958Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 A6S2.
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Science in marketing by Schwartz, George [Editor ]. Series: The Wiely marketing seriesMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York John Wiley & Sons 1965Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 S2S2.
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Segmentation and positioning for strategic marketing decisions by Myers, James H. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chicago American Marketing Association 1996Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M9S3.
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services marketing: people, technology, strategy by lovelock, christopher. Availability: No items available.
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Social marketing casebook by French, Jeff. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Los Angeles Sage Publications 2011Availability: No items available.
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Social marketing: influencing behaviors for good by Kotler, Philip. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Los Angels Sage Publications 2011Availability: No items available.
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Social responsibility in marketing: a proactive and profitable marketing management strategy by Samli, A Coskun. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Westport Quorum Books 1992Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 S2S6.
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Sports marketing: creating long term value by Davis, John A | Hilbert, Jessica Zutz. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Cheltenham Edward Elgar 2013Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 338.47796 D2S7.
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Standardization versus adaptation of marketing mix variables in international marketing by Madhvi Pahwa and Shefaly Yogendra (Student Project) by Pahwa, Madhvi | Yogendra, Shefaly. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1994Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1994/457 .
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Strategic database marketing: the master plan for starting and managing a profitable, customer-based marketing program by Hughes, Arthur Middleton. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York McGraw-Hill, Inc. 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.4 H8S8/2000.
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Strategic marketing management: text and cases by Mathur, U. C. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Macmillan 2006Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M2S8.
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Studies in the processing; marketing and distribution of commodities; the processing and marketing of bauxite/alumina/aluminium: areas for international co-operation, report by the UNCTAD secretariat by United Nations Conference on Trade and Development, Geneva, 1987. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York United Nations 1984Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 338.27492 U6S8.
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Successful marketing at home and abroad by American Marketing Association | Robbins, W David. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chicago American Marketing Association 1958Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.806273 .
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Sustainable marketing by Martin, Diane. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Boston Pearson/Prentice Hall 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.802 M2S8.
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The cycle of marketing: a study of modern marketing practice by Spence, Alexander Calrence. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Pitman 1967Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 S7C9.
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The dynamics of marketing: current happenings in the marketplace by Hoel, Robert F. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York Harper & Row 1982Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 H6D9.
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The Handbook of field marketing: a complete guide to understanding and outsourcing face-to-face direct marketing by Williams, Alison | Mullin, Roddy. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page 2007Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 W4H2.
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The management of marketing: a graduate course syllabus and reading list of current literature in managerial marketing by Mertes, John E. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Norman Universtiy Book Exchange. University of Oklahoma 1961Availability: Not available: Not for Issue (2).
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The marketing casebase: short examples of marketing practice by MacNamee, Brian | McDonnell, Ray. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Routledge 1995Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M2M22.
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The marketing whitebook 2003-04: the essential marketer's handbook by Business World | Business World. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Mumbai Business World 2004Availability: No items available.
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The marketing whitebook 2005 by Business World | Business World. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Mumbai Business World 2005Availability: No items available.
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The social responsibilities of marketing by American Marketing Association Chicago December 27,28, 29 1961 | Proceedings of the Winter Conference on The Social Responsibilities of Marketing | Stevens, William D [Editor ]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chicago American Marketing Association 1962Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8082 A6S6.
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The super marketers: marketing for success, rules of the master marketers, the naked marketplace by Heller, Robert. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York New American Library 1987Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 H3S8.
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The use of network analysis in marketing by Mulvaney, John Edward. Series: Marketing management seriesMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Institute of Marketing Publication 1969Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M8U8.
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Understanding the marketing environment and seed industry and formulating a model of marketing strategy for a seed producing company by Pankaj Kapoor(Student Project) by Kapoor, Pankaj. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1987Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1987/55 .
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Unobtrusive marketing research techniques by Ray, Michael L. Series: Marketing Science Institute Working PaperMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Cambridge, Mass. Marketing Science Institute 1973Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 R2U6.
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Using artificial intelligence in marketing: how to harness AI and maintain the competitive edge by King, Katie. Material type: Book Publication details: London Kogan Page 2019Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.80028563 K4U8.
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Value based marketing: marketing strategies for corporate growth and shareholder value by Doyle, Peter. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chichester John Wiley & Sons, Ltd. 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 D6V2.
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Value-added marketing: marketing management for superior results by Nilson, Torsten H. Series: McGraw-Hill Marketing for ProfessionalsMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London McGraw-Hill Book Company 1992Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 N4V2.
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