Indian Institute of Management Ahmedabad catalog › Contents of Internet Marketing

Internet Marketing

	'All to one' : the winning model for marketing in the post-internet economy by Luengo-Jones, Steve. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London The McGraw-Hill Companies 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 L8A5 ] (1). Add to cart (remove)
	Affiliate selling: building revenue on the web by Helmstetter, Greg \| Metivier, Pamela. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.80285 H3A3] (1). Add to cart (remove)
	An Introduction to: social media marketing by Charlesworth, Alan. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London Routledge 2015Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 C4I6] (1). Add to cart (remove)
	B2B marketing: a radically different approach for business-to-business marketers by Minett, Steve. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London Financial Times/Prentice-Hall 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M4B8] (1). Add to cart (remove)
	Birth of internet marketing communications by Steinbock, Dan. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Westport Quorum Books 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S8B4] (1). Add to cart (remove)
	Branding.com: online branding for marketing success by Kania, Deborah. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Chicago NTC Business Books 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K2B7] (1). Add to cart (remove)
	Building brandwidth: closing the sale online by Zyman, Sergio \| Miller, Scott. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York HarperBusiness 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 Z9B8] (1). Add to cart (remove)
	Convergence marketing: strategies for reaching the new hybrid consumer by Wind, Yoram Jerry \| Gunther, Robert E \| Mahajan, Vijay. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice-Hall 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 W4C6] (1). Add to cart (remove)
	Cyber marketing: your interactive marketing consultant by Brady, Regina [Editor] \| Forrest, Edward [Editor] \| Mizerski, Richard [Editor]. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C9] (1). Add to cart (remove)
	Deep branding on the internet: applying heat and pressure online to ensure a lasting brand by Braunstein, Marc \| Levine, Edward H. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Harlow Prime Venture 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B7D3] (1). Add to cart (remove)
	Digimarketing: the essential guide to new media and digital marketing by Wertime, Kent \| Fenwick, Ian. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Singapore John Wiley & Sons (Asia) Pte., Ltd. 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 W3D4] (1). Add to cart (remove)
	Digital darwinism: seven breakthrough business strategies for surviving in the cutthroat Web economy by Schwartz, Evan I. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York Broadway Books 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S2D4] (1). Add to cart (remove)
	Digital marketing: global strategies from the world's leading experts by Wind, Yoram Jerry. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 W4D4 ] (1). Add to cart (remove)
	Digital marketing: using new technologies to get closer to your customers by Rowan, Will. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R6D41] (1). Add to cart (remove)
	E-commerce 2014: business, technology, society by Laudon, Kenneth C \| Traver, Carol Guercio. Edition: 10th ed. Publisher: Boston Pearson 2014Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 L2E2-2014] (1). Add to cart (remove)
	E-commerce get it right! essential step by step guide for selling and marketing products online by Daniel, Ian. Publisher: . Neuro Digital 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 D2E2] (1). Add to cart (remove)
	E-marketing strategy by Chaston, Ian. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London McGraw-Hill Publishing Company 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 C4E5] (1). Add to cart (remove)
	E-Service: 24 ways to keep your customers when the competition is just a click away by Zemke, Ron \| Connellan, Tom. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York American Management Association 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 Z3E5] (1). Add to cart (remove)
	Electronic marketing : integrating electronic resources into the marketing process by Reedy, Joel \| Schullo, Shauna \| Zimmerman, Kenneth. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Yrok The Dryden Press 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 R3E5] (1). Add to cart (remove)
	Electronic marketing and the consumer by Peterson, Robert A [Editor]. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 E5] (1). Add to cart (remove)
	Emarketing excellence: planning and optimizing your digital marketing by Chaffey, Dave \| Smith, PR. Edition: 4th ed. Publisher: London Routledge 2013Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 C4E6/2013] (1). Add to cart (remove)
	Facebook marketing: designing your next marketing campaign by Levy, Justin R. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Noida Dorling Kindersley (India) Pvt. Ltd., 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 L3F2] (1). Add to cart (remove)
	Getting your business wired: using computer networking and the internet to grow your business by Kilmer, William E. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York AMACOM, American Management Association 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.64 K4G3] (1). Add to cart (remove)
	How to make a fortune on the internet by Siegel, Martha. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York HarperCollins Publishers India 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S4H6] (1). Add to cart (remove)
	Instagram power: build your brand and reach more customers with the power of pictures by Miles, Jason G. Publisher: New Delhi McGraw Hill Education 2014Availability: No items available Checked out (1). Add to cart (remove)
	No cover image available Internet as a strategic marketing communication tool: current experiences & industry perceptions by Aditya Agarwal and Shalu Wasu (Student Project) by Agraval, Aditya \| Wasu, Shalu. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1999Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1999/686 ] (1). Add to cart (remove)
	No cover image available Internet marketing by Sheth, Jagdish N \| Eshghi, Abdolreza \| Krishnan, Balaji C. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth Harcourt College Publishers 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S4I61] (1). Add to cart (remove)
	Internet marketing by Hofacker, Charles F. Edition: 3rd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 H6I6/2001] (1). Add to cart (remove)
	No cover image available Internet marketing and electronic commerce by S.K. Nanda (Student Project) by Nanda, S. K. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2001Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2001/825 ] (1). Add to cart (remove)
	Internet marketing research: theory and practice by Lee, Ook. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Hershey IDEA Group Publishing 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 L3I61] (1). Add to cart (remove)
	Internet marketing: building advantage in a networked economy by Mohammed, Rafi A \| Fisher, Robert J \| Jaworski, Bernard J \| Cahill, Aileen M. Edition: Internationnal EditionMaterial type: Book; Format: print ; Literary form: Not fiction Publisher: Boston McGraw-Hill/ Irwin 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M6I6] (1). Add to cart (remove)
	Making markets : how firms can design and profit from online auctions and exchanges by Kambil, Ajit \| van Heck, Eric. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 K2M2] (1). Add to cart (remove)
	Market research in the internet age: leveraging the internet for market measurement and consumer insight by Monster, Robert W \| Pettit, Raymond C. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons (Asia) Pte Ltd 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M2M23] (1). Add to cart (remove)
	Marketing to the social web: how digital customer communities build your business by Weber, Larry. Publisher: Hoboken John Wiley and Sons 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 W3M2] (1). Add to cart (remove)
	Mastering the digital market place: practical strategies for competitiveness in the new economy by Aldrich, Douglas F \| Kearney, A.T. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & sons,Inc. 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A5M2-1] (2). Add to cart (remove)
	Mobile marketing: an hour a day by Pasqua, Rachel \| Elkin, Noah. Publisher: New Delhi Wiley 2013Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 P2M6] (1). Add to cart (remove)
	Multichannel marketing: metrics and methods for on and offline success by Arikan, Akin. Publisher: Indiana Wiley Publishing, Inc. 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 A7M8] (1). Add to cart (remove)
	Net gain: expanding markets through virtual communities by Hagel, John \| Armstrong, Arthur G. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 H2N3] (1). Add to cart (remove)
	Net success: 24 leaders in web commerce show you how to put the internet to work for your business by Haylock, Christina Ford \| Muscarella, Len \| Schultz, Ron. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Massachusetts Adams Media Corporation 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.7 H2N3] (1). Add to cart (remove)
	Now or never: how companies must change today to win the battle for internet consumers by Modahl, Mary. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York HarperBusiness 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M6N6] (1). Add to cart (remove)
	Online marketing heroes: interviews with 25 successful online marketing gurus by Miller, Michael. Publisher: Indiana Wiley Publishing, Inc. 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 M4O6] (1). Add to cart (remove)
	Opening digital markets: battle plans and business strategies for internet commerce by Mougayar, Walid. Edition: 2nd. ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 M6O7] (1). Add to cart (remove)
	Pinterest marketing: an hour a day by Cario, Jennifer Evans. Publisher: New Delhi Wiley 2013Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 C2P4] (1). Add to cart (remove)
	No cover image available Principles of internet marketing by Hanson, Ward. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Australia South-Western College Publishing 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 H2P71] (1). Add to cart (remove)
	Promiscuous customers: invisible brands : delivering value in digital markets by Bayler, Michael \| Stoughton, David. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Oxford Capstone Publishing 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 B2P7] (1). Add to cart (remove)
	Quicksilver companies: the battle for the online consumer by Griffiths, Alan. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York Palgrave 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 G7Q8] (1). Add to cart (remove)
	Strategic marketing for the digital age by Bishop, Bill. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.80285 B4S8] (1). Add to cart (remove)
	The engaged customer : the new rules of internet direct marketing by Brondmo, Hans Peter. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York Harper Business 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 B7E6] (1). Add to cart (remove)
	The Handbook of online marketing research:knowing your customer using the net by Grossnickle, Joshua \| Raskin, Oliver. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Inc. 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 G7H21] (1). Add to cart (remove)
	The internet marketing plan: complete guide to instant web presence by Bayne, Kim M. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 B2I6/2000 ] (1). Add to cart (remove)
	The New rules of marketing and PR: how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly by Scott, David Meerman. Publisher: Hoboken John Wiley & Sons, Inc. 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 D2N3] (1). Add to cart (remove)
	The social media MBA in practice: an essential collection of inspirational case studies to influence your social media strategy by Holloman, Christer. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Hoboken Wiley 2013Availability: No items available Checked out (1). Add to cart (remove)
	Web commerce technology handbook by Minoli, Daniel \| Minoli, Emma. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill Publishing Company Limited 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M4W3] (1). Add to cart (remove)
	Webonomics: nine essential principles for growing your business on the World Wide Web by Schwartz, Evan I. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York Broadway Books 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S2W3] (1). Add to cart (remove)