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'All to one' : the winning model for marketing in the post-internet economy Luengo-Jones, Steve by Luengo-Jones, Steve. Material type:  Text; Format:
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Publisher: London The McGraw-Hill Companies 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.84 L8A5 (1).
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Affiliate selling: building revenue on the web Helmstetter, Greg by Helmstetter, Greg | Metivier, Pamela. Material type: Text; Format:
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Publisher: New York John Wiley 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.80285 H3A3 (1).
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An Introduction to: social media marketing Charlesworth, Alan by Charlesworth, Alan. Material type: Text; Format:
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Publisher: London Routledge 2015Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.872 C4I6 (1).
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B2B marketing: a radically different approach for business-to-business marketers Minett, Steve by Minett, Steve. Material type: Text; Format:
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Publisher: London Financial Times/Prentice-Hall 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M4B8 (1).
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Birth of internet marketing communications Steinbock, Dan by Steinbock, Dan. Material type: Text; Format:
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Publisher: Westport Quorum Books 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 S8B4 (1).
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Branding.com: online branding for marketing success Kania, Deborah by Kania, Deborah. Material type: Text; Format:
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Publisher: Chicago NTC Business Books 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 K2B7 (1).
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Building brandwidth: closing the sale online Zyman, Sergio by Zyman, Sergio | Miller, Scott. Material type: Text; Format:
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Publisher: New York HarperBusiness 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 Z9B8 (1).
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Convergence marketing: strategies for reaching the new hybrid consumer Wind, Yoram Jerry by Wind, Yoram Jerry | Gunther, Robert E | Mahajan, Vijay. Material type: Text; Format:
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Publisher: New Jersey Prentice-Hall 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 W4C6 (1).
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Cyber marketing: your interactive marketing consultant by Brady, Regina [Editor] | Forrest, Edward [Editor] | Mizerski, Richard [Editor]. Material type: Text; Format:
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Publisher: Lincolnwood NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 C9 (1).
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Deep branding on the internet: applying heat and pressure online to ensure a lasting brand Braunstein, Marc by Braunstein, Marc | Levine, Edward H. Material type: Text; Format:
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Publisher: Harlow Prime Venture 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B7D3 (1).
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Digimarketing: the essential guide to new media and digital marketing Wertime, Kent by Wertime, Kent | Fenwick, Ian. Material type: Text; Format:
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Publisher: Singapore John Wiley & Sons (Asia) Pte., Ltd. 2008Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.872 W3D4 (1).
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Digital darwinism: seven breakthrough business strategies for surviving in the cutthroat Web economy Schwartz, Evan I. by Schwartz, Evan I. Material type: Text; Format:
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Publisher: New York Broadway Books 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 S2D4 (1).
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Digital marketing: global strategies from the world's leading experts Wind, Yoram Jerry by Wind, Yoram Jerry. Material type: Text; Format:
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Publisher: New York John Wiley 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 W4D4 (1).
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Digital marketing: using new technologies to get closer to your customers by Rowan, Will. Material type: Text; Format:
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Publisher: London Kogan Page 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 R6D41 (1).
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E-commerce 2014: business, technology, society Laudon, Kenneth C. by Laudon, Kenneth C | Traver, Carol Guercio. Edition: 10th ed. Publisher: Boston Pearson 2014Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.872 L2E2-2014 (1).
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E-commerce get it right! essential step by step guide for selling and marketing products online Daniel, Ian by Daniel, Ian. Publisher: . Neuro Digital 2011Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.84 D2E2 (1).
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E-marketing strategy Chaston, Ian by Chaston, Ian. Material type: Text; Format:
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Publisher: London McGraw-Hill Publishing Company 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.84 C4E5 (1).
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E-Service: 24 ways to keep your customers when the competition is just a click away Zemke, Ron by Zemke, Ron | Connellan, Tom. Material type: Text; Format:
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Publisher: New York American Management Association 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.812 Z3E5 (1).
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Electronic marketing : integrating electronic resources into the marketing process Reedy, Joel by Reedy, Joel | Schullo, Shauna | Zimmerman, Kenneth. Material type: Text; Format:
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Publisher: New Yrok The Dryden Press 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.84 R3E5 (1).
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Electronic marketing and the consumer by Peterson, Robert A [Editor]. Material type: Text; Format:
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Publisher: Thousand Oaks Sage publications 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.84 E5 (1).
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Emarketing excellence: planning and optimizing your digital marketing Chaffey, Dave by Chaffey, Dave | Smith, PR. Edition: 4th ed. Publisher: London Routledge 2013Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.872 C4E6/2013 (1).
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Facebook marketing: designing your next marketing campaign Levy, Justin R. by Levy, Justin R. Edition: 2nd ed.Material type: Text; Format:
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Publisher: Noida Dorling Kindersley (India) Pvt. Ltd., 2011Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.872 L3F2 (1).
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Getting your business wired: using computer networking and the internet to grow your business Kilmer, William E. by Kilmer, William E. Material type: Text; Format:
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Publisher: New York AMACOM, American Management Association 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 338.64 K4G3 (1).
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How to make a fortune on the internet Siegel, Martha by Siegel, Martha. Material type: Text; Format:
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Publisher: New York HarperCollins Publishers India 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 S4H6 (1).
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Instagram power: build your brand and reach more customers with the power of pictures Miles, Jason G. by Miles, Jason G. Publisher: New Delhi McGraw Hill Education 2014Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.872 M4I6 (1).
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Internet as a strategic marketing communication tool: current experiences & industry perceptions by Aditya Agarwal and Shalu Wasu (Student Project) Agraval, Aditya by Agraval, Aditya | Wasu, Shalu. Material type: Text; Format:
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Publisher: Ahmedabad Indian Institute of Management 1999Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: SP 1999/686 (1). :
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Internet marketing Sheth, Jagdish N. by Sheth, Jagdish N | Eshghi, Abdolreza | Krishnan, Balaji C. Material type: Text; Format:
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Publisher: Fort Worth Harcourt College Publishers 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 S4I61 (1).
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Internet marketing Hofacker, Charles F. by Hofacker, Charles F. Edition: 3rd ed.Material type: Text; Format:
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Publisher: New York John Wiley & Sons, Inc 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.84 H6I6/2001 (1).
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Internet marketing and electronic commerce by S.K. Nanda (Student Project) Nanda, S. K. by Nanda, S. K. Material type: Text; Format:
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Publisher: Ahmedabad Indian Institute of Management 2001Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: SP 2001/825 (1). :
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Internet marketing research: theory and practice Lee, Ook by Lee, Ook. Material type: Text; Format:
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Publisher: Hershey IDEA Group Publishing 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 L3I61 (1).
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Internet marketing: building advantage in a networked economy Mohammed, Rafi A. by Mohammed, Rafi A | Fisher, Robert J | Jaworski, Bernard J | Cahill, Aileen M. Edition: Internationnal EditionMaterial type: Text; Format:
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Publisher: Boston McGraw-Hill/ Irwin 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M6I6 (1).
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Making markets : how firms can design and profit from online auctions and exchanges Kambil, Ajit by Kambil, Ajit | van Heck, Eric. Material type: Text; Format:
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Publisher: Boston Harvard Business School Press 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.84 K2M2 (1).
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Market research in the internet age: leveraging the internet for market measurement and consumer insight Monster, Robert W. by Monster, Robert W | Pettit, Raymond C. Material type: Text; Format:
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Publisher: New York John Wiley & Sons (Asia) Pte Ltd 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M2M23 (1).
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Marketing to the social web: how digital customer communities build your business Weber, Larry by Weber, Larry. Publisher: Hoboken John Wiley and Sons 2007Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.872 W3M2 (1).
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Mastering the digital market place: practical strategies for competitiveness in the new economy Aldrich, Douglas F. by Aldrich, Douglas F | Kearney, A.T. Material type: Text; Format:
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Publisher: New York John Wiley & sons,Inc. 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 A5M2-1 (2).
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Mobile marketing: an hour a day Pasqua, Rachel by Pasqua, Rachel | Elkin, Noah. Publisher: New Delhi Wiley 2013Availability: No items available : Checked out (1).
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Multichannel marketing: metrics and methods for on and offline success by Arikan, Akin. Publisher: Indiana Wiley Publishing, Inc. 2008Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.872 A7M8 (1).
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Net gain: expanding markets through virtual communities Hagel, John by Hagel, John | Armstrong, Arthur G. Material type: Text; Format:
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Publisher: Boston Harvard Business School Press 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 H2N3 (1).
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Net success: 24 leaders in web commerce show you how to put the internet to work for your business Haylock, Christina Ford by Haylock, Christina Ford | Muscarella, Len | Schultz, Ron. Material type: Text; Format:
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Publisher: Massachusetts Adams Media Corporation 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 338.7 H2N3 (1).
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Now or never: how companies must change today to win the battle for internet consumers Modahl, Mary by Modahl, Mary. Material type: Text; Format:
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Publisher: New York HarperBusiness 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M6N6 (1).
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Online marketing heroes: interviews with 25 successful online marketing gurus by Miller, Michael. Publisher: Indiana Wiley Publishing, Inc. 2008Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.872 M4O6 (1).
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Opening digital markets: battle plans and business strategies for internet commerce Mougayar, Walid by Mougayar, Walid. Edition: 2nd. ed.Material type: Text; Format:
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Publisher: New York McGraw-Hill 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.84 M6O7 (1).
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Pinterest marketing: an hour a day Cario, Jennifer Evans by Cario, Jennifer Evans. Publisher: New Delhi Wiley 2013Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.872 C2P4 (1).
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Principles of internet marketing Hanson, Ward by Hanson, Ward. Material type: Text; Format:
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Publisher: Australia South-Western College Publishing 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 H2P71 (1).
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Promiscuous customers: invisible brands : delivering value in digital markets Bayler, Michael by Bayler, Michael | Stoughton, David. Material type: Text; Format:
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Publisher: Oxford Capstone Publishing 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.84 B2P7 (1).
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Quicksilver companies: the battle for the online consumer Griffiths, Alan by Griffiths, Alan. Material type: Text; Format:
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Publisher: New York Palgrave 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 G7Q8 (1).
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Strategic marketing for the digital age Bishop, Bill by Bishop, Bill. Material type: Text; Format:
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Publisher: Lincolnwood NTC Business Books 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.80285 B4S8 (1).
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The engaged customer : the new rules of internet direct marketing Brondmo, Hans Peter by Brondmo, Hans Peter. Material type: Text; Format:
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Publisher: New York Harper Business 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.84 B7E6 (1).
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The Handbook of online marketing research:knowing your customer using the net Grossnickle, Joshua by Grossnickle, Joshua | Raskin, Oliver. Material type: Text; Format:
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Publisher: New York McGraw-Hill Inc. 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 G7H21 (1).
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The internet marketing plan: complete guide to instant web presence Bayne, Kim M. by Bayne, Kim M. Edition: 2nd ed.Material type: Text; Format:
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Publisher: New York John Wiley & Sons 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.84 B2I6/2000 (1).
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The New rules of marketing and PR: how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly Scott, David Meerman by Scott, David Meerman. Publisher: Hoboken John Wiley & Sons, Inc. 2007Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.872 D2N3 (1).
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The social media MBA in practice: an essential collection of inspirational case studies to influence your social media strategy Holloman, Christer by Holloman, Christer. Material type: Text; Format:
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Publisher: Hoboken Wiley 2013Availability: No items available : Checked out (1).
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Web commerce technology handbook Minoli, Daniel by Minoli, Daniel | Minoli, Emma. Material type: Text; Format:
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Publisher: New Delhi Tata McGraw-Hill Publishing Company Limited 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M4W3 (1).
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Webonomics: nine essential principles for growing your business on the World Wide Web Schwartz, Evan I. by Schwartz, Evan I. Material type: Text; Format:
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Publisher: New York Broadway Books 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 S2W3 (1).
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