Brand_FPM Thesis

This list contains 3 titles

	No cover image available Consumer evaluation of brand extensions: the process, and moderating role of involvement (Thesis) by Ganapathy, Shobha. Material type: Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad IIM, Ahmedabad 1998Availability: Items available for reference: Vikram Sarabhai Library Processing Center (1) Call number: TH 1998/04 . Not available: Not for Issue (1). Add to cart (remove)
	No cover image available Impact of perceived bases of power of brand on consumers' behaviour and attitude in a brand-consumer relationship context (CD) by Raj, Roopika. Publication details: Ahmedabad Indian Institute of Management, Ahmedabad 2013Availability: Items available for reference: Vikram Sarabhai Library Processing Center (1) Call number: TH 2013-05. Add to cart (remove)
	No cover image available Purchase of branded agricultural inputs: a study of pesticide buying behaviour (Thesis) by Venugopal, P. Material type: Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad IIM, Ahmedabad 1994Availability: Items available for reference: Vikram Sarabhai Library Processing Center (2) Call number: TH 1994/12 , ... Not available: Not for Issue (1). Add to cart (remove)