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Advertising & IMC: principles and practice by Moriarty, Sandra E. Edition: 9th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publication details: Boston Pearson/Prentice Hall 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.1 M6A2.
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Advertising and communication management by Ray, Michael L. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Englewood Cliffs, New Jersey Prentice-Hall 1982Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.1 R2A2.
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Advertising and promotion: an integrated marketing communications perspective by Belch, George E. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Boston McGraw-Hill Irwin 2009Availability: No items available.
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Advertising and promotion: an integrated marketing communications perspective by Belch, George E | Belch, Michael A. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York MacGraw-Hill Irwin 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.1 B3A2/2012.
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Advertising and promotion: an integrated marketing communications perspective by Belch, George E | Belch, Michael A. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Boston McGraw-Hill Irwin 2009Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.1 B3A2/2009.
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Advertising: mass communication in marketing by Kirkpatrick, C. A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Boston Houghton Mifflin Co., 1959Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.1 K4A2.
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Advertising: mass communication in marketing by Littlefield, James E | Kirkpatrick, C. A. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Boston Houghton Mifflin Company 1970Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.1 L4A2.
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Birth of internet marketing communications by Steinbock, Dan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Westport Quorum Books 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 S8B4.
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Brand managers' perceptions of the marketing communications budget allocation process by Low, George S | Mohr, Jakki J. Series: MSI working paper report no.98-105Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 L6B7.
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Communication and effective marketing by Singh, Jagjit [Editor]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Institute of Marketing Management 1984Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 C6.
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Corporate and organizational identities: integrating strategy, marketing, communication and organizational perspectives by Moingeon, Bertrand [Editor] | Soenen, Guillaume [Editor]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Routledge 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.4 C615.
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Creative marketing communications by Yadin, Deniel. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Crest Publishing House 2004Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 Y2C7.
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Dictionary of marketing and communication by Jefkins, Frank William. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Arnold Heinemann 1977, c1973; Aylersberg Intertext Books 1973Availability: Not available: Not for Issue (1).
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Dictionary of marketing communications by Govoni, Norman A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Thousand Oaks Sage publications 2004Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: R 658.803 G6D4/2004.
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IMC-the next generation: five steps for delivering value and measuring returns using marketing communication by Schultz, Don | Schultz, Heidi. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York McGraw-Hill 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 S3I6.
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Integrated advertising, promotion, and marketing communications by Clow, Kenneth E | Baack, Donald. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Boston Pearson 2014Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.1 C5I6.
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Integrated marketing communication in advertising and promotion by Shimp, Terence A. Series: Advertising, promotion, and other aspects of integrated marketing communicationsEdition: 8th ed. Publication details: Andover Cengage Learning 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.82 S4I6.
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Integrated marketing communications: strategic planning perspectives by Tuckwell, Keith J. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Toronto Pearson Prentice Hall 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.802 T8I6.
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International dictionary of marketing and communication by Jefkins, Frank. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Glasgow Blackie 1987Availability: Not available: Not for Issue (1).
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Internet as a strategic marketing communication tool: current experiences & industry perceptions by Aditya Agarwal and Shalu Wasu (Student Project) by Agraval, Aditya | Wasu, Shalu. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1999Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1999/686 .
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Language abstraction in marketing communication: online reviews of product failure context (CD) by Verma, Varsha. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 2015Availability: Not available: Not for Issue (1).
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Marketing communication: principles and practice by Varey, Richard J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Routledge 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 V2M21.
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Marketing communications by Blythe, Jim. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Harlow Financial Times/Prentice-Hall 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 B5M21.
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Marketing communications and promotion by Nickels, William G. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Columbus Ohio, Grid 1976Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 N4M2.
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Marketing communications integrating offline and online with social media by Smith P. R | Zook, Ze. Edition: 5thMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Philadelphia Kogan Page 2011Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.802 S6M2-2011.
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Marketing communications management: concepts and theories, cases and practices by Copley, Paul. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Amsterdam Elsevier 2004Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 C6M23.
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Marketing communications: decision making as a process of interaction between buyer and seller by Crane, Edgar. Series: The Wiley marketing seriesEdition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York John Wiley & Sons 1972Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.10115 C7M2.
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Persuasive advertising: evidence-based advertising by Armstrong, J. Scott | Lukeman, Gerry | Patnaik, Sandeep. Publication details: Basingstoke Palgrave Macmillan 2010Availability: Not available: Checked out (1).
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Profitable marketing communications: a guide to marketing return on investment by Young, Anthony | Aitken, Lucy. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page 2007Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 Y6P7.
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Promotion: persuasive communication in marketing by Tillman, Rollie | Kirkpatrick, C. A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Homewood Richard D. Irwin 1968Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.82 T4P7 .
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Promotion: persuasive communication in marketing by Tillman, Rollie | Kirkpatrick, C. A. Edition: Revised ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Homewood Richard D. Irwin 1972Availability: No items available.
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Promotion:persuasive communication in marketing by Tillman, Rollie | Kirkpatrick, C.A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York Irwin 1968Availability: Items available for loan: Vikram Sarabhai Library (1) .
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Rural marketing and communication: cases and text by Seetharaman, S. P | Jadeja, P. Y | Shingi, P. M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management, Ahmedabad (CMA) 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 S3R8.
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Semiotics, marketing and communication: beneath the signs, the strategies by Floch, Jean-Marie | Bodkin, Robin Orr [Translator]. Series: International marketing seriesMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York Palgrave 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 F5S3.
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Strategies for implementing integrated marketing communications by Percy, Larry. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Lincolnwood NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 P3S8.
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The 360 degree brand in Asia: creating more effective marketing communications by Blair, Mark | Armstrong, Richard | Murphy, Mike. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons (Asia) Pte Ltd., 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 B5T4.
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The customer century: lessons from world-class companies in integrated marketing and communications by Gronstedt, Anders. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.45 G7C8.
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The evolution of integrated marketing communications: the customer-driven marketplace by Schultz, Don E [Editor] | Kitchen, Philip J [Editor] | Patti, Charles H [Editor]. Material type: Book; Literary form:
Not fiction
Publication details: New York Routledge 2011Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.802 E9.
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The handbook of strategic public relations and integrated marketing communications by [Caywood, Clarke L. ]. Edition: 2nd ed. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw Hill Education Private Limited 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.2 H2.
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The marketing communications process by DeLozier, M. Wayne. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York McGraw-Hill Book Company 1976Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 D3M2.
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