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Advertising & IMC: principles and practice

by Moriarty, Sandra E.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Pearson/Prentice Hall 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 M6A2] (1).
Advertising and communication management

by Ray, Michael L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, New Jersey Prentice-Hall 1982Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 R2A2] (1).
Advertising and promotion: an integrated marketing communications perspective

by Belch, George E.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston McGraw-Hill Irwin 2009Availability: No items available
Advertising and promotion: an integrated marketing communications perspective

by Belch, George E | Belch, Michael A.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York MacGraw-Hill Irwin 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 B3A2/2012] (1).
Advertising and promotion: an integrated marketing communications perspective

by Belch, George E | Belch, Michael A.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston McGraw-Hill Irwin 2009Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 B3A2/2009] (1).
Advertising: mass communication in marketing

by Kirkpatrick, C. A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Houghton Mifflin Co., 1959Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 K4A2] (1).
Advertising: mass communication in marketing

by Littlefield, James E | Kirkpatrick, C. A.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Houghton Mifflin Company 1970Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 L4A2] (1).
Birth of internet marketing communications

by Steinbock, Dan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Westport Quorum Books 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S8B4] (1).
Brand managers' perceptions of the marketing communications budget allocation process

by Low, George S | Mohr, Jakki J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 L6B7] (1).
Communication and effective marketing

by Singh, Jagjit [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Institute of Marketing Management 1984Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C6] (1).
Corporate and organizational identities: integrating strategy, marketing, communication and organizational perspectives

by Moingeon, Bertrand [Editor] | Soenen, Guillaume [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Routledge Taylor & Francis Group 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 C615] (1).
Creative marketing communications

by Yadin, Deniel.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Crest Publishing House 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 Y2C7] (1).
Dictionary of marketing and communication

by Jefkins, Frank William.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Arnold Heinemann 1977, c1973; Aylersberg Intertext Books 1973Availability: Items available for reference: Vikram Sarabhai Library [Call number: R 658.803 J3D4] (1).
Dictionary of marketing communications

by Govoni, Norman A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: R 658.803 G6D4/2004] (1).
IMC-the next generation: five steps for delivering value and measuring returns using marketing communication

by Schultz, Don | Schultz, Heidi.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S3I6] (1).
Integrated advertising, promotion, and marketing communications

by Clow, Kenneth E | Baack, Donald.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Pearson 2014Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 C5I6] (1).
Integrated marketing communication in advertising and promotion

by Shimp, Terence A.

Edition: 8th ed. Publisher: Andover Cengage Learning 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.82 S4I6] (1).
Integrated marketing communications: strategic planning perspectives

by Tuckwell, Keith J.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Toronto Pearson Prentice Hall 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.802 T8I6] (1).
International dictionary of marketing and communication

by Jefkins, Frank.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Glasgow Blackie 1987Availability: Items available for reference: Vikram Sarabhai Library [Call number: R 658.803 J3I6] (1).
Internet as a strategic marketing communication tool: current experiences & industry perceptions by Aditya Agarwal and Shalu Wasu (Student Project)

by Agraval, Aditya | Wasu, Shalu.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1999Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1999/686 ] (1).
Language abstraction in marketing communication: online reviews of product failure context (CD)

by Verma, Varsha.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2015Availability: Items available for reference: Vikram Sarabhai Library [Call number: TH 2015-13] (1).
Marketing communication: principles and practice

by Varey, Richard J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Routledge 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 V2M21] (1).
Marketing communications

by Blythe, Jim.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow Financial Times/Prentice-Hall 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B5M21] (1).
Marketing communications and promotion

by Nickels, William G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Columbus Ohio, Grid 1976Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 N4M2] (1).
Marketing communications integrating offline and online with social media

by Smith P. R | Zook, Ze.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Philadelphia Kogan Page 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.802 S6M2] (1).
Marketing communications management: concepts and theories, cases and practices

by Copley, Paul.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam Elsevier 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C6M23] (1).
Marketing communications: decision making as a process of interaction between buyer and seller

by Crane, Edgar.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.10115 C7M2] (1).
Persuasive advertising: evidence-based advertising

by Armstrong, J. Scott | Lukeman, Gerry | Patnaik, Sandeep.

Publisher: Basingstoke Palgrave Macmillan 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 A7P3] (1).
Profitable marketing communications: a guide to marketing return on investment

by Young, Anthony | Aitken, Lucy.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 Y6P7] (1).
Promotion: persuasive communication in marketing

by Tillman, Rollie | Kirkpatrick, C. A.

Edition: Revised ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Richard D. Irwin 1972Availability: No items available
Promotion: persuasive communication in marketing

by Tillman, Rollie | Kirkpatrick, C. A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Richard D. Irwin 1968Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.82 T4P7 ] (1).
Promotion:persuasive communication in marketing

by Tillman, Rollie | Kirkpatrick, C.A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Irwin 1968Availability: Items available for loan: Vikram Sarabhai Library (1).
Rural marketing and communication: cases and text

by Seetharaman, S. P | Jadeja, P. Y | Shingi, P. M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management, Ahmedabad (CMA) 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S3R8] (1).
Semiotics, marketing and communication: beneath the signs, the strategies

by Floch, Jean-Marie | Bodkin, Robin Orr [Translator].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Palgrave 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 F5S3] (1).
Strategies for implementing integrated marketing communications

by Percy, Larry.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 P3S8] (1).
The 360 degree brand in Asia: creating more effective marketing communications

by Blair, Mark | Armstrong, Richard | Murphy, Mike.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons (Asia) Pte Ltd., 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 B5T4] (1).
The customer century: lessons from world-class companies in integrated marketing and communications

by Gronstedt, Anders.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Routledge 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.45 G7C8] (1).
The evolution of integrated marketing communications: the customer-driven marketplace

by Schultz, Don E [Editor] | Kitchen, Philip J [Editor] | Patti, Charles H [Editor].

Material type: book Book; Literary form: Not fiction Publisher: New York Routledge 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.802 E9] (1).
The handbook of strategic public relations and integrated marketing communications

by [Caywood, Clarke L. ].

Edition: 2nd ed. Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill Education Private Limited 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.2 H2] (1).
The marketing communications process

by DeLozier, M. Wayne.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1976Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 D3M2] (1).
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