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The library PR handbook: high-impact communications

By: Material type: TextTextPublication details: 2009 American Library Association ChicagoDescription: vii, 113 pISBN:
  • 9780838910023
Subject(s): DDC classification:
  • 021.7 L4
Summary: The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the countryHs demographic shifts. This handbook will get you on the right 1. PR track withIdeas to harness a celebrity brand and create effective public service announcements. 2. The how-tos of amplifying your message through partnerships. 3. The means to develop affordable podcasts, savvy outreach programs, and special events. 4. Tips for using gaming to build excitement (http://www.alastore.ala.org/detail.aspx?ID=2718)
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Holdings
Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 48-A / Slot 2646 (3rd Floor, East Wing) Library Science 021.7 L4 (Browse shelf(Opens below)) Available 169877

The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the countryHs demographic shifts. This handbook will get you on the right 1. PR track withIdeas to harness a celebrity brand and create effective public service announcements. 2. The how-tos of amplifying your message through partnerships. 3. The means to develop affordable podcasts, savvy outreach programs, and special events. 4. Tips for using gaming to build excitement (http://www.alastore.ala.org/detail.aspx?ID=2718)

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