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International business geography: case studies of corporate firms

Contributor(s): Series: Routledge studies in international business and the world ecPublication details: Milton Park Routledge 2007Description: xvi, 286 pISBN:
  • 9780415429191
Subject(s): DDC classification:
  • 338.88
Summary: As new technology is introduced and international competition increases, the economic environment in which major companies operate is subject to rapid changes. This new book focuses on case studies of well known international companies such as Phillips, Volvo, MacMillan Bloedel, Intel, Toyota, Texas Instruments and GlaxoSmithKline and considers how these changes in the international economic environment affect the strategy of companies and the location of economic activities. The authors of these essays adopt a micro-approach to concentrate on the issues, looking in detail at the policies and decisions within specific individual companies. The findings reveal that the links between international environment, firm strategy and the location of economic activities are often more complex than popular concepts such as product cycle, cluster and international division of labour will allow. This book points to the differences and variations between firms and encourages alternative methodological formulations. This book would be of great interest to students and researchers engaged with international economics and globalization, as well as practitioners interested in the firm and its environment and internal business strategies. Source: www.amazon.com
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Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 23-A / Slot 963 (0 Floor, East Wing) General Stacks 338.88 I6 (Browse shelf(Opens below)) Available 167597

Includes bibliographical references and index.

As new technology is introduced and international competition increases, the economic environment in which major companies operate is subject to rapid changes. This new book focuses on case studies of well known international companies such as Phillips, Volvo, MacMillan Bloedel, Intel, Toyota, Texas Instruments and GlaxoSmithKline and considers how these changes in the international economic environment affect the strategy of companies and the location of economic activities. The authors of these essays adopt a micro-approach to concentrate on the issues, looking in detail at the policies and decisions within specific individual companies. The findings reveal that the links between international environment, firm strategy and the location of economic activities are often more complex than popular concepts such as product cycle, cluster and international division of labour will allow. This book points to the differences and variations between firms and encourages alternative methodological formulations. This book would be of great interest to students and researchers engaged with international economics and globalization, as well as practitioners interested in the firm and its environment and internal business strategies. Source: www.amazon.com

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