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Generation Y in consumer and labour markets

By: Series: Routledge interpretive marketing research, 15Publication details: 2012 Routledge New YorkDescription: xx, 153 pISBN:
  • 9780415886482
Subject(s): DDC classification:
  • 331.340973  P2G3
Summary: Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. Generation Y particularly see work as a venue of self-realization and the boundaries between work and leisure time are becoming blurredHthus the consumer and labor markets converge in some critical dimensions. (http://www.routledge.com/books/details/9780415886482/)
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 17-A / Slot 615 (0 Floor, West Wing) Non-fiction General Stacks 331.340973 P2G3 (Browse shelf(Opens below)) Available 177119

Includes bibliographical references and index.

Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. Generation Y particularly see work as a venue of self-realization and the boundaries between work and leisure time are becoming blurredHthus the consumer and labor markets converge in some critical dimensions. (http://www.routledge.com/books/details/9780415886482/)

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