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Handbook of consumer psychology by Series: Marketing and consumer psychology series, 4
Publication details: New York Lawrence Erlbaum Associates 2007
Availability: Not available: Vikram Sarabhai Library: Not for Issue (1).

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Brands and brand management: contemporary research perspectives by Series: Marketing and Consumer Psychology Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2010
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.827 L6B7.

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