Shopping behaviour and consumer preference for store price format: why ""large basket"" shoppers prefer EDLP

By: Contributor(s): Material type: TextTextSeries: MSI working paper report no.98-114Publication details: Cambridge Marketing Science Institute 1998 Description: 50 pSubject(s): DDC classification:
  • 658.83
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Holdings
Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 40-A / Slot 2273 (2nd Floor, East Wing) General Stacks 658.83 B3S4 (Browse shelf(Opens below)) Available 143510

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