Organizational change: creating change through strategic communication

Table of Contents

Introduction
Chapter 1. Defining Organizational Change
Chapter 2. Processes of Communication During Change
Chapter 3. A Stakeholder Communication Model of Change
Chapter 4. Outcomes of Change Processes
Chapter 5. Communication Approaches and Strategies
Chapter 6. Power and Resistance
Chapter 7. Antecedents to Strategies, Assessments,and Interactions
Chapter 8. Stakeholder Interactions: Storying and Framing
Chapter 9. Applying the Model in Practice
Glossary
Index

Organizational Change provides an essential overview of implementing deliberate and focused change through effective communication strategies. Author Laurie Lewis integrates academic rigor with real-world case studies to provide a comprehensive examination of both theoretical and pragmatic approaches to alterations and modifications of organizational structures. Emphasizing the importance of formal and informal communication in the implementation of change, this text investigates methods of information dissemination and examines various channels for communicating change. Coverage of stakeholder relationships, concepts of uncertainty and resistance, assessing change outcomes, and more provides readers with a solid foundational knowledge of change dynamics in organizations.
Extensively revised and updated, this second edition provides new case studies on topics such as the design of input solicitation, and current research in areas including the persuasive effects of sidedness or inoculation, and socially supportive communication. Improved pedagogical tools, streamlined organization of topics, and additional charts, graphs, and images reinforce efficient presentation of material and increase reader retention and comprehension.
- Examines empirical, theoretical, and conceptual approaches to strategic communication during organization change
- Explores key elements of change, appropriate communication strategies, and outcome evaluation methods
- Presents adaptive and programmatic strategic implementation models
- Provides studies of real-world companies and actual research on organizational change
- Debunks popular myths and clarifies misunderstandings of research and theory on implementation of change
- Demonstrates how individuals, groups, and entire organizations can create change and influence implementation.
Organizational Change provides a thorough survey of the communication and implementation strategies, methods, and conceptual foundations of change in public and private sector organizations, suitable for undergraduate and graduate study and practitioners with interest in complex change implementation.

https://www.wiley.com/en-us/Organizational+Change%3A+Creating+Change+Through+Strategic+Communication%2C+2nd+Edition-p-9781119431312