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Fruit and vegetable marketing in India: consolidated study of wholesale markets in Ahmedabad, Chennai and Kolkata

By: Contributor(s): Material type: TextTextSeries: Centre for Management in Agriculture (CMA) publication; 221Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2006Description: 40 p.: ill. Includes bibliographySubject(s): DDC classification:
  • FP 381.414 G2F7
Summary: This study seeks to examine the market environment for fruits and vegetables in three major cities in the country viz., Ahmedabad, Chennai and Kolkata. It examines various aspects of fruits and vegetable marketing such as market infrastructure, marketing practices, marketing costs etc., in the wholesale markets in the selected cities. The study also made an attempt to identify the prevailing value chain from the Farmer - > Wholesaler -> Retailer -> Consumer in terms of costs, prices and their shares in the selected markets.
List(s) this item appears in: Warsha_urban_biblio
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 27-A / Slot 1262 (0 Floor, East Wing) Non-fiction General Stacks FP 381.414 G2F7 (Browse shelf(Opens below)) Available 164943

This study seeks to examine the market environment for fruits and vegetables in three major cities in the country viz., Ahmedabad, Chennai and Kolkata. It examines various aspects of fruits and vegetable marketing such as market infrastructure, marketing practices, marketing costs etc., in the wholesale markets in the selected cities. The study also made an attempt to identify the prevailing value chain from the Farmer - > Wholesaler -> Retailer -> Consumer in terms of costs, prices and their shares in the selected markets.

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