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Marketing of fruits and vegetables in India: a study of the wholesale markets in Ahmedabad area

By: Contributor(s): Material type: TextTextSeries: Centre for Management in Agriculture (CMA) publication; 216Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2006Description: 57 p.: ill. Includes bibliographySubject(s): DDC classification:
  • FP 381.414 G2F7
Summary: The study observed that in the selected markets, the services and marketing functions such as sorting, grading, packing, labeling and branding which are indicate as very important by the sample respondents, are yet to be made available. The system of open action, considered to be superior, was not implemented in the selected markets and facilities at the regulated markets. Thus improvement of the transaction system has not taken place much in the markets. The share of the farmers in the consumer price on an average was found to be only 48 percent for vegetable and 37 percent for fruits. The study also tried to examine various factors determining the prices and their relative importance from the viewpoints of farmers, commission agents and retailers.
List(s) this item appears in: Faculty Publication (Books)
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Item type Current library Item location Collection Shelving location Call number Copy number Status Date due Barcode
Books Vikram Sarabhai Library Reference / Slot 1448 (2nd Floor West Wing) Non-fiction Faculty Publication FP 381.414 G2F7-2 (Browse shelf(Opens below)) 2 Available 172271
Books Vikram Sarabhai Library Reference / Slot 1448 (2nd Floor West Wing) Non-fiction Faculty Publication FP 381.414 G2F7-3 (Browse shelf(Opens below)) 3 Available 172273
Books Vikram Sarabhai Library Reference / Slot 1448 (2nd Floor West Wing) Non-fiction Faculty Publication R FP 381.414 G2F7-1 (Browse shelf(Opens below)) 1 Not for Issue 164941

The study observed that in the selected markets, the services and marketing functions such as sorting, grading, packing, labeling and branding which are indicate as very important by the sample respondents, are yet to be made available. The system of open action, considered to be superior, was not implemented in the selected markets and facilities at the regulated markets. Thus improvement of the transaction system has not taken place much in the markets. The share of the farmers in the consumer price on an average was found to be only 48 percent for vegetable and 37 percent for fruits. The study also tried to examine various factors determining the prices and their relative importance from the viewpoints of farmers, commission agents and retailers.

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