Amazon cover image
Image from Amazon.com

Corporate discourse

By: Material type: TextTextSeries: Bloomsbury discoursePublication details: Bloomsbury Publishing India 2013 New DelhiDescription: 209 p.: ill. Includes bibliographical references and indexISBN:
  • 9789389351415
Subject(s): DDC classification:
  • 659.2 B7C6
Summary: Corporate discourse examines business communication practices from a discourse perspective, looking in detail at how corporations around the world communicate with individuals, with other collective entities, and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization. https://www.bloomsbury.com/in/corporate-discourse-9789389351415/
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 40-B / Slot 2306 (2nd Floor, East Wing) Non-fiction General Stacks 659.2 B7C6 (Browse shelf(Opens below)) Available 202351

Table of Contents

Introduction
Chapter 1. The Corporation and its Stakeholders: Identity, Action, Interaction
Chapter 2. Approaches to Corporate Discourse
Chapter 3. Communicating with Employees
Chapter 4. Communicating with Investors
Chapter 5. Communicating with the World: Advertising Discourses
Chapter 6. Communicating with the World: Websites, Reviews, Sponsorship
Chapter 7. Interpreting Corporate Discourse
Bibliography
Index

Corporate discourse examines business communication practices from a discourse perspective, looking in detail at how corporations around the world communicate with individuals, with other collective entities, and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.

https://www.bloomsbury.com/in/corporate-discourse-9789389351415/

There are no comments on this title.

to post a comment.