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Behaviour change and public health in the developing world

By: Material type: TextTextSeries: Behaviroral medicine and health psychologyPublication details: Thousand Oaks Sage publications 2001Description: xviii, 171 pISBN:
  • 9780761917793
Subject(s): DDC classification:
  • 614.091
Summary: "John Elder pulls together the story of communication and public health. This book will be a unique guide for both health professionals, and communication students to the ideas and programs that have shaped the past thirty years. It goes beyond the story of advertising and campaigns and exposes the real contribution of social marketing and social advocacy to some of the biggest public health success stories of our time." -William Smith, Academy for Educational Development, Washington, D.C. This volume emphasizes experience in behavior change programs for the prevention and control of the world's biggest killers: malnutrition, respiratory infections, diarrhea, vaccine-preventable diseases, wasteful fertility, HIV/AIDS, and tobacco use. These programs are linked to theories and models that most typically frame them: health communications and social marketing, learning theory, media advocacy, and community self-control. Descriptions of programs and related literature presented in the book were selected essentially for how well they represent the application of a theory to a specific health or disease target. https://us.sagepub.com/en-us/nam/behavior-change-and-public-health-in-the-developing-world/book10677
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Holdings
Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 33-B / Slot 1731 (2nd Floor, East Wing) General Stacks 614.091 E5B3 (Browse shelf(Opens below)) Available 157712

Table of content

Health Behavior in the Developing World
A Few Good Theories and Behavioral Interventions That Work
Nutrition
Family Planning
Infectious Diseases
HIV//AIDS
Tobacco Control
Taking on the Wheel of Disease
Health Behavior Change in the 21st Century

"John Elder pulls together the story of communication and public health. This book will be a unique guide for both health professionals, and communication students to the ideas and programs that have shaped the past thirty years. It goes beyond the story of advertising and campaigns and exposes the real contribution of social marketing and social advocacy to some of the biggest public health success stories of our time." -William Smith, Academy for Educational Development, Washington, D.C.
This volume emphasizes experience in behavior change programs for the prevention and control of the world's biggest killers: malnutrition, respiratory infections, diarrhea, vaccine-preventable diseases, wasteful fertility, HIV/AIDS, and tobacco use. These programs are linked to theories and models that most typically frame them: health communications and social marketing, learning theory, media advocacy, and community self-control. Descriptions of programs and related literature presented in the book were selected essentially for how well they represent the application of a theory to a specific health or disease target.


https://us.sagepub.com/en-us/nam/behavior-change-and-public-health-in-the-developing-world/book10677

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