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Focus groups: theory and practice

By: Contributor(s): Material type: TextTextSeries: Applied Social Research Methods Series, Vol. 20Publication details: London Sage Publications 1990Description: 153 pISBN:
  • 0803933894
Subject(s): DDC classification:
  • 330.72 S8F6
Summary: The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data. The Third Edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups. https://us.sagepub.com/en-us/nam/focus-groups/book239690
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Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 15-B / Slot 563 (0 Floor, West Wing) General Stacks 330.72 S8F6 (Browse shelf(Opens below)) Available 160902

1. Introduction: Focus Group History, Theory, and Practice

2. Group Dynamics and Focus Group Research

3. Focus Groups and the Research Toolbox

4. Recruiting Focus Group Participants and Designing the Interview Guide

5. The Focus Group Moderator

6. Conducting the Focus Group

7. Analyzing Focus Group Data

8. Focus Groups in Practice

9. Virtual Focus Groups and Other Group Methods

10. Conclusion

The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data. The Third Edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups.


https://us.sagepub.com/en-us/nam/focus-groups/book239690

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