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Business marketing management: a strategic view of industrial and organisational markets

By: Contributor(s): Material type: TextTextSeries: Business marketing Management | A Strategic View of Industrial and Organizational market, 8ePublication details: Australia Thomson 2004Edition: 8th edDescription: xxx, 714 pISBN:
  • 9780324190434
Subject(s): DDC classification:
  • 658.8
Summary: Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.
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Holdings
Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 39-B / Slot 2235 (2nd Floor, East Wing) General Stacks 658.8 H8B8/2004 (Browse shelf(Opens below)) Available 155158

Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.

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