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Marketing to moviegoers: a handbook of strategies and tactics

By: Material type: TextTextPublication details: Carbondle Southern Illinois University Press 2009Edition: 2nd edDescription: xii, 318 pISBN:
  • 9780809328840
Subject(s): DDC classification:
  • 791.430688  M2M2
Summary: Marketing to Moviegoers: A Handbook of Strategies and Tactics takes readers carefully through all of the key components of film marketing. From creative strategy, market research, and advertising to publicity, product placement, and distribution to theaters, Marich's book covers everything film professionals need to know to mount a successful marketing campaign. Each chapter contains a wealth of useful information including the historical background of the business, sample market research documents and advertising budgets, comments from successful industry insiders, and over thirty-five tables and offers intriguing insight into the strategies of modern promotion. (http://www.siupress.com/product/Marketing-to-Moviegoers,2837.aspx)
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Holdings
Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 39-B / Slot 2243 (2nd Floor, East Wing) Non-fiction General Stacks 791.430688 M2M2 (Browse shelf(Opens below)) Available 176934

Includes Index

Marketing to Moviegoers: A Handbook of Strategies and Tactics takes readers carefully through all of the key components of film marketing. From creative strategy, market research, and advertising to publicity, product placement, and distribution to theaters, Marich's book covers everything film professionals need to know to mount a successful marketing campaign. Each chapter contains a wealth of useful information including the historical background of the business, sample market research documents and advertising budgets, comments from successful industry insiders, and over thirty-five tables and offers intriguing insight into the strategies of modern promotion. (http://www.siupress.com/product/Marketing-to-Moviegoers,2837.aspx)

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