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Strategic marketing: a handbook for entrepreneurs and managers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. Addison-Wesley Publishing Company 1982
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 B7S8.

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Marketer's toolkit: the 10 strategies you need to succeed Series: Harvard Business Essentials Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Massachusetts Harvard Business School Press 2006
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 M2.

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