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Cases in retailing strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Macmillan Publishing Company 1984; London Collier Macmillan Publishers 1984
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.87 E8C2.

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Marketing by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Companies, Inc. 1997
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 E8M2/97.
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Fundamentals of marketing by Series: McGraw-Hill series in marketing
Edition: International edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 1991
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 S8F8/91.

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