Emerging markets: opportunities in cross border: retailing 2007 edited by Amitabh Taneja.

merging Markets Opportunities in Cross Border Retailing a first-ever global retail research volume from IMAGES Multimedia, was released today at the World Retail Congress in Barcelona. Unveiled in the presence of the cream of branding, marketing and retailing honchos from across the globe, Emerging Markets Opportunities in Cross Border Retailing is a world-class presentation of the retailing opportunities both existing and unmasked in each of the BRIC nations Brazil, Russia, India and China.The BRIC countries have all made an impressive impact on the global economy in these early years of the twenty-first century, as each country in its own unique way experiences sizeable build-up in economic wealth even while fighting protectionist trade barriers from the developed world. Statistics show that within five years of the formation of the BRIC concept, India and Russia have expanded their economy considerably while China clearly leads the pack with its high GDP growth and understandably the most stable political scenario, as per the findings in the book.