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The IBM way: insights into the world's most successful marketing organization by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Harper & Row 1986
Availability: Items available for loan: Vikram Sarabhai Library (2)Call number: 338.762138195 R6I6-1, ...

The IBM way; insights into the world's most successful marketing organization by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Harper & Row 1986
Availability: Not available: Vikram Sarabhai Library: Lost (1).

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