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Brand spirit: how cause related marketing builds brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John Wiley & Sons 1999
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 P7B7.

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Brand manners: how to create the self-confident organisation to live the brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John Wiley & Sons 2001
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.12 P7B7.
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Celebrity sells by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John Wiley 2004
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.12 P7C3.

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