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Marketing today's academic library: a bold new approach to communicating with students

By: Material type: TextTextPublication details: 2009 American Library Association ChicagoDescription: xv, 171 pISBN:
  • 9780838909843
Subject(s): DDC classification:
  • 021.7 M2M2
Summary: In Marketing Today�s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely. (http://www.alastore.ala.org/detail.aspx?ID=2596)
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Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 48-A / Slot 2646 (3rd Floor, East Wing) Library Science 021.7 M2M2 (Browse shelf(Opens below)) Available 170746

In Marketing Today�s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely. (http://www.alastore.ala.org/detail.aspx?ID=2596)

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