Where value hides: a new way to uncover profitable growth for your business
Material type:
- 9780470009208
- 658.401 J2W4
Item type | Current library | Item location | Shelving location | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Vikram Sarabhai Library | Rack 37-B / Slot 2092 (2nd Floor, East Wing) | General Stacks | 658.401 J2W4 (Browse shelf(Opens below)) | Available | 174156 |
Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company's true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real - life examples to explain how to use SMP to directly and positively impact corporate health and profits. (http://as.wiley.com/WileyCDA/WileyTitle/productCd-0470009209.html)
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