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Where value hides: a new way to uncover profitable growth for your business

By: Material type: TextTextPublication details: 2007 John Wiley & Sons New JerseyDescription: vii, 280 pISBN:
  • 9780470009208
Subject(s): DDC classification:
  • 658.401 J2W4
Summary: Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company's true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real - life examples to explain how to use SMP to directly and positively impact corporate health and profits. (http://as.wiley.com/WileyCDA/WileyTitle/productCd-0470009209.html)
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Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 37-B / Slot 2092 (2nd Floor, East Wing) General Stacks 658.401 J2W4 (Browse shelf(Opens below)) Available 174156

Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company's true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real - life examples to explain how to use SMP to directly and positively impact corporate health and profits. (http://as.wiley.com/WileyCDA/WileyTitle/productCd-0470009209.html)

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