Amazon cover image
Image from Amazon.com

Cases in healthcare marketing

By: Material type: TextTextPublication details: 2011 Jones and Bartlett Publishers BostonDescription: xii, 239 pISBN:
  • 9780763764487
Subject(s): DDC classification:
  • 362.10688 F5C2
Summary: Cases in Health Care Marketing features over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning. (http://www.jblearning.com/catalog/9780763764487/)
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 25-B / Slot 1151 (0 Floor, East Wing) General Stacks 362.10688 F5C2 (Browse shelf(Opens below)) Checked out 08/07/2025 172469

Cases in Health Care Marketing features over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning. (http://www.jblearning.com/catalog/9780763764487/)

There are no comments on this title.

to post a comment.