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Networks crowds and markets: reasoning about a highly connected world

By: Material type: TextTextPublication details: 2010 Cambridge University Press CambridgeDescription: xv, 727 pISBN:
  • 9780521195331
Subject(s): DDC classification:
  • 303.4833 E2N3
Summary: Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees of separation? There is a growing awareness of the complex networks that pervade modern society. We see them in the rapid growth of the Internet, the ease of global communication, the swift spread of news and information, and in the way epidemics and financial crises develop with startling speed and intensity. This introductory book on the new science of networks takes an interdisciplinary approach, using economics, sociology, computing, information science and applied mathematics to address fundamental questions about the links that connect us, and the ways that our decisions can have consequences for others. (http://www.cambridge.org/gb/knowledge/isbn/item2705443/?site_locale=en_GB)
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Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 10-A / Slot 338 (0 Floor, West Wing) General Stacks 303.4833 E2N3 (Browse shelf(Opens below)) Available 171699

Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees of separation? There is a growing awareness of the complex networks that pervade modern society. We see them in the rapid growth of the Internet, the ease of global communication, the swift spread of news and information, and in the way epidemics and financial crises develop with startling speed and intensity. This introductory book on the new science of networks takes an interdisciplinary approach, using economics, sociology, computing, information science and applied mathematics to address fundamental questions about the links that connect us, and the ways that our decisions can have consequences for others. (http://www.cambridge.org/gb/knowledge/isbn/item2705443/?site_locale=en_GB)

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