About face: the secrets of emotionally effective advertising

By:

Hill, Den

Material type: Text

TextPublication details: Kogan Page 2010 LondonDescription: xii, 196 pISBN:

9780749457570

Subject(s):

DDC classification:

659.1019 H4A2

Summary: About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential insights into how to make adverts more effective and emotionally engaging. http://www.koganpage.com

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Holdings
Item type	Current library	Item location	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	Vikram Sarabhai Library	Rack 40-A / Slot 2300 (2nd Floor, East Wing)	Non-fiction	General Stacks	659.1019 H4A2 (Browse shelf(Opens below))	Available		170823

About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential insights into how to make adverts more effective and emotionally engaging.

http://www.koganpage.com

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